Content Marketing Institute
APRIL 11, 2018
You know what every content marketer loves? A good tool that saves you hours of time (and money). OK, maybe that’s just me. I absolutely love online tools that help automate tedious tasks. A good tool gives an amazing ROI while simultaneously improving the output of your work. In this article, I share seven of my favorite content marketing and SEO tools.
ProBlogger
APRIL 11, 2018
If you’ve been blogging for a year or more, you might feel like you’re running out of ideas. There are plenty of great posts in your archive, but you’ve covered so many good topics already. Where can you go from here? Well, one place to go is… backwards. Instead of struggling to come up with brand new ideas, look at the ones you’ve already had. Are there posts buried in your archives that new readers would find helpful?
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Huffpost
APRIL 13, 2018
That number includes both digital and hardcover pre-sales.
Content Marketing Institute
APRIL 10, 2018
We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
APRIL 11, 2018
Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video. I’m happy with the visual aspects of the video considering it was shot with only the light of a window beside me (and the light changed over the 10 minutes of the video).
Content Marketing Institute
APRIL 12, 2018
“It’s 2018. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently – lagged far behind its competitors in thought leadership and digital marketing.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 9, 2018
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get pu
Content Marketing Institute
APRIL 13, 2018
As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience? Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone).
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