Sat.Dec 12, 2020 - Fri.Dec 18, 2020

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How to Use the Psychology of Color to Increase Website Conversions

Neil Patel

Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

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How to Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

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What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020

Moz

Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more.

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Algorithm Updates & Why Change Is Good

411 Writers

Embracing change is key to life in general. Barely existing and enjoying life are two different things. This is when improvement comes as the next, necessary step in life to make this existence enjoyable and challenging. It’s Called Progress… And judging by today’s technology, medicine, and fresh content of all sorts, we’re progressing as a society.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Alternatives to Wanelo

Neil Patel

The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you might be interested in finding the best alternatives to Wanelo.

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9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.

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For Goodness's Sake? Where to Put the Apostrophe in 'For. Sake' Expressions

Grammar Underground

For. sake expressions are usually considered possessive. But some style guides have a problem with lining up too many s's in a row, as in for goodness's sake. In those cases, drop the possessive s. Here's everything you need to know. The post For Goodness's Sake? Where to Put the Apostrophe in 'For. Sake' Expressions first appeared on Grammar Underground with June Casagrande.

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Why Your Local Business Should Work with Yelp Elite

Neil Patel

If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others. The Yelp Elite Squad reviews can have a positive or negative impact on your business’ reputation, even though n egative reviews can help your business seem more trustworthy.

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This Week in Content Marketing: Lessons from Home Depot, KFC, and Google

Content Marketing Institute

Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week. Continue reading → The post This Week in Content Marketing: Lessons from Home Depot, KFC, and Google appeared first on Content Marketing Institute.

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SEO Competitive Analysis for B2B — Whiteboard Friday

Moz

Posted by Joyce.Obility In the B2B space, it's important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ?

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Avoid too many Ss for appearance’ sake

Grammar Underground

I don’t hear many people saying “for goodness’ sake” these days. “For conscience’ sake” and “for appearance’ sake” are pretty much nonexistent in my world, too. In fact, the only “for … sake” expression I hear lately includes a word I wouldn’t use in this space even if I could. So you might think, as I did, that these terms are on the outs. Therefore, you might figure, there’s no use worrying about whether they’re written with an apostrophe, as in “goodness’ sake,” with an apostrophe plus an S,

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Best Free Website Builders

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to build a website? Luckily for you and the tens of thousands of online businesses out there, a digital website builder makes it easy to create professional sites that function beautifully in no time. The best part? There are many free website builder options.

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Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice

Content Marketing Institute

The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading → The post Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice appeared first on Content Marketing Institute.

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What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Moz

Posted by morgan.mcmurray You're tired of hearing it and I'm tired of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and global economy for years to come.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Set SMART Goals for Your Blog in 2021

ProBlogger

The post How to Set SMART Goals for Your Blog in 2021 appeared first on ProBlogger. This post is based on episode 218 of the ProBlogger podcast. It’s been a very long year, and like most people you probably can’t wait for it to be over. And with the new year just around the corner, now is a good time to set yourself some blogging goals for 2021. Setting goals is important if you want to grow your blog.

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How to Run a Content Audit

Neil Patel

Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your content. Brands use online content in so many ways; from explaining who we are and what we do to updating customers on our latest products and services, content is how we communicate.

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7 Lessons from a 96-Year-Old Content Marketing Tradition

Content Marketing Institute

Imagine crowds lining up for miles just to see your content marketing. Imagine it’s so successful that it becomes the central plot point in a Hollywood movie. That’s the stuff of content marketers’ dreams, but it’s real for this brand. Continue reading → The post 7 Lessons from a 96-Year-Old Content Marketing Tradition appeared first on Content Marketing Institute.

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Maximize Return During Tough Times Through Testing

Moz

Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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What Is a Soliloquy? Definition and Examples

Words Matter by Wix

Are you someone who talks to yourself? An aspiring playwright? Both or anywhere in between? Wherever you fall on this spectrum, this guide will help you identify a soliloquy when you read it, see it or perhaps catch yourself in the act. In short, soliloquy is the act of expressing your thoughts out loud, even when no one’s there to hear you. Unlike a monologue, a soliloquy is a speech that’s always addressed to yourself.

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A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

Neil Patel

As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work.

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4 Tools to Automate Instagram Scheduling

Neil Patel

Out of all of the major social networks, Instagram has remained one of the most closed. It doesn’t let you put links in your captions. It hasn’t added as many other functions, though we do now have Instagram Stories. For a long time, it didn’t allow third-party apps to post to the platform. That last point was especially tricky for digital marketers.

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What Data Can You Pull From Cookie Tracking?

Neil Patel

To a non-marketer, cookie tracking sounds like a scavenger hunt for baked goods. Sounds innocent, right? Yet cookies, for all of their sweet-sounding simplicity, have recently come under fire. With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. This is just one of the latest legal issues facing online marketers today.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)

Neil Patel

When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather push a few buttons and pull a few levers to get more traffic. Low effort. Big wins. That’s where I like to be. And, thankfully, there are some SEO techniques that deliver high value for low effort.

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6 Advanced Affiliate Marketing Strategies to Try

Neil Patel

You’ve poured a ton of time into creating a blog. You are regularly posting content, so you’re starting to build up an audience. At some point, you’ll probably want to monetize it , right? Why not get all that hard work to pay off? So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense.

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Best Business Process Management Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There’s a constant war between growing a business and keeping an operation lean, mean, and agile. How does a company stay efficient, even as they are trying new things and bringing on employees? It’s actually quite simple: business process management (BPM) software.

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How to Start a Podcast in 14 Days

Neil Patel

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. But, I’ll let you in on a little secret: It isn’t that difficult to start a podcast. In fact, you can get one up and running in about two weeks. In this post, I’ll outline exactly how to do that.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How Google Lens is Getting Your Products Found Online

Neil Patel

Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now. You might think of AR as a way to make digital images appear in your living room. But Google’s visual search technology for Android, Google Lens, does a lot more than that. It enables you to bring your physical environment into the digital world.

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Best Time Clock Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The days of the paper punch cards and physical time clocks are fading in the rearview mirror. But time clock software isn’t just a less clunky alternative to the physical clock. It saves companies time by eliminating all the processing of individual cards.

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How to Grow a Facebook Group

Neil Patel

Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged.

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How to Sell Products on Facebook Marketplace

Neil Patel

You’ve heard about diversifying your income streams, but what about your e-commerce sales channels? If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. It’s a simple, easy, cost-effective way to hit the ground running and increase your sales: It’s free to use.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha