Sat.Aug 22, 2020 - Fri.Aug 28, 2020

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Why Google Shouldn’t Drive Your SEO Strategy

Content Marketing Institute

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.

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The Best Web Hosting Services (In-Depth Review)

Neil Patel

Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly.

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What Words Can Do

Jeff Goins

Lately, I’ve been thinking a lot about what words can do. They can cut a person down or lift them up. They can overwhelm another with beauty or devastate their soul. I am always searching for the words that want to be said because when you find them, they can change everything.

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Right, Wrong, and Relative

Arrant Pedantry

A while ago at work, I ran into a common problem: trying to decide whether to stop editing out a usage I don’t like. In this case, it was a particular use of “as such” that was bothering me. To me, “as such” is a prepositional phrase, and “such” is a pronoun that must refer to some sort of noun or noun phrase, as in “I’m a copy editor; as such, I fix bad writing.” In this sentence, “such” refers to the noun phrase “a c

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Did You Hear? Your Brand Needs a Voice Strategy

Content Marketing Institute

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading → The post Did You Hear? Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute.

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Here’s What You Should Do When Your Search Rankings Drop

Neil Patel

If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake.

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Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Moz

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend.

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5 Ideas to Ponder from CMI’s Top Social Media Articles

Content Marketing Institute

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic. Continue reading → The post 5 Ideas to Ponder from CMI’s Top Social Media Articles appeared first on Content Marketing Institute.

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How to Choose The Right SEO Agency

Neil Patel

Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.

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How to Use Gmail With Your Own Domain Name (2 Methods, 1 Is Free!)

ThemeIsle

Can you use Gmail with your own domain name? And if so, can you do it for free? The answers to those questions are “yes” and “yes”. And in this post, you’ll learn how to do it. The post How to Use Gmail With Your Own Domain Name (2 Methods, 1 Is Free!) appeared first on Themeisle Blog.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How Big Is the Gender Gap Between Men and Women in SEO?

Moz

Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between.

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Great Content Experiences Powered by Tech

Content Marketing Institute

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results. Continue reading → The post Great Content Experiences Powered by Tech appeared first on Content Marketing Institute.

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Best POS Systems

Neil Patel

Some years ago, POS systems were a luxury reserved for only big enterprise businesses. . Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. It’s why we created this guide to help you make a better and more effective decision.

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9 Reasons Why You Should Build a Community Around Your Blog

ProBlogger

The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is “How do I get my readers to interact with me?”. Of course, there are plenty of answers I could give to that question. But for the next couple of weeks I want to talk about one particular method: building a community.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google Ads Mistakes to Avoid — Best of Whiteboard Friday

Moz

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall.

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Will You Do Me a Favor? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content. Continue reading → The post Will You Do Me a Favor? [The Weekly Wrap] appeared first on Content Marketing Institute.

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How to Choose The Right PPC Agency

Neil Patel

In 2017, PPC advertisers invested over $10 billion dollars. . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica. And this explosive growth isn’t happening for no reason.

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