Sat.Jul 17, 2021 - Fri.Jul 23, 2021

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The true secret to great copywriting is…

Nick Ursborne

If you’re a student of copywriting, you’ve likely come across various experts promising to share their secrets to success. A lot of these promises come in the form of methods, templates, roadmaps, strategies… and so on. In other words, “Follow this proven process and you’ll be a super-successful copywriter. Six figures and beyond!”. Get the book, course or coaching program, and you’ll have access to their amazing, super-powerful, 10-step method.

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How to Utilize Automated Email Marketing

Neil Patel

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.

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How to Make a Better Case for Content Marketing in 2021

Content Marketing Institute

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.

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Best Creative Writing Courses Compared

The Daily Egg

Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and produce publication-worthy work. The best creative writing courses offer a robust curriculum, include assessments to measure your progress, and are taught by industry experts. We spent dozens of hours comparing […].

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Create Cornerstone Content That Google and Your Audience Will Love

Moz

Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.

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The 10 Elements of a Successful Social Media Profile

Neil Patel

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you. Start thinking of each social media profile you create as a landing page for your personal brand.

More Trending

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How I Saved 250 Hours Using TextExpander

David Meerman Scott

TextExpander is a software plugin that I use every day when I write. The app takes strings of text that I use often and generates them using shortcuts, so I don’t have to type them each time. These “snippets” in TextExpander lingo save me time and allows me to focus on the important parts of my writing.

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Using Keywords in YouTube Videos: How to Get More Views

Moz

The key to getting more views on YouTube isn’t to be special enough or loud enough to get noticed, but to tag your content with detail-rich identifying information, making it searchable for viewers already looking for videos like yours.

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8 Powerful Negotiation Tactics

Neil Patel

What comes to mind when you think of negotiation tactics? People in suits closing business deals? Bargaining with a seller in a market? Convincing your landlord to lower the rent? How about all of these? Negotiation Tactics Play a Key Role in Life. It’s tempting to think of negotiation only in terms of price, but the term represents many possibilities beyond money.

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51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work

Content Marketing Institute

Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading → The post 51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Best Creative Writing Courses Compared

The Daily Egg

Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, The post Best Creative Writing Courses Compared appeared first on The Daily Egg.

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How to Create Your Local Business USP with QUAAAC + UGC

Moz

In this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.

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How to Create Search Engine Friendly Title Tags

Neil Patel

One of the most frustrating things about SEO is getting everything to work together as it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system.

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Beyond the PDF: Why B2B Content Marketing Demands an Evolution

Content Marketing Institute

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading → The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Forgo and Forego

Grammar Underground

Using "forego" in place of "forgo" is a very common error. If you mean to do without something, do without the E. The post Forgo and Forego first appeared on Grammar Underground with June Casagrande.

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13 Shocking Freelance Statistics You Should Know (2021 Edition)

Write Freelance

Freelancing was already gaining momentum steadily in the last decade, but the sudden pandemic that forced people to work from home has further pushed more people and organizations to try out freelancing at least in some form. The freelance statistics for 2021 depict the same: Freelance jobs postings increased by over 41 percent in the second half of 2020 as companies realised they couldn’t hire full-time employees anytime soon [1]. 36 percent of Gen Z freelancers started out right around the ons

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30 Great Franchise Business Ideas

Neil Patel

If you’re a new entrepreneur looking for profitable business ideas with minimal risks, a franchise business can be a great place to start. A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. This can save you much time and money as you focus on making your business more profitable.

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Every Day Will Be Taco Tuesday for One Lucky Social Media Pro

Content Marketing Institute

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing? Continue reading → The post Every Day Will Be Taco Tuesday for One Lucky Social Media Pro appeared first on Content Marketing Institute.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Crash blossoms

Grammar Underground

It was the headline that launched a thousand linguistics blog posts: “Violinist Linked to JAL Crash Blossoms.”. In 2009, a copy editor spotted this headline in Japan Today. Then he logged on to an internet language forum to ponder the question: “What’s a crash blossom?”. The rest is linguistics history. What had been a nonsensical pairing of two words became a term referring to just such nonsense.

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One Secret to Improve SEO in 2021: Guestographics

Moz

Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers haven’t utilized broadly yet: designing guest infographics.

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How to Add Your Podcast to Facebook

Neil Patel

Facebook is moving forward into the world of podcasting. With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Does this have some perks? You bet it does. In this quick guide, I want to show you the simple steps necessary to get your podcast onto Facebook while also explaining how you can take advantage of this big change by the social media giant.

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How to Use Instagram Ads

Neil Patel

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. In fact, by 2023, the site is likely to exceed one billion users, according to Statista. Your best bet for Instagram success is to share stunning visuals and high-quality photos. Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Hack Google: The Ultimate Google Algorithm Cheat Sheet

Neil Patel

The Google algorithm is constantly evolving, which can cause a few headaches when you’re a marketer trying to retain the highest possible page ranking at all times. However, there’s good news: It’s possible to “hack” the algorithm and retain a solid Google ranking. Let me show you how. What Do We Know About Google Algorithm’s Ranking Factors? There’s only so much we know about Google’s algorithm because Google won’t reveal its top ranking factors.

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The Marketer’s Guide to Reddit

Neil Patel

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. It’s a place where you can find groups of like-minded people. Reddit calls these groups subreddits, and they cover different topics, including niche interests, politics, hobbies, and thousands of other topics people want to talk

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How to Create Ultimate Guides to Drive Leads, Traffic, and Conversions

Neil Patel

Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple. They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?

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The Marketer’s Guide to Slideshare

Neil Patel

The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content. Now and then, an online platform comes along that makes it easier than ever to showcase your visual content on the internet. SlideShare is one such example. The presentation-sharing platform has created a simple and seamless way to pro mote visual content while also encouraging user interaction.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.