Sat.Jan 16, 2021 - Fri.Jan 22, 2021

article thumbnail

When you’re lost in the forest, and a digital marketing expert offers to help…

Nick Ursborne

If you have a business, or you advise or write for business, the web can be an amazing, but thoroughly confusing place. Whether you want to learn more about email marketing, sales funnels, social media or chatbot marketing, there are a thousand experts ready and waiting to help you. The trouble is, which experts should you follow? Which one teaches or offers the approach that will work best for your audience?

article thumbnail

How to Get Amazing Freelance Clients Through Referrals

Freelance Magic

Ever wondered how to get freelance clients through referrals? You’re not alone. Let’s set the scene: You’ve just finished up a project. The dust has settled, the money’s in your bank account, and you’ve got a wave of fresh inspiration. Except… you haven’t got another project lined up. Cue the panic. We’ve all been there.

Freelance 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Should Depersonalize Your Marketing in 2021

Neil Patel

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads.

Marketing 145
article thumbnail

5 Agile Marketing Values to Sharpen Your Content Process

Content Marketing Institute

Content marketing often is a messy, haphazard process. But it doesn’t have to be. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading → The post 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute.

Marketing 142
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Can You Start a Sentence with “Because”? Well, It Depends

Words Matter by Wix

Here’s a question that I've been asking myself for quite a long time. Why was it that in school I was told to never start a sentence with because , while I kept on seeing professional writers do it all the time? Sentences starting with because turn up in novels, , blogs , articles—and everywhere in between. Have we all been tricked? Is there a secret that only elite writers know?

IT 59
article thumbnail

Gamification in Marketing & How to Use It in Your Content Strategy

411 Writers

If there’s one thing that’s true for all content marketers, it is that we’re always looking for new ways to engage audiences. Ways that are easy to apply and easy to track their efficiency. Yes, unicorns are less rare than these, but strategies like that do exist. One of them is gamification. This so-called gamifying of a brand’s strategy has challenged traditional digital marketing and content writing services.

IT 52

More Trending

article thumbnail

Disguises Are for Superheroes – Not Great Content [The Weekly Wrap]

Content Marketing Institute

Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity. Continue reading → The post Disguises Are for Superheroes – Not Great Content [The Weekly Wrap] appeared first on Content Marketing Institute.

Content 140
article thumbnail

Of mannequins and manikins

Grammar Underground

Recently I was reading an article about a study on the efficacy of cloth masks for COVID-19 protection. Researchers tested masks by putting them on mannequins, the article reported. Except the illustration that accompanied the article didn’t call them mannequins. In the images, the dummies were referred to multiple times as “manikins.”. I stifled an “aha!

Copy 40
article thumbnail

4 SEO Strategies for Programmatic Sites

Moz

Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically.

SEO 62
article thumbnail

20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive.

article thumbnail

SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

article thumbnail

Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]

Content Marketing Institute

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency. Continue reading → The post Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut] appeared first on Content Marketing Institute.

Marketing 139
article thumbnail

Good Things Come to He or Him Who Waits?

Grammar Underground

Do good things come to he who waits? Or do good things come to him who waits? When a pronoun has a relationship with two different clauses, it can be hard to know whether it's a subject or an object. Here's what you need to know. The post Good Things Come to He or Him Who Waits? first appeared on Grammar Underground with June Casagrande.

IT 40
article thumbnail

The Best-Laid Plans: Can We Predict Anything About 2021?

Moz

Posted by Dr-Pete I've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experi

Medical 59
article thumbnail

How to Get Blog Post Ideas From YouTube

Neil Patel

About two-thirds of companies find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!).

Blog Post 145
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Get Your Content Governance in Order With This 1 Thing

Content Marketing Institute

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea. Continue reading → The post Get Your Content Governance in Order With This 1 Thing appeared first on Content Marketing Institute.

article thumbnail

15 Ways to Use Voice Tweets

Neil Patel

With roughly 350,000 new tweets appearing on the platform every minute , building engagement via Twitter can feel like an uphill struggle. To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage.

article thumbnail

5 Ways to Build a Following on Clubhouse

Neil Patel

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Ever since its beta release on iOS and endorsement by some of the world’s biggest celebrities, people are scrambling to get into the app. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

article thumbnail

10 Actionable Tips to Use Instagram Reels For Your Brand

Neil Patel

If you’re looking to take your Instagram marketing game to the next level, it may be time to start experimenting with Instagram Reels. Instagram Reels are short 15- or 30-second videos that play on a loop and can be dubbed with music or videos. The videos play on a loop when someone scrolls, repeating until they scroll away. These short, catchy videos tend to be shared, become earworms, and hopefully go viral.

Brand 137
article thumbnail

Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

How Organizations Can Use Twitter Spaces

Neil Patel

It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter Spaces. Hot on the heels of launching Fleets , Twitter announced the initial rollout of Spaces, a new social experience built around audio-only chat rooms.

article thumbnail

How to Create Local Services Ads

Neil Patel

Did you know roughly a third of U.S. shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads. How do you achieve this? By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand.

Ads 133
article thumbnail

How to Get on TikTok’s For You Page (FYP)

Neil Patel

TikTok has steadily grown to become one of the most popular social media apps. In Q1 for 2020, the app hit a record-setting 315 million installs , and soon dance routines, challenges, and #MedievalTikTok became all the rage. As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?” This is the main page of curated content users see when they log in.

article thumbnail

Best HTML Editors

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Everybody makes mistakes. Some big, some small, but some of them are downright annoying. And one of the most notorious headache-causing mistakes you make is messing up your code. Coding is everything when it comes to web development.

Text 122
article thumbnail

Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

article thumbnail

10 eBay SEO Tips to Drive Sales

Neil Patel

There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make those purchases. That’s a vast untapped market if you’re not on the site yet. But, if your focus is on SEO for traditional search engines, you may be hesitant to try this site. However, you’re in luck, as eBay is more-or-less a hyper-focused search engine.

Sales 120
article thumbnail

What are Google Certificates?

Neil Patel

Would you like to have your skills endorsed by one of the biggest brands on the planet? That’s what you get when you earn a Google Certificate, and you might find your certificate helps you stand out in your choice of field. With a range of courses in in-demand subjects, Google Certificates aim to give you the skills you need to take significant steps in your career.

Projects 114
article thumbnail

25 Tools for Bootstrapped Companies

Neil Patel

You’ve heard the phrase to pull yourself up by your bootstraps , right? But what do we mean when we talk about bootstrapped tools? Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments or help from anyone else. (Though the phrase’s meaning has shifted over time.). Bootstrapped companies are those that grow through the dedication of their founders, rather than relying on cash flow from investors.

Projects 110
article thumbnail

Best Knowledge Base Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. “Knowledge management will never work until you realize it’s not about how you capture knowledge but how you leverage it.” – Etienne Wenger. Considering the modern world we live in, what better way to leverage knowledge than with knowledge base software.

article thumbnail

Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

article thumbnail

Best WordPress Plugins

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What do sites like Bloomberg, Disney, BBC America, MTV, and Facebook have in common? They all use the WordPress content management system (CMS) to power their websites. Honestly, we aren’t surprised. WordPress is awesome. But while it does offer lots of flexibility in features, there’s still a certain extent of functionality missing from the core software.

article thumbnail

6 Advantages of Hyperbolic Discounting

Neil Patel

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. What Is Hyperbolic Discounting? Put simply, hyperbolic discounting happens when people would rather receive $5 right now than $10 later. That’s it.

Retail 125
article thumbnail

A (Re)Introduction to Guest Posting

Moz

Posted by CitationLabs Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out! Click on the whiteboard image above to open a high resolution version in a new tab!

Post 65
article thumbnail

The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Neil Patel

Top Google rankings are a pinnacle of online business success. According to Backlinko , the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just.78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized.

Keywords 145
article thumbnail

Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha