Sat.Jul 24, 2021 - Fri.Jul 30, 2021

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How to Craft Lead Magnets Your Customers Can’t Ignore

Neil Patel

Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist.

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How to Create Winning Sales-Enablement Content

Content Marketing Institute

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading → The post How to Create Winning Sales-Enablement Content appeared first on Content Marketing Institute.

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Home Video Studio Setup: Recommendations from a Professional Virtual Speaker

David Meerman Scott

We’re well into the second year of the global COVID pandemic and it’s been months since I published Standout Virtual Events: How to create an experience that your audience will love which I wrote with my buddy Michelle Manafy. Having delivered presentations at some 50 virtual events since March 2020, I’m convinced that virtual events are here to stay, and hybrid events will soon become popular.

Publisher 124
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3 Powerful On-Page Optimizations to Power Up Your Content

Moz

It’s not easy to write content that ranks in Google and drives conversions, but if you follow a few simple steps, you’ll be well on your way to ranking, and to engaging customers on all types of devices.

Content 76
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Ad Secrets From Big Brands That You Can Copy to Sell More [Free Webinar]

Neil Patel

Are you struggling to scale up your paid ads? Or even worse, are you struggling to get them working? You see all these big companies running tons of ads, some even are spending millions of dollars… if they can make it work, you can too, right? Well, today at 9am PST I am hosting a webinar that breaks down the ad secrets from the big brands that you can copy to sell more.

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Curiosity May Have Killed the Cat But It Could Save Your Content

Content Marketing Institute

It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more. Continue reading → The post Curiosity May Have Killed the Cat But It Could Save Your Content appeared first on Content Marketing Institute.

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How to Use SERP Features to Inform Your Content Strategy

Moz

With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey.

Content 75
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How to Write a Perfect Facebook Post

Neil Patel

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

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Competitions and Compromises Abound – But Which Brands Are Winning?

Content Marketing Institute

This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing. Continue reading → The post Competitions and Compromises Abound – But Which Brands Are Winning? appeared first on Content Marketing Institute.

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Less vs. fewer

Grammar Underground

If you think "less" is for mass nouns like "milk," and "fewer" is for count nouns like "jellybeans," you'll choose well most of the time. But you'll do better if you think of "less" as being for singular nouns and "fewer" for plural nouns. Here's the full story. The post Less vs. fewer first appeared on Grammar Underground with June Casagrande.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Daily SEO Fix: Auditing for Technical SEO Problems with Moz Pro

Moz

SEO pros know that a comprehensive search marketing strategy should include p eriodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how do you know which ones are most important?

SEO 66
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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience. What Is eSports Marketing? eSports is the projected 1,790 million dollar industry taking hold of Millenials.

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How to Turn Influencers Into a Powerful Content Force

Content Marketing Institute

Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help. Continue reading → The post How to Turn Influencers Into a Powerful Content Force appeared first on Content Marketing Institute.

Content 139
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Ganging up on the myth that you can't end a sentence with a preposition

Grammar Underground

As every qualified language commentator under the sun has been saying for years: There’s no rule against ending a sentence with a preposition. Yet the myth lives on. When I wrote a recent column about a co-worker of mine who’s still victim to the myth, I got a number of e-mails from readers who were surprised to hear it. The sticking power of bad information never ceases to amaze.

Writer 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Save Time Planning and Creating Social Media Content

Buffer

There’s no denying that content creation is time-consuming. You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again. While the challenges of social media content creation may feel daunting, showing up consistently has big benefits for your business.

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake. Let’s go over what a good content strategy contains and how to create one.

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Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series]

Content Marketing Institute

How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode. Continue reading → The post Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series] appeared first on Content Marketing Institute.

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How to Use Autoresponders to Drive Traffic and Profit

ProBlogger

The post How to Use Autoresponders to Drive Traffic and Profit appeared first on ProBlogger. . . This post is based on episode 70 of the ProBlogger podcast. Last week I talked about creating an opt-in incentive to increase your email subscriber numbers. I also mentioned that one of those incentives could be a series you deliver over a number of weeks.

Sales 49
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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7 Link Shortener Alternatives to Goo.gl

Neil Patel

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right? The answer’s yes! Just like you spend time and energy creating visually appealing content for users to enjoy, you shouldn’t forget the finer details: namely, your links.

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How to Start a Franchise Business

Neil Patel

Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner. As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business.

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What is Google Currents? Overview, Alternatives, and Features

Neil Patel

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. The search company has hardly gone to great lengths to advertise their new offering or explain how it can help your business. In this post, we’ll cover precisely what Google Currents is, what you can do with it and whether you should use it within your organization.

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How to Claim Your Google News Author Knowledge Panel

Neil Patel

People tend to connect with news sources they trust. As an author, you could be that news source. However, building a large following is not easy in a world where so many voices are clamoring for attention. That’s why you need to leverage all resources available for you to stand out from the crowd. One way is to claim your Google News author knowledge panel.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Use Reddit Ads to Generate Sales

Neil Patel

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Reddit has a very specific user base and culture, though, so you need to thoroughly understand the platform before you start advertising on it. Why Should You Advertise on Reddit?

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How to Ensure Your Online Reviews Get You Business

Neil Patel

Every successful business relies on reviews. In the past, it was word-of-mouth recommendations from friends or family. If you wanted to go to the movies on the weekend, you’d pick up the local newspaper and read what film critics had to say. In today’s digital world, it’s online reviews that people turn to when needing advice on purchasing decisions.

Sales 142
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5 Hacks That Will Optimize Your Ad Campaigns

Neil Patel

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. That’s why you must optimize your ad campaigns.

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How to Use Autoresponders to Drive Traffic and Profit

ProBlogger

The post How to Use Autoresponders to Drive Traffic and Profit appeared first on ProBlogger. . . This post is based on episode 70 of the ProBlogger podcast. Last week I talked about creating an opt-in incentive to increase your email subscriber numbers. I also mentioned that one of those incentives could be a series you deliver over a number of weeks.

Sales 38
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Use Autoresponders to Drive Traffic and Profit

ProBlogger

The post How to Use Autoresponders to Drive Traffic and Profit appeared first on ProBlogger. . . This post is based on episode 70 of the ProBlogger podcast. Last week I talked about creating an opt-in incentive to increase your email subscriber numbers. I also mentioned that one of those incentives could be a series you deliver over a number of weeks.

Sales 32
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A Complete Guide to Outbound Marketing

Neil Patel

Is outbound marketing right for your business? How do you decide which strategies are going to help you grow your brand? If you’ve got questions about outbound, then you’ve come to the right place. What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. For example, TV commercials, cold calls, paid ads , and direct mail are all examples of outbound.

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How to Get Listed in The YouTube Recommendation Sections

Neil Patel

It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the site.