Neil Patel
SEPTEMBER 17, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best VoIP phone services create exceptional customer experiences. And exceptional customer experiences work wonders for your bottom line. Imagine this: a potential customer calls the sales number listed on your website. Six states away, a personal cell phone rings.
Content Marketing Institute
SEPTEMBER 17, 2020
Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond. Continue reading → The post These Content Marketing Rules Are Made to Be Broken appeared first on Content Marketing Institute.
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Moz
SEPTEMBER 13, 2020
Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing.
ThemeIsle
SEPTEMBER 15, 2020
Affiliate marketing is one of the oldest ways for bloggers and online marketers to generate good revenue, and it still works effectively. We’ll explain what affiliate marketing is and we’ll share some tips that you can follow to start making money with affiliate marketing. The post What Is Affiliate Marketing? Beginner’s Guide for 2023 appeared first on Themeisle Blog.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
SEPTEMBER 17, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories. Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan.
Content Marketing Institute
SEPTEMBER 15, 2020
Time fades away. Unforgettable messages endure. How? They’re made to stick, as Chip and Dan Heath noted in their marketing classic. Let’s look at five sticky tips along with examples so your content adheres better. Continue reading → The post How to Get Your Content to Stick appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Susan Greene
SEPTEMBER 12, 2020
Create a mobile app that can help grow your business and revenue. 10 Steps to Developing a Mobile App. Determine a target audience. Create a wireframe. Write concise copy for each screen. Develop a consistent format. Consider the user experience. Do A/B testing of your app. Keep the app fresh via updates. Collect in-app feedback, make adjustments. Promote the app.
Neil Patel
SEPTEMBER 17, 2020
It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users , and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel.
Content Marketing Institute
SEPTEMBER 14, 2020
What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix. Continue reading → The post Reinventing With Content: 3 Brands Find New Paths appeared first on Content Marketing Institute.
Moz
SEPTEMBER 14, 2020
Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Neil Patel
SEPTEMBER 15, 2020
Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine.
Neil Patel
SEPTEMBER 14, 2020
Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products.
Neil Patel
SEPTEMBER 12, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to use. Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success.
Neil Patel
SEPTEMBER 14, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Without customers, your business wouldn’t exist. I guess it could… but you wouldn’t last long without a stream of revenue helping you keep the lights on. Because of that, it’s critical to understand how your customers behave and what they want from you.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Neil Patel
SEPTEMBER 18, 2020
According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference.
Neil Patel
SEPTEMBER 18, 2020
The internet has made communication between businesses more accessible than ever. Collaboration and outreach can often be done with the touch of a button. But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Getting someone’s contact info doesn’t have to be a headache. Today, I’ll show you how to get anyone’s business email address and teach you how to follow up with them effectively.
Content Marketing Institute
SEPTEMBER 16, 2020
Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance. Focus on these four concepts to improve productivity, energize creativity, and stay focused. Continue reading → The post 4 Ways to Get the Most From Your Content Marketing Operations appeared first on Content Marketing Institute.
Content Marketing Institute
SEPTEMBER 18, 2020
The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now. Continue reading → The post An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
SEPTEMBER 16, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations.
Neil Patel
SEPTEMBER 15, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Human resources can be a tough department to manage. From hiring to onboarding, employee scheduling, and HR compliance, there are dozens of responsibilities being juggled. What if an employee wants to view an old paystub? How does someone access information about their vacation days or benefits?
Neil Patel
SEPTEMBER 18, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Every business needs insurance. Depending on your business type and industry, some of you will need more protection than others. Without insurance, you could be liable for potentially hundreds of thousands or even millions of dollars.
Neil Patel
SEPTEMBER 16, 2020
Are you doing everything you can to rank for a specific keyword? Are you struggling to get on even the first page, much less the top? Here’s the thing: there’s a good chance you are making a ton of mistakes that sends users back to the SERP. After developing hundreds of high-ranking pages, I’m here to show you the role dwell time plays in ranking and how you can increase it.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
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