Neil Patel

APRIL 14, 2021

Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs of stopping. 73 percent of hiring managers plan to continue or boost their reliance on freelancers. Historically, freelancers have had a number of platforms to connect with potential employers, including Upwork and Fiverr. As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth.

Freelance 144

Freelance Portfolio Social Media Projects 144

Content Marketing Institute

APRIL 12, 2021

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading → The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Content Post 144

Moz

APRIL 15, 2021

For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords.

Keywords 75

Keywords Brand Awareness Content Brand 75

ThemeIsle

APRIL 15, 2021

What is keyword stuffing? In a nutshell, it's packing your content full of an excessive number of keywords with the goal of making it rank higher in Google. The post What Is Keyword Stuffing? How to Use Keywords Properly appeared first on Themeisle Blog.

Keywords 52

Keywords Blog Blogging Content 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Content Marketing Institute

APRIL 13, 2021

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading → The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute.

Social Media 144

Social Media Content Marketing Website Media 144

ThemeIsle

APRIL 13, 2021

Freelance content marketing is gaining interest as more people find themselves in need of remote work. However, making a living in this field can be difficult without prior connections. Fortunately, there are many sites that can help you get started if you’re willing to hustle. The post Freelance Content Marketing: 10 Sites to Get You Started appeared first on Themeisle Blog.

Freelance 52

Freelance Content Marketing Marketing Content 52

Neil Patel

APRIL 16, 2021

With over 55 million listeners , Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base.

Ads 127

Ads Script Consulting Brand Awareness 127

Content Marketing Institute

APRIL 14, 2021

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading → The post How Well Does Content and Marketing Help Sales Teams? [New Research] appeared first on Content Marketing Institute.

Sales 135

Sales Marketing Content Content Marketing 135

Moz

APRIL 12, 2021

Adding on to Brian Dean’s Skyscraper Technique, this is the “Sky Garden Method”. It’s a similar approach that requires no outreach time to build links, and can generate links well into the future.

Ads 70

Ads 70

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Pronto Marketing

APRIL 12, 2021

So, you want more sales leads. Obviously, getting someone to give up their contact information requires more than just saying, “Hey! Give me your email address so I can try to sell you something!”. People don’t want more sales emails. You need to give them something that makes the exchange of information feel worth it. What can you give them? A lead magnet.

Ads 52

Ads IT Advertising Sales 52

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience.

Advertising 126

Advertising Ads Banking Brand Awareness 126

Content Marketing Institute

APRIL 15, 2021

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading → The post How to Set Content Marketing Goals That Matter to Business Leaders appeared first on Content Marketing Institute.

Content Marketing 133

Content Marketing Marketing Content Sales 133

Moz

APRIL 13, 2021

Deciding on an agency for content marketing is often tough thanks to the sheer volume of agencies out there, and because you want to ensure that the one you pick delivers ROI. To make things easier, here are seven key questions to ask when you’re trying to find the right agency for your content needs.

Agency 62

Agency Content Marketing Marketing Content 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Neal Schaffer

APRIL 12, 2021

Many people believe that while writing a blog is easy, knowing what to blog about is hard. After all, most of us have a wealth of knowledge in our heads, and would love to share it with the world. One of the perks of being a blogger is the ability to do this. However, the difficult part is knowing what to say and when to say it. Most experienced bloggers go through this phase, but they also learn how to overcome these obstacles.

Blog 52

Blog Blogging Content Blogger 52

Neil Patel

APRIL 16, 2021

Pages on the internet don’t last forever. Some disappear overnight without warning. Other times, servers go down, or maybe you’re simply curious what your website or someone else’s looked like ten years ago. So how do you re-access this information? You need a web cache viewer. It’s a tool that helps you recover backups or snapshots of websites.

Text 125

Text SEO Website Keywords 125

Content Marketing Institute

APRIL 16, 2021

Is there any topic content marketers can’t tackle? Get inspired by content that makes mushrooms into something magical, turns data collection into fun and games, and adds the spoonful of sugar that makes COVID-19 vaccine information a little easier to swallow. Continue reading → The post Content Examples We Loved This Week (They’re Not All Fungi and Games) appeared first on Content Marketing Institute.

Content 108

Content Content Marketing Marketing Post 108

Grammar Underground

APRIL 12, 2021

Kinship names like Mama raise a number of questions, like how to spell them and when to capitalize them. Here's what you need to know. Spoiler alert: mama and momma are both okay. The post Mama or Momma? first appeared on Grammar Underground with June Casagrande.

Post 40

Post 40

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

ProBlogger

APRIL 15, 2021

The post 10 Things You Should Know about Blogging (from Someone Who Didn’t) appeared first on ProBlogger. This post is based on episode 100 of the ProBlogger podcast. As you probably know, when I first started blogging I was very much a novice. I knew nothing about design, domains, or setting up a website. (I didn’t even know to ‘bold’ a piece of text.).

Blog 46

Blog Blogging Hospitality Advertising 46

Neil Patel

APRIL 13, 2021

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s really hard to actually find a great influencer to grow your business.

Engagement 124

Engagement Social Media Agency Recruitment 124

The Subversive Copy Editor

APRIL 13, 2021

Do you sometimes dither over whether to put a comma between two or more adjectives? a polished, spherical stone  or  a polished spherical stone? a nice, big check  or  a nice big check? Although the guidelines for deciding at  CMOS  5.91  and  CMOS  6.36–37  work well for any kind of writing, there are times when creative writers prefer to ignore them.

Creativity 52

Creativity Writing Writer Freelance 52

Grammar Underground

APRIL 12, 2021

About a decade ago, I read a blog written by a linguistics student who proclaimed, “Prescriptivism must die!!!”. He was talking about the school of thought that believes that textbooks and other language authorities should lay down rules about how to use certain words and grammatical structures. This school of thought, which ruled the day in the 1950s and ’60s, says we need a Big Book of Grammar No-Nos and that everyone who doesn’t follow those rules is wrong.

Blog 40

Blog Blogging IT Post 40

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Neil Patel

APRIL 12, 2021

HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear.

Finance 123

Finance Entertainment Brand Consulting 123

Neil Patel

APRIL 16, 2021

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform.

Ads 118

Ads Advertising Sales Social Media 118

Neil Patel

APRIL 15, 2021

If a company counted roughly half of the U.S. population as customers, you’d be pretty eager to use that platform to advertise your business, right? Well, that’s exactly what Walmart Marketplace allows you to do. It gives you the ability to reach a huge market of highly targeted, engaged consumers , so why doesn’t it get as much attention as other platforms such as Amazon?

Advertising 112

Advertising Retail Ads Social Media 112

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. That’s great for introverts, but it’s not always good for business owners and service providers who’d rather chat with potential customers on the phone than respond to a slew of emails.

Ads 109

Ads Ad Copy Copy Contractor 109

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Neil Patel

APRIL 12, 2021

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the king of search in China. If you want to make your content known on Baidu, you need a strong SEO strategy to guide you. What works on Google may not work on Baidu, however, so we’ve created this guide to teach you how to earn a position in Baidu’s search engine results for users that are in the U.S.

Search Engine Optimization 103

Search Engine Optimization Engineering Government Keywords 103

Neil Patel

APRIL 13, 2021

You finally did it. You built your app idea , you refined the product, and now you’re ready to launch your mobile app. Hold on, if you’ve spent time and resources creating this app, don’t you want to earn something in return? App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy.

Advertising 85

Advertising Ads Engagement Brand 85

Neil Patel

APRIL 13, 2021

When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google. (Gasp!) Not as big, no. Not as popular. But if you tap into other search engines, you can boost your search presence and conversions.

SEO 145

SEO Keywords Engineering Engagement 145

Neil Patel

APRIL 12, 2021

Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name. They are links back to your website. Backlinks are an important component of a successful SEO strategy. Nurturing a network of backlinks from various sources can improve your site’s relevancy and reputation with search engines. However, not every backlink is equal.

Pharmaceutical 131

Pharmaceutical Search Engine Optimization Engineering SEO 131

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment