Sat.Mar 09, 2019 - Fri.Mar 15, 2019

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Ending Things Well: Join Us for the Final Tribe Conference

Jeff Goins

I have always believed in ending things well. Recently, I shared with you why I decided to end my conference. Now, I want to share with you more about it.

IT 100
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How to Find the Right Keywords to Rank #1 on Google For

Neil Patel

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your revenue won’t increase one bit. In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated.

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3 Myths in Content Marketing and How to Counter Them

Content Marketing Institute

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field. Continue reading → The post 3 Myths in Content Marketing and How to Counter Them appeared first on Content Marketing Institute.

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The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

Moz

Posted by randfish Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted with the field concisely & comprehensively Client

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Personal Branding Website: 5 Tips to Help You Nail Yours

ThemeIsle

Branding is key, regardless of your website’s focus. It doesn’t matter if you’re running a blog, an online store, or a service site – your brand will play a significant role in the way visitors perceive you, so it’s important to start developing it as soon as possible. That’s where a personal branding website comes. The post Personal Branding Website: 5 Tips to Help You Nail Yours appeared first on Themeisle Blog.

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Nine Ways to Stay Inspired and Avoid Blogger Burnout

ProBlogger

The post Nine Ways to Stay Inspired and Avoid Blogger Burnout appeared first on ProBlogger. This post is based on episode 170 of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”.

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5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Moz

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled , I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation.

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5 Forgotten Ways to Improve Your Link-Building Strategy

Content Marketing Institute

To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips. Continue reading → The post 5 Forgotten Ways to Improve Your Link-Building Strategy appeared first on Content Marketing Institute.

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Don’t Miss Out on These 7 Ways to Use Your Social-Share Data

Content Marketing Institute

Social shares often get lost in the data shuffle. To uncover the hidden gems in that data, you must use social-sharing data in your content marketing program. Here are seven ideas to get started. Continue reading → The post Don’t Miss Out on These 7 Ways to Use Your Social-Share Data appeared first on Content Marketing Institute.

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Rant Alert: Content Marketers Must Up Their Data Game

Content Marketing Institute

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article. Continue reading → The post Rant Alert: Content Marketers Must Up Their Data Game appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

Moz

Posted by TheMozTeam Mozzers believe in doing good, whether we’re helping new SEOs learn the ropes, encouraging young girls to consider a career in STEM, or just maintaining a dog-friendly (and thus smile-friendly) office. It’s why so much of our content and tools are available for free. It’s why Moz has a generous employee donation-match program that matched over $500,000 between 2013 and 2017, supporting organizations making the world a more just and charitable place.

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How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

Moz

Posted by Joel.Mesherghi The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer's best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content. If you’re only relying on tag templates in GTM, or the occasionally limiting out-of-box Google Analytics , then you could be missing out on insights that g

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How Google Dishes Out Content by Search Intent

Moz

Posted by TheMozTeam This post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers , we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent project , to Scott Taft's guide to building your own sea

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