Sat.Sep 18, 2021 - Fri.Sep 24, 2021

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Punch Up Your Writing With These 4 Power-Packed Tips

Content Marketing Institute

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading → The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.

Writing 145
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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.

Food 142
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The Four Forces of Bad Content

Animalz

Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget that what they’re reading is, first and foremost, a marketing asset. This is sometimes caused by an obvious misstep, like a ham-fisted product reference or an out-of-place call-to-action. But most of the time, the signs are subtle and more insidious, providing a glimpse through the masquerade to the sales engine underneath.

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On LinkedIn, Educate and Inform Instead of Interrupt and Sell

David Meerman Scott

I’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.

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10 Practices for Wix SEO

Neil Patel

If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix. It’s renowned for its easy-to-use interface, its suitability for beginners, and it gets good reviews for its flexibility, professional-looking templates, and support. On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices.

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How to Get Ideas for Writing (15 Simple Tips)

Write to Done

Do you want to learn how to find topics to write about? Do you ever sit down to write a blog post, article or chapter, and nothing, but nothing appears in your mind? This is the dreaded writer’s block. The good news is that if you use the following 15 tips, you will generate more […].

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Hear This: Social Listening Can Help Differentiate Your Brand’s Content

Content Marketing Institute

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

Content 143
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How to Attract Customers with Buy Now, Pay Later Options

Neil Patel

Article sponsored by PayPal. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items.

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How do Bloggers Continue Their Professional Development?

ProBlogger

The post How do Bloggers Continue Their Professional Development? appeared first on ProBlogger. I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Start Writing (4 Simple Steps)

Write to Done

The action of actually writing, putting your fingers over the keyboard and typing, or grabbing that pen and putting words down on paper, is only part of what it means to be a writer. Writing is staring out the window, lost in thought. Writing is experiencing life, and noticing the details. Writing is people-watching. Taking […].

Writing 52
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How to Document Your Content Marketing Workflow

Content Marketing Institute

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading → The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.

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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. There are a billion social media users, but your business may only be relevant for a few thousand.

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How do Bloggers Continue Their Professional Development?

ProBlogger

The post How do Bloggers Continue Their Professional Development? appeared first on ProBlogger. I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Done vs. Finished

Grammar Underground

A child sitting at the dinner table pushes aside a plate of half-eaten food and announces, “I’m done.” A parent replies, “No, a roast is done. You’re finished.” Is the parent right? Actually, no. Here's the full story. The post Done vs. Finished first appeared on Grammar Underground with June Casagrande.

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3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

Content Marketing Institute

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading → The post 3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast appeared first on Content Marketing Institute.

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How to Optimize Your Website For Free

Neil Patel

The key factor in the “great SEO game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it. This guide will help you understand how to optimize your website—for free—without having to use paid tools, services, or products. Why Should You Optimize Your Website?

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Why Blog Post Titles Are Crucial

ProBlogger

The post Why Blog Post Titles Are Crucial appeared first on ProBlogger. One problem that I regularly saw in the days that I took on blog consulting work was bloggers who spent hours and hours slaving over the writing of quality posts only to take 5 seconds to slap a very ordinary title on them. While poor titles won’t have as much of an immediate detrimental impact as some of the other ways of letting a blog go that we’re exploring this week – over the long haul it can really h

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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May 21–28 or May 21 to 28?

Grammar Underground

A good portion of my time every week is spent reading and changing sentences like this: “The festival runs May 21-28 with the gates open every day from 10 a.m.-8 p.m.”. What’s wrong with that, you ask? Well, nothing, technically. Except that in professionally edited articles, hyphens and dashes aren’t words. Sentences are supposed to flow, almost like live conversations.

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Why Blog Post Titles Are Crucial

ProBlogger

The post Why Blog Post Titles Are Crucial appeared first on ProBlogger. One problem that I regularly saw in the days that I took on blog consulting work was bloggers who spent hours and hours slaving over the writing of quality posts only to take 5 seconds to slap a very ordinary title on them. While poor titles won’t have as much of an immediate detrimental impact as some of the other ways of letting a blog go that we’re exploring this week – over the long haul it can really h

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Why Blog Post Titles Are Crucial

ProBlogger

The post Why Blog Post Titles Are Crucial appeared first on ProBlogger. One problem that I regularly saw in the days that I took on blog consulting work was bloggers who spent hours and hours slaving over the writing of quality posts only to take 5 seconds to slap a very ordinary title on them. While poor titles won’t have as much of an immediate detrimental impact as some of the other ways of letting a blog go that we’re exploring this week – over the long haul it can really h

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5 Key Graphic Design Elements for Paid Campaigns

Neil Patel

Think about the number of ads you see in an average day. Can you remember them all? Don’t worry if the answer’s no. After all, the average person sees up to 10,000 ads per day across the internet! Let me ask you an easier question. Think about the last marketing campaign you can remember. The last ad that made you sit up and take notice. What about the ad caught your attention?

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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3 Effective Retargeting Strategies That Actually Work (With Examples)

Neil Patel

Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? Here are three examples of retargeting that actually work, how to copy them, and what you need to know about the future of retargeting. 1.

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A Brief Guide to Blazor for HTTP and C# Applications

Neil Patel

Behind every great website or application is a lot of coding. When that code is heavy or overly complex, it can slow down website speed and increase bounce rates. This is why a lot of marketers are excited about a new user interface from.NET called Blazor. The name is a combination of “browser” and the.NET markup syntax Razor, for those familiar with it.

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Private Blog Networks: A Penalty Waiting to Happen?

Neil Patel

Private Blog Networks (PBNs) claim to work because they generate backlinks – and that much is true. What about their other claims, though? We know backlinks work to improve SEO and therefore visibility in the SERPs , but do PBNs work? And if so, do they work well? How do they even work? Well, let’s answer those questions. What Is a Private Blog Network?

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