Sat.May 08, 2021 - Fri.May 14, 2021

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35 lessons from 7+ years of full-time freelancing

Kayleigh Moore

Popping in today to share a few lessons learned from my seven years as a full-time freelance writer. These insights are useful to anyone running a business. I wish I would've known these things.well.seven years ago. I’ve also added in relevant podcast episodes where there’s more detail on these specific points. Let’s get to it. 1. Ask for help when you need it.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

Patrick Mills is Director of Membership and Professional Development at the IPA which sets the protocols for the UK industry’s best practice standards, provides ground-breaking thought leadership and helps members’ careers flourish. CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. How do you think the meaning and value of creativity has changed over the years?

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How to Use Google’s Disavow Tool For Better Rankings

Neil Patel

Recently, I had a friend ask me for help because her website rankings were tanking. Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO. Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink profile. That’s when I saw it. Tons of spammy links were pointing to her site.

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Transform Your Data Into Great Visuals With These Resources, Tips, and Tools

Content Marketing Institute

Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read. Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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A Wine that Invites Customers to Become Fans

David Meerman Scott

My friend Colin Warwick emailed recently to share his excitement about a wine: “This wine bottle has a peel off token that invites you to become a fan. Peel it off. Stick it in your wallet. Buy it next time you revisit the store.”.

IT 97
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An Introduction to Accessibility and SEO [Series Part 1]

Moz

Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. In part one, he introduces us to the idea of optimizing not just for some of our audience, but all of our audience.

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How to Be an SEO Difference Maker

Content Marketing Institute

Explore these key tactics, tools, and time savers to make putting together the SEO puzzle easier and help you shine when it comes to sharing your performance data. Continue reading → The post How to Be an SEO Difference Maker appeared first on Content Marketing Institute.

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Wix vs Squarespace: Which One Is Better? Head-to-Head Comparison

ThemeIsle

If you’ve found yourself trying to puzzle out the differences between Wix vs Squarespace, you’re not alone. Each is a strong competitor with impressive features. However, your needs are unique to your site. Therefore, you’ll want to be fully familiar with what each builder can offer before you commit. The post Wix vs Squarespace: Which One Is Better?

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How to Calibrate Your Brand Voice to Your SEO Advantage

Moz

One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article will show you a few tricks to help develop a unique voice, structure your content, and turn Google’s algorithms to your advantage at the same time.

Brand 60
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How to Merge Facebook Accounts

Neil Patel

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. Now, what if your accounts don’t fit these criteria?

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Manage Your Content Assets So They’re Found and Used

Content Marketing Institute

Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading → The post How to Manage Your Content Assets So They’re Found and Used appeared first on Content Marketing Institute.

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Should You Ungate Your Content in 2021?

Ann Handley

Pop quiz: How many notifications and lead-capture forms are too many on a homepage? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising.

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MozCon Virtual 2021 Interview Series: Wil Reynolds

Moz

Get to know this year’s amazing MozCon speakers with our interview series! First up, Wil Reynolds talks about the impact of 2020 on Seer Interactive, what challenges marketers must overcome when analyzing data, and gives us a sneak peek into his MozCon presentation.

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How to Use Blockchain in Marketing Data Security

Neil Patel

The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable light. When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. Luckily, sentiment and use have changed. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Keep ‘Em Guessing (and More Lessons From Content We Love)

Content Marketing Institute

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary. Continue reading → The post Keep ‘Em Guessing (and More Lessons From Content We Love) appeared first on Content Marketing Institute.

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Loan and Lend

Grammar Underground

Do you loan someone money? Or do you lend it to him? Good news: Either is correct. But lend is considered more proper. The post Loan and Lend first appeared on Grammar Underground with June Casagrande.

IT 40
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Daily SEO Fix: Advanced Keyword Explorer Metrics and Reporting Tips

Moz

In these Daily SEO Fix videos, we show you how you can use Moz’s keyword metrics to help you evaluate how much of an impact ranking for certain keywords will have.

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10 Tips for Creating Real Estate Video Ads

Neil Patel

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. For real estate agents, this demand presents a few challenges. How do you make an engaging real estate video to impress both sellers and buyers alike, and how do you track a video’s performance for your marketing purposes?

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts

Content Marketing Institute

Gmail and other services make it easy to unsubscribe from newsletters and promotional emails. These tips can keep people from getting to that point if they really don’t want to go. Continue reading → The post Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts appeared first on Content Marketing Institute.

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5 punctuation problems even experts can't agree on

Grammar Underground

A few years back I set out to write a comprehensive punctuation book — one that laid out the rules for proper punctuation in every situation imaginable. How naïve I was. You don’t have to spend a lot of time digging through reference books to know that in some situations, there are no rules. For example, do you put a comma in “What it is is a new house”?

Writing 40
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How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)

Moz

Learn how link building tools help you find quality sites and weed out low-quality ones, so that you can focus on outreach to help your site grow!

SEO 60
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15 Useful Clubhouse Tools to Help Your Marketing

Neil Patel

Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one. This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store. If you’re looking for a unique way to reach a highly targeted audience through the use of audio, this could be your avenue.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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5 Tips from Full-Time Bloggers

ProBlogger

The post 5 Tips from Full-Time Bloggers appeared first on ProBlogger. This post is based on episode 155 of the ProBlogger podcast. About five years ago I started using a new piece of software for creating and distributing surveys. As you probably know, I’ve been using surveys for a while to learn more about my readers and their needs. As part of my testing process, I sent out a survey to a list of 50 full-time bloggers asking one simple question: “What’s the number one tip you’d give a blogger

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How Grammar “Goofs” Work in Creative Writing

The Subversive Copy Editor

I’ve written before to caution copyeditors  against scrubbing voice and character out of fiction manuscripts by adhering too closely to a style manual. Each novel or story is unique, of course. Some feature dialect and colloquialisms, and others pretty much stick to formal English as laid out in  The Chicago Manual of Style. Many, many novels and stories mix it up, using formal English for the narrative while their characters speak in a more casual idiom.

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How to Utilize Questions in PPC Ads to Get More Engagement

Neil Patel

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so.

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How to Run Effective Food Ads

Neil Patel

The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually. It’s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with “hot” products. For instance, more recently, there’s been a high demand for health, immunity, and plant-based foods, along with flavors with global appeal.

Food 101
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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5 AI Copywriting Tools to Make Writing Content Easier

Neil Patel

Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI copywriting tools powered by machine learning.

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How to Set Up Paid Ads for Multiple Business Locations

Neil Patel

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors.

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