Jeff Goins
NOVEMBER 4, 2019
Often, we think the way to stand out from the pack is to be better. And sometimes that is the answer: to become an improved version of who you were yesterday, to do what the “other guy” is doing with a few added features. However, this is often a losing strategy, as you are making iterative improvements on someone else’s work. A better way to become world-class at what you do is to change the game completely.
Content Marketing Institute
NOVEMBER 5, 2019
Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator. Continue reading → The post How to Engineer Your Brand’s Instagram Success Story appeared first on Content Marketing Institute.
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Moz
NOVEMBER 8, 2019
Posted by BritneyMuller There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.
ThemeIsle
NOVEMBER 5, 2019
Mailchimp is a popular email marketing service that offers a range of features and plans for its customers. However, it isn’t for everyone, which is why we have created this Mailchimp alternatives article, to help you find the right email marketing provider for your business. You might be one of the legacy customers who just. The post 6 Best Mailchimp Alternatives: Cheaper + More Features (Or Both!
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
NOVEMBER 5, 2019
The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020.
Content Marketing Institute
NOVEMBER 7, 2019
If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading → The post Analyze 6 Elements to Land Better Conversion Rates appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProBlogger
NOVEMBER 7, 2019
The post Five Places to Find Work as a Paid Blogger appeared first on ProBlogger. If you’re interested in paid blogging , you might be wondering where to find work. Do you need to know the right people? Should you hang out at conferences, hoping to be noticed? Or do you apply to loads of blogs in the hope that one of them is looking for paid writers?
Content Marketing Institute
NOVEMBER 6, 2019
Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post What’s Happening in Manufacturing Content Marketing [New Research] appeared first on Content Marketing Institute.
Content Marketing Institute
NOVEMBER 4, 2019
The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing. Continue reading → The post Channel Broadcast News to Better Your Content Marketing appeared first on Content Marketing Institute.
Moz
NOVEMBER 7, 2019
Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it's a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week's episode of Whiteboard Friday.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
NOVEMBER 8, 2019
This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading → The post Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap] appeared first on Content Marketing Institute.
Moz
NOVEMBER 3, 2019
Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa. Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa.
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