Elna Cain

FEBRUARY 25, 2023

This is shocking! I discovered that the true answer to how much new freelance writers make remains low – $10/hour. Writers are struggling financially, and I think I know why. And even though the report was done a few years ago, I suspect the low rate remains today. It’s not as easy as saying it’s because of AI taking over or that, collectively, businesses just don’t want to pay for writing.

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Jane Friedman

MARCH 2, 2023

Photo by Giulia Bertelli on Unsplash Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on March 8 for the online class The Heart of Story. The great Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.

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Writer Sales Writing Post 137

Animalz

FEBRUARY 27, 2023

Blindfold a dozen marketers. Ask them to describe the guiding principles of a case study. You’ll hear the same answers again and again. Make the customer the hero of the story. Follow a recognizable format — something like problem, solution, results. Back up your claims with evidence, be it a quote, data point, or anecdote. So why are persuasive, wallet-opening case studies so darned rare?

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Persuasion Writing Editorial Concept 120

Nick Ursborne

MARCH 3, 2023

If you’re anything like me, you’re not at your most impressive when you look in the mirror each morning. This is all fine and normal, so long as you don’t mix “morning you” with “professional you”. And yes, it matters a great deal that you create a quite separate professional persona. As a freelance writer I have gone to considerable trouble to position myself as a true expert.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Elna Cain

MARCH 3, 2023

Right now, you’re probably feeling threatened. Maybe you want to give up freelance writing before you even start. Why this feeling? It’s all about generative AI, and you are worried if freelance writing is safe from AI now and in the future. I hear ya! The impact of the new technological advancement is a central focus for many new freelance writers and copywriters – and it should be.

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Ashleyn Writes

MARCH 1, 2023

Did you know that 96% of businesses don’t make it to the 10-year mark ? Now, I haven’t celebrated my decade-iversary yet, but I have made it to seven years. I’m getting pretty close. But one thing I’ve learned in that time is that it’s not all sunshine and rainbows. With seven years of experience under my belt, I can totally see why so many businesses fail or decide not to continue on.

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Copywriter Copywriting Agency Creativity 130

Nick Ursborne

FEBRUARY 27, 2023

It’s hard for freelancers to maintain a high level of visibility. For the most part, our clients and prospects think about us only when they need us. Day-to-day, their attention is more likely to be focused internally, on their own company and colleagues. How do we get around this? What steps can we take to become more visible? How can we stay top of mind?

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Neal Schaffer

MARCH 2, 2023

Today, writing blogs is one of the most commonly used marketing strategies to give a boost to your website traffic. But it was not the case earlier as blogs came into existence some years back in the early 1990s. In the beginning, people mostly used blogs as online diaries to share their day-to-day experiences. However, in later years, blogs came to be used as a platform for writing about food, music, news, politics, and even business.

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Ahrefs

FEBRUARY 26, 2023

First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.

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Melanie Saxton

FEBRUARY 28, 2023

There are a hundred and one good reasons to write business trade books. Elevating your brand, highlighting your goods and services, and establishing yourself as a subject matter expert are among the top. Whether you offer flooring options, countertops, cabinets, kitchen and bath renovations, or even appliances — your marketing narrative can (and should) be captured on your blog, and, better yet, a book!

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Manufacturing Writing Digital Media Consulting 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Quick Sprout

FEBRUARY 25, 2023

Transfer your domain easily by signing up with GoDaddy and centralize all your domains in one place. Right now, you can transfer a domain for as low as $9.99 and get free registration for a year. Get started today. There are many reasons you might want to transfer a domain. Maybe your web hosting plan has gone up, or you don’t like the support your host is giving.

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Blogging From Paradise

MARCH 2, 2023

(Updated 3-2-2023) Are you a blogging veteran who wants to know how to submit a guest post after being rejected more times than […]

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Content Marketing Institute

MARCH 2, 2023

Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?

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Content Marketing Marketing Content 119

Melanie Saxton

FEBRUARY 28, 2023

Real estate professionals with fascinating personal backstories are the perfect future authors of Realtor Books. What drew them to the real estate marketplace? What journeys did they experience in childhood that piqued an interest in dwellings, buildings, lots, architecture, interior design, and landscaping? What tips can they offer home sellers in a competitive marketplace?

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Architecture Writing Construction Contractor 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Quick Sprout

FEBRUARY 27, 2023

Many people believe that faxing is an outdated technology, and they’re right–to an extent. The use of traditional fax machines and paper documents is on the decline, but it isn’t leaving without a replacement. There are plenty of reasons to use digital faxing, including fewer costs and an easier way to send documents. When it comes to selecting a service for digital faxing, two options come up frequently: eFax and HelloFax. eFax and HelloFax Compared to the Best eFax and HelloF

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Electronics Banking Website Brand 118

Smart Blogger

MARCH 3, 2023

Aristotle once wrote, “to be a master of metaphor is a sign of genius.” And the best way to master the metaphor? Devour lots of good metaphor examples! So, we’ve compiled some great examples of metaphors from content marketing, literature, famous speeches, and pop culture to give you a go-to resource. You’ll also learn: How metaphors and figurative language are related; The differences between metaphors and similes, analogies, and hyperbole; What are the six common types of met

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Prose Persuasion Concept Creativity 116

Freelance Union

FEBRUARY 28, 2023

Los Angeles freelancers just got new protections from their City Council! Last Friday, the city of LA adopted new legislation which secures legal rights and protections for freelancers. The new law stipulates that any contract of $600 or more between a worker and an employee must be in writing, and containing a date by which the worker must be paid.

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Melanie Saxton

FEBRUARY 28, 2023

There is no better person than a Realtor to write housing market books. True, economists and the financial sector report on the real estate market from their particular lenses, but the experts in the trenches are brokers and real estate professionals. These types of books don’t need a heavy word count. They can be written in a series and updated as needed as the real estate market (and interest rates) continue to fluctuate and adjust.

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Marketing Government Content Creator Publisher 130

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Jane Friedman

FEBRUARY 28, 2023

Photo by Markus Spiske on Unsplash Today’s post comes from Book Architecture ’s Stuart Horwitz and Madison Utley, the team behind the Independent Editor Podcast. There, they provide concise, experience-based answers to the most pressing questions around making a living as a freelance editor. There are only three things you need to be a great independent editor: talent, effort, and experience.

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Architecture Proofreader Construction Projects 114

Grammarly

FEBRUARY 28, 2023

Writing clear and professional emails can improve how competent you appear in the eyes of your colleagues, clients, or managers. However, this means emails can often be a source of anxiety and insecurity, especially because you can’t clarify a mistaken word or sentiment, read the recipient’s reaction in real time, or rework the email after you hit send.

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Communication Management Writing Blog 113

Ahrefs

MARCH 2, 2023

In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple ways to measure impact on how your SEO performs.

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Melanie Saxton

FEBRUARY 28, 2023

I learned a lot by writing the article below, and it brought to mind the need for more current and clarifying reverse mortgage books. These mortgages are not what I initially thought. They can be a useful method for tapping home equity for certain homeowners who are 62 years of age and older. If you are a professional in the home lending market and specialize in reverse mortgages, consider the value of reverse mortgage books.

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Audience Writing Medical Insurance 130

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

David Meerman Scott

FEBRUARY 28, 2023

Artificial Intelligence engines that generate text such as ChatGPT use large language models, which I like to think of as simply math applied to data (in this case text). These tools calculate the most likely next word to create sentences. When everyone is going predictable with AI, creative writing stands out!

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Creativity Text Engineering Writing 112

Make a Living Writing

FEBRUARY 28, 2023

If you want to get paid to read books, the good news is, you have many options to do so. It’s not every day that readers exchange engaging in their favorite pastime for payment, but it is a viable way to make some income on the side. Whether you want to start smaller by writing short reviews, wade into deeper waters with blog-length reviews, or choose to make a living proofreading or acquiring books, we’ve got you covered.

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Proofreader Writer Freelance Social Media 111

Quick Sprout

FEBRUARY 28, 2023

Even though faxing seems like an outdated technology, it’s still widely used in a variety of industries, including healthcare and finance. Thanks to its ability to securely send and receive sensitive documents, faxing is still a vital part of many business operations. But if you thought people no longer used fax machines, you’re right. Thanks to the rise of digital technology, people now use online faxing services to easily send and receive documents.

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Electronics Contractor Healthcare Finance 106

Melanie Saxton

MARCH 1, 2023

The time to write home preparedness books is now! If you are a subject matter expert on the topic, consider putting together a manuscript on disaster prevention, safeguarding the home, and what to do when the worst happens, such as natural or manmade emergencies. These types of books are not only helpful to audiences but also help propel your marketing initiatives.

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Insurance Medical Food Education 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Ahrefs

MARCH 1, 2023

How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: In this guide, I’ll explain how to build links from resource pages in three simple steps.

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SEO IT 106

AWAI

MARCH 3, 2023

Today is your final day to lock in lowest pricing on lifetime Infinity membership and your LAST CHANCE to claim 12 months of spending credits and deduct them from your membership fee — a perk that can save you thousands!

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Content Hacker

MARCH 2, 2023

Are you looking for an effective way to grow your business? Inbound content marketing just might be the magic touch you need. And that’s not hyperbole: It truly does feel like magic when you put it in place and watch it fly. Done right, you’ll see incredible results like: 55% more website visitors. 434% more indexed pages in search engines. 97% more inbound links. 3x more leads than traditional marketing (with a 67% cost savings).

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Content Marketing Marketing Content Creation Content 104

Melanie Saxton

FEBRUARY 28, 2023

Taking assignments as an outdoor architecture writer is one of the many hats I wear in the magazine realm. The article below shares backyard landscaping tips from softscaping to hardscaping and glowscaping inspiration. It also brings to mind the businesses that could use case studies, white papers, and corporate books to promote their business. Perhaps you simply need your website content edited and optimized.

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Architecture Writer Construction Insurance 130

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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