Caroline Gibson
NOVEMBER 5, 2021
Russ Lidstone is Group CEO of The Creative Engagement Group ( TCEG ) and was recently hailed as Creative Leader of the Year in the Creativepool Annual Awards 2021. He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. CG: You began your career at Coca Cola then moved into advertising as a brand strategist.
Neil Patel
NOVEMBER 1, 2021
SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?
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Content Marketing Institute
NOVEMBER 2, 2021
Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.
David Meerman Scott
NOVEMBER 3, 2021
With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Uni Square Concepts
NOVEMBER 2, 2021
The field of writing requires immense amount of creativity. However, every writer has had instances when they merely gazed at the blank pages, unable to come up with ideas or compose their creative works. This blog will come in helpful if you wish to learn more about how to fix writer’s block, or what to […].
Neil Patel
NOVEMBER 1, 2021
In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Have you ever wondered: What do these terms really mean? Is it the same thing? How do the two roles differ from the perspective of a user or consumer? In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Grammar Underground
NOVEMBER 1, 2021
Contrary to popular belief, "hoi polloi" doesn't mean elite people but instead the masses. But it's up to you whether to use "the" in front of it. The post Should You Put 'The' in Front of 'Hoi Polloi'? first appeared on Grammar Underground with June Casagrande.
ProBlogger
NOVEMBER 4, 2021
The post Are You Spreading Yourself Too Thinly? appeared first on ProBlogger. Photo by Camille Villanueva on Unsplash. Today I want to share one last way to let your blog go to round off our 10 part series. It’s something that has at times almost brought my own blogging to a grinding halt. Problem. Taking on too many projects and stretching yourself too thinly.
Neil Patel
NOVEMBER 3, 2021
Learning how to use GIFs on Instagram Stories is a great way to give your audience exactly what they want: To know who you are and why they should do business with you. GIFs get the point across quickly and save the small talk for later. In this guide, you’ll learn why you should start using them and how to do so. Why Should You Use GIFs in Instagram, Facebook, and Snapchat Stories?
Content Marketing Institute
NOVEMBER 1, 2021
Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch. Continue reading → The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Grammar Underground
NOVEMBER 1, 2021
Pretty much every writer I’ve ever edited has one habit in common: Every time they mention an organization, be it a company, a nonprofit, or a government department, they immediately insert its initials in parentheses. The Student Resource Research Center (SRRC) works with the National Association of Educational Consultants (NAEC) to help freshmen locate tuition resources such as for California State Department of Educational Assistance (CSDEA), the nonprofit League of Catholic College Charities
ProBlogger
NOVEMBER 4, 2021
The post Are You Spreading Yourself Too Thinly? appeared first on ProBlogger. Photo by Camille Villanueva on Unsplash. Today I want to share one last way to let your blog go to round off our 10 part series. It’s something that has at times almost brought my own blogging to a grinding halt. Problem. Taking on too many projects and stretching yourself too thinly.
Neil Patel
NOVEMBER 5, 2021
Distraction and a lack of focus can slay any business, stopping it dead in its tracks. At the rate that startups fail, you don’t want to risk your business with a lack of focus. By year five, half of all new businesses fail. Sharp focus is critical to your startup’s success. Maintaining your goals and your objectives for both short- and long-term gains can help you build a successful startup.
Content Marketing Institute
NOVEMBER 5, 2021
A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face melts hearts with stories of outdoor adventures. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content. Continue reading → The post 3 Cool Content Campaigns That Tackle Hot (and Warm) Topics appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
NOVEMBER 3, 2021
CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading → The post Are Inbound Marketing and Content Marketing Still Different in 2021? appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 3, 2021
Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. When done internally by humans, this can be costly and inefficient. The good news is data labeling is scalable when you work with the right data labeling software. You can decrease overall costs while improving efficiency and machine learning processes with the right platform on your side.
Neil Patel
NOVEMBER 1, 2021
The Facebook/Instagram relationship provides businesses with an opportunity to leverage the audiences and tools of both simultaneously. Have you ever thought about cross-posting on the platforms as part of your social media marketing strategy? It’s a step that could save your time and ensure campaigns go out simultaneously and consistently. Doing it well, however, requires taking the time to set the systems up right.
Neil Patel
NOVEMBER 1, 2021
It looks like short-form video content is here to stay. With platforms like Instagram Reels, TikTok, and Vine gaining vast and often viral audiences, it seems consumers can’t get enough of it. Then came Google’s response to the rising trend: YouTube Shorts. Bite-sized content has been gaining ground for a while now and HubSpot Academy expects to see a trend towards more user-generated content, behind the brands, and explainer/educational videos.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
NOVEMBER 4, 2021
How many times have you taken a picture only to realize when you look at it later that it’s not quite right? A beam of light is obscuring someone’s face, the main element isn’t in focus, or the picture quality isn’t quite right. For most people without the required photo editing skills, this used to mean that image was a write-off, but today, AI image enhancer tools mean it can get a second lease of life.
Neil Patel
NOVEMBER 2, 2021
UX research can be a confidence booster. With so much technology making web, app, and software designing more accessible to the masses, you have the opportunity to create new websites and apps for your brand. Because you can make it doesn’t mean it’s going to work for your target market. Are you actually solving a problem and meeting a need? Or are you just creating something flashy?
Neil Patel
NOVEMBER 1, 2021
Should you accept Bitcoin and other crypto payments on your website? With cryptocurrencies becoming more and more mainstream, this is a question lots of us are asking. Whether you choose to accept Bitcoin payments on your site is ultimately up to you, but if you choose to do so, it’s important you get the right setup. Should You Accept Bitcoin on Your Site?
Neil Patel
NOVEMBER 1, 2021
Do you wish you could spend less time managing your paid ads campaign while driving the same, if not more, conversions? Then you’re in luck. Your Google Fairy Godmother is here to make that dream come true. Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
NOVEMBER 4, 2021
The post Are You Spreading Yourself Too Thinly? appeared first on ProBlogger. Photo by Camille Villanueva on Unsplash. Today I want to share one last way to let your blog go to round off our 10 part series. It’s something that has at times almost brought my own blogging to a grinding halt. Problem. Taking on too many projects and stretching yourself too thinly.
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