Sat.May 22, 2021 - Fri.May 28, 2021

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How to Do Multiple Location SEO

Neil Patel

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here are some of the tips you need to know.

SEO 145
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6 Content Calendar Strategies That Work Better Than Waiting for Inspiration

Content Marketing Institute

When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building. Continue reading → The post 6 Content Calendar Strategies That Work Better Than Waiting for Inspiration appeared first on Content Marketing Institute.

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A Sale and a Speaking Event

Arrant Pedantry

Today through May 28, you can get 20 percent off everything at the Arrant Pedantry Store —just click the “Redeem” button on the blue bar near the top. Check out old favorites like Stet Wars and Battlestar Grammatica or newer items like Hwæt and Ask Me About the Great Vowel Shift (fair warning: people will actually ask you about the Great Vowel Shift if you wear this, so be prepared).

Sales 130
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5 Free Google Tools to Upgrade Your SEO Strategy

Moz

If you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite FREE Google tools, and how they can help you step up your SEO game.

SEO 83
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Technical SEO Audits: Tips For Successful Implementation

Neil Patel

According to BrightEdge, 68 percent of all online experiences start with a search engine , and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. It’s clear why SEO is a top priority for marketers.

SEO 145
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7 Steps to Build a Successful Long-Term Content Model

Content Marketing Institute

If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals. The Content Inc. model is for you. Continue reading → The post 7 Steps to Build a Successful Long-Term Content Model appeared first on Content Marketing Institute.

Content 139

More Trending

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SEO and Accessibility: Technical SEO [Series Part 3]

Moz

We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.

SEO 65
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How to Prevent Click Fraud on Your PPC Ads

Neil Patel

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 billion a year globally), and it can make a difference to the success of your ads.

Ads 142
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Discover the Secrets to Successful Content Creation

Content Marketing Institute

Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.

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Advertising (Rented Marketing) vs Content (Owned Marketing)

David Meerman Scott

There are many ways to reach an audience. Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. Another way is to build your own audience by creating content on your site or via social networks.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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8 Tips for Finding and Hiring the Right SEO Provider

Moz

Before you hire a company for your SEO needs, check out these must-know tips including where to find the right provider, what questions to ask, and more.

SEO 63
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How to Choose Which Top Level Domain to Use

Neil Patel

Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Not only do you have to find an available domain name, but you have to choose between dozens of top-level domains (TLDs) such as: com.co.org.io.co.uk.net.gov. The list goes on! Picking the right TLD is just as important as choosing the rest of your domain name.

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Don’t Know Code? You Still Need to Know Google’s Core Web Vitals

Content Marketing Institute

If SEO is important to your brand, now is the time to improve the user experience. Starting in June, your Core Web Vitals (aka the user experience) will become a Google ranking factor. Not on the tech side? You still need to know this. Continue reading → The post Don’t Know Code? You Still Need to Know Google’s Core Web Vitals appeared first on Content Marketing Institute.

SEO 135
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10+ Most Popular Types of Blogs: Your Blogging Inspiration for 2023

ThemeIsle

It all started with personal blogs, where every individual was writing about their own daily experiences. But the term “blog” exploded ever since, along with its usage. A lot of people now make money with their blogs, no matter if we’re talking about companies or independent professionals. So, in order to see how blogs are used nowadays, we compiled a list of the most popular types of blogs for you to analyze if you want to launch your own.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The MozCon Virtual 2021 Final Agenda

Moz

MozCon Virtual 2021 is right around the corner! Read on to see what this year has in store, and don't forget to purchase your ticket!

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How to Block Bots From Coming to Your Website: Tools & Tips

Neil Patel

If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s speed, users, and security. Let’s talk about what bots are and how you can put up some defenses to start protecting your website.

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3 Hair-Raising Content Marketing Stories to Read This Week

Content Marketing Institute

Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading → The post 3 Hair-Raising Content Marketing Stories to Read This Week appeared first on Content Marketing Institute.

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WP Rocket: The Definitive WordPress Caching Plugin Review of Its 11 Main Features

Neal Schaffer

One thing I’ve talked a lot about lately is the importance of a well-run WordPress site along with my suggested WordPress tips and tricks. After all, nothing is worse than a website that runs slowly. If people are always waiting for the site to load, they may go elsewhere. Websites with effective caching capabilities have less demand on their servers, especially if they have many repeat visitors.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Indefinite Articles 'A' and 'An'

Grammar Underground

"An" is what you use instead of "a" when the word that follows starts with a vowel sound. But it's not always eays. The post Indefinite Articles 'A' and 'An' first appeared on Grammar Underground with June Casagrande.

Copy 40
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7 Strategies for Memorial Day Sales

Neil Patel

Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores.

Sales 125
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12 Tips for Affiliate Marketing to Help You Monetize Your Blog

ProBlogger

The post 12 Tips for Affiliate Marketing to Help You Monetize Your Blog appeared first on ProBlogger. This post is based on episode 51 of the ProBlogger podcast. This week’s post is all about affiliate marketing – one of the many ways you can make money blogging. I’ll tell you what it is and how it works, and then give you 12 tips you can use to earn more from this type of monetization.

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How to Run Ads With iHeartRadio AdBuilder

Neil Patel

How do you maximize your exposure? If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. What you’re asking is which platforms offer massive traffic and have strong conversion rates. Now, imagine you’re a marketer for a local business. How do you maximize your exposure now? Those digital campaigns with tons of traffic aren’t necessarily the answer for a brick-and-mortar store trying to get their community through the door.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Find Image Sources For Proper Attribution or Research

Neil Patel

There’s no shortage of amazing images online, but that doesn’t mean you’re always going to find the original. So many images you find on blogs and other websites originated from somewhere else. While it may not seem like a big deal, it seriously pays to know how to find the original. Here’s how to find an image source quickly and easily. Why It Is Important to Find Image Sources.

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5 times when trying too hard makes your grammar worse instead of better

Grammar Underground

Do you try to use good grammar? That’s great. Chances are your efforts pay off and you’re a better communicator as a result. But if you try too hard, your efforts can backfire. Grammar rules are based on common usage — the way people speak naturally. So it’s a paradox of language that the more you overthink your grammar and word choices, the more likely you are to goof up.

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How to Set Up a Bing Ads Campaign

Neil Patel

With more than a billion unique monthly visitors , Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google , but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you.

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How to Check Subscriber Count on YouTube, Instagram, Twitter, & More

Neil Patel

Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Checking your subscriber count isn’t always easy, though.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.