Sat.Oct 19, 2019 - Fri.Oct 25, 2019

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221: Interview with Matt Kepnes

Jeff Goins

I've often wondered what would it be like to be a nomad and travel the world. I did this for a brief time in my early 20s and then stopped, and recently I've been falling back in love with travel. I’ve bumped into some really interesting people who have traveled the world. I've learned that travel is not so much about the places you go or the people you meet, but instead, it's about the person you become.

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Hi, I’m Neil Patel, Co-founder of NPDigital. Ask Me Anything!

Neil Patel

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

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2020 B2B Content Marketing: What the Successful Do [New Research]

Content Marketing Institute

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.

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How to Get Customer Reviews: 4 Tips That Really Work

ThemeIsle

When it comes to ecommerce, product reviews help you improve your visibility in search engines and convince prospective buyers to make a purchase. However, the problem that you might be facing is how to get customer reviews in the first place. Fortunately, there are some tactics you can use to get more customer reviews. For. The post How to Get Customer Reviews: 4 Tips That Really Work appeared first on Themeisle Blog.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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SEO Analytics for Free - Combining Google Search with the Moz API

Moz

Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful.

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Is Your Blog Draining Your Bank Account? Here’s How Freelance Blogging Could Help

ProBlogger

The post Is Your Blog Draining Your Bank Account? Here’s How Freelance Blogging Could Help appeared first on ProBlogger. Blogging can get expensive pretty fast. Buying a domain name is relatively cheap – often no more than $10. But after that the costs start adding up. You may need hosting. An email service provider. Security or technical help.

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The “Only” Comma, pt. 1

Arrant Pedantry

A little while ago, one of my coworkers came to me with a conundrum. She had come across a sentence like “Ryan founded the company with his brother Scott” in something she was editing, and she couldn’t figure out if “brother” should be followed by a comma. She’d already spent quite a bit of time trying to answer the question, but she was coming up empty-handed.

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5 Things You Should Know About "People Also Ask" & How to Take Advantage

Moz

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months.

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How to Make a More Confident, Compelling Case for Content Innovation

Content Marketing Institute

Advocating for content innovation takes a convincing presentation and a confident delivery. Take your business case to the next level with these tips for overcoming the pain of the pitch and getting the thumbs-up for your ideas. Continue reading → The post How to Make a More Confident, Compelling Case for Content Innovation appeared first on Content Marketing Institute.

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Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?

Content Marketing Institute

Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading → The post Will This Real-Life Search Turn Up a Keyword Ranking Opportunity? appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day)

Content Marketing Institute

This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya. Continue reading → The post The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day) appeared first on Content Marketing Institute.

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The Featured Snippets Cheat Sheet and Interactive Q&A

Moz

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren't able to answer in a follow-up Q&A.

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Machine Learning 101 - Whiteboard Friday

Moz

Posted by BritneyMuller Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday.