Sat.Dec 19, 2020 - Fri.Dec 25, 2020

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Reimagining Writers’ Responses to Rejections: Merely Paper Cuts

Positive Writer

There is always room for your writing in the world. If you seek it out with determination, your work will reach places beyond your wildest dreams. NOTE: This is a… The post Reimagining Writers’ Responses to Rejections: Merely Paper Cuts first appeared on Positive Writer.

Writer 130
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A Guide to Instagram SEO With Search by Interest

Neil Patel

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.

SEO 145
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The Art and Science of Emotional Engagement

Content Marketing Institute

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.

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Avoiding False Conversions in Google Analytics

Moz

Posted by R0bin_L0rd Preface. The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. If you’re confident you’ve already covered your bases, feel free just to skip to the advanced section , I just feel it’s important to go through some of the basic st

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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6 Best WordPress SEO Plugins for 2023 (All Are Free)

ThemeIsle

Search engine optimization (SEO) aims to increase traffic to your website through organic search engine results. Therefore, it encompasses many tasks and strategies that might be difficult to implement without help from WordPress SEO plugins. The post 6 Best WordPress SEO Plugins for 2023 (All Are Free) appeared first on Themeisle Blog.

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How Natural Language Processing Affects Digital Marketing

Neil Patel

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

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35 Brazilian Words That Won’t Make You Look Like a Gringo

Words Matter by Wix

If you plan to visit Brazil, the first thing you should know (besides the fact that you will fall in love with the accent) is that only 5% of the Brazilian population speaks English. The other 95% will try as hard as they can to understand your hand gestures, and this is because they genuinely are one of the warmest people you will meet. But why not come slightly prepared and retribute their kindness and hospitality by learning the most common expressions before you travel?

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Paris Is a Place. Clauses That State the Obvious

Grammar Underground

Paris is a place that attracts many tourists. The main clause of any sentence is valuable real estate. Don't waste it on empty statements when you can use it for real information instead: Paris attracts many tourists. Here's how to spot and eradicate empty clauses in your writing. The post Paris Is a Place. Clauses That State the Obvious first appeared on Grammar Underground with June Casagrande.

Writing 40
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How to Use Print on Demand Services to Grow Your Business

Neil Patel

Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in business, there are pros and cons to using print on demand. However, the many opportunities available with print on demand services are almost limitless. Putting your creativity to work, you may find print on demand is a great way to supplement, experiment with, or support your business goals.

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Stop These Reporting Mistakes and Win Budget Support for Content Marketing

Content Marketing Institute

Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team. Continue reading → The post Stop These Reporting Mistakes and Win Budget Support for Content Marketing appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

Moz

Posted by MiriamEllis. Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed.

SEO 81
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You or a loved one 'has' coverage or 'have' coverage?

Grammar Underground

Even though I've been editing a long time, I regularly find myself stumped by some language or editing conundrum whose answer I used to know. Here’s an example: “How to know if you or a loved one have coverage.” When I came across a sentence like this recently, I didn’t notice the verb. Nor did I notice the verb in a nearly identical phrase that appeared later: “How to know if you or a loved one has coverage.

Copy 40
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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

You might be familiar with A.I. and what it can do. You might not know that there is a subset of it that plays a vital part in digital marketing. It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence.

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8 Lessons on How to Steer Your Content Through Chaos

Content Marketing Institute

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading → The post 8 Lessons on How to Steer Your Content Through Chaos appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Neil Patel

To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

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What is Google Lighthouse?

Neil Patel

Wouldn’t it be nice if you could see your website through Google’s eyes? We all know the fine details of Google’s algorithm are a closely kept secret. At the same time, we have a lot of information about the aspects Google deems important when judging a website. What’s more, Google offers us a host of free tools designed to help us improve our websites—and one such tool is Google Lighthouse.

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Best Free CRM Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Interested in customer relationship management (CRM) software that’s free forever? You’ve got options. This is not a typo. Free means no cost. Forever means no time limit. I hope you’re sitting down, because there’s more shocking news.

Finance 139
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Best Webcasting Services

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Webcasting has quickly become a popular large-scale communication tool in the digital era. It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide. Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Best Ecommerce WordPress Themes

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you dream of having an online shop that attracts customers immediately? You need an e-commerce website that makes it easy for you to sell and for customers to buy. Don’t think your WordPress theme matters? Think again. WordPress already comes with inherent features.

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Best Website Monitoring Services

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Website monitoring helps you identify your site’s performance problems in real-time. Most of these services capture webpage availability, average web page load time, and web page functionality, among other performance indicators.

Website 145
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Best Call Recording Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Call recording software is a useful tool for businesses and individual users alike. From quality assurance to employee training, compliance, record-keeping, dispute resolution, and more, there are dozens of reasons why organizations can benefit from recording calls.

Medical 141
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Best Work Order Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Work order software has streamlined the way businesses across all industries that manage facilities and maintenance departments. It’s used by organizations in manufacturing, healthcare, property management, education, and more. This technology is far more efficient than paper work orders.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.