Caroline Gibson
MARCH 13, 2021
We’re terribly lucky, aren’t we? We live in a world in which we can get things instantly. Fancy a pizza? Yes, I’ll get onto Deliveroo. Need a new ironing board? No problem, Amazon Prime will deliver it tomorrow. Is this why clients expect the same when wanting to create a website? In the last two days alone, I’ve been contacted by an agency wanting copy for a client’s 12-page website – within four days.
Neil Patel
MARCH 15, 2021
The hardest part about SEO is link building. Everyone says if you just email people begging for links, you’ll get them. And although that’s somewhat true, it doesn’t make it easier. Because what you’ll find is that if you send 100 emails you may get 2 or 3 links. So, I decided to change things up and make things easier for you by releasing a few new features in Ubersuggest to help you get more links.
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Content Marketing Institute
MARCH 15, 2021
Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. But other than Google Local, how can you get found? Here are some ways. Continue reading → The post How to Create an Effective SEO Strategy for Your Local Business appeared first on Content Marketing Institute.
Moz
MARCH 19, 2021
Posted by SarahBird We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ThemeIsle
MARCH 18, 2021
In the past few years, creating content for the web has become more than just writing. Most bloggers are now trying to bring diverse elements into the equation in order to produce engaging content that makes people spend more time on their sites. The post 7 Proven Ideas to Create Engaging Content That Gets Readers Hooked appeared first on Themeisle Blog.
Neil Patel
MARCH 19, 2021
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still makes up a large portion of the population, with a 23.5 percent share as of 2019.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
MARCH 18, 2021
Posted by Dr-Pete Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results.
ThemeIsle
MARCH 17, 2021
When it comes to your site’s branding strategy, every detail counts. A favicon may seem like a trivial element, but it can help boost your online credibility and strengthen your brand. That’s where free favicon generators come in handy. The post 8 Best Free Favicon Generators for Your Website (2023) appeared first on Themeisle Blog.
Neil Patel
MARCH 17, 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.
Content Marketing Institute
MARCH 16, 2021
How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity … Continue reading → The post Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples] appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
MARCH 19, 2021
We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime.
Contentwriting
MARCH 16, 2021
SEO Factors Affecting Website Ranking 2021 Over a period of time, SEO (search engine optimization) has evolved and become one of the exciting disciplines. And yet, it’s one of the least understood and least transparent aspects of great digital marketing. It involves various On-page SEO, off-page SEO, and technical factors to include HTTPS, site speed, robot.txt, sitemaps, URLs, redirecting URLs, The post SEO Factors Affecting Website Ranking appeared first on SEO and Content Writing Services.
Neil Patel
MARCH 19, 2021
992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can you make the most of it? Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money
Content Marketing Institute
MARCH 17, 2021
Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced. Continue reading → The post Stop Turning Content Into Videos (and Start Doing This Instead) [Video Show] appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Moz
MARCH 16, 2021
Posted by JessicaFoster The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content.
Neal Schaffer
MARCH 15, 2021
With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another to put those ideas on paper. Over the years, I’ve shared a lot of my […] The 17 Most Useful WordPress Tips and Tricks to Blog Like a Pro!
Neil Patel
MARCH 18, 2021
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. As unique as each might be, they move through some experiences and stages of life together.
Content Marketing Institute
MARCH 19, 2021
This week, Burger King UK gets a lesson in context. A new resource shows marketers their path along the social media maturity roadmap. And an at-a-glance flow chart reveals just how many steps go into producing high-performing content. Continue reading → The post About That Burger King Tweet … and More Helpful Content Marketing Lessons appeared first on Content Marketing Institute.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Grammar Underground
MARCH 15, 2021
When you say on the phone "This is she," you're actually employing a very sophisticated grammar concept: the predicate nominative. Here's what you need to know. The post This Is She or This Is Her? first appeared on Grammar Underground with June Casagrande.
Neal Schaffer
MARCH 15, 2021
With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another to put those ideas on paper. Over the years, I’ve shared a lot of my wisdom on blogging, including how to pick your niche, keep up with content, and make money.
Neil Patel
MARCH 15, 2021
Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off.
ProBlogger
MARCH 18, 2021
The post Why You Should Look after Your Archives appeared first on ProBlogger. Every post you publish is another potential source of traffic. And so obviously the more posts you write, the more traffic you’ll get. But while creating new content is always a good thing, there’s another way to bring extra traffic to your site that will take far less effort.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Grammar Underground
MARCH 15, 2021
Do you ever login to your email? Or do you log in? Either way, do you use your log-in? During the holiday season, do you use gift wrap to gift-wrap gifts? Do you use your pickup to pick up the kids as they hang out at their favorite hangout? If you find these matters intimidating, don’t. Even people with excellent language and punctuation skills can be stumped when it’s time to decide whether a term should be one word, two words or hyphenated.
Moz
MARCH 14, 2021
Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning!
Neil Patel
MARCH 17, 2021
With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads.
Neil Patel
MARCH 16, 2021
983079_HowMuchDoFacebookAdsCost_030321. Last year, Facebook made over $84 billion in revenue. Where do you think the majority of that revenue is coming from? If you guessed Facebook ads, you’d be correct. Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. With 68 percent of Americans logging onto Facebook a day, if you’re not advertising on the platform, you’re missing out on some big opportunities.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Neil Patel
MARCH 16, 2021
The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true. The tourism industry we know today was largely created by advertisers. Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life.
Neil Patel
MARCH 16, 2021
People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale.
Neil Patel
MARCH 15, 2021
Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? The answer depends on a few factors that include, of course, the budget you have to spend.
Neil Patel
MARCH 15, 2021
Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business. The proof?
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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