Sat.Mar 17, 2018 - Fri.Mar 23, 2018

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Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media.

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239: 3 Principles of Building an Engaged Blog Audience

ProBlogger

How to Develop an Engaged Blog Audience. In today’s episode I want to talk about building engagement on your blog, and building a sense of community around it and your online business. Building engagement is so important for your blog. It helps word-of-mouth growth, gives you energy, builds social proof on your site, and leads to more effective monetization.

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Words That Convert: Test, Learn, Repeat

Content Marketing Institute

If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? A lot, it turns out. In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Case Study: How To Use Your Blog To Crowdfund Your Next Project

ProBlogger

Today’s post is a case study with sustainable living educator, Laura Trotta. Laura used her blog to crowdfund more than AUD 37,000 for sustainability initiatives, including the construction of her Self Sufficiency in the Suburbs membership site and her trip to Antarctica to participate in a global sustainability program. Here’s how she did it. When I launched my eco-living blog lauratrotta.com in late 2015, I never imagined it would become the launchpad for crowdfunding substantial amounts of mo

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239: 3 Principles of Building an Engaged Blog Audience

ProBlogger

Several Key Ways to Develop an Engaged Blog Audience. In today’s episode, I want to talk about building engagement on your blog, building a sense of community around it and your online business. Building engagement is so important to your blog. There are many benefits in doing so. It helps word-of-mouth growth, gives you energy, builds social proof on your site and it leads to more effective monetization.

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6 Content Marketing Plays Inspired by Basketball Madness

Content Marketing Institute

Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. That doesn’t mean people are interested in every slam dunk, 3-point shot, or flagrant foul in the 61 games being played over a few weeks. Some of the millions who pay attention to the annual tournament are more interested in being part of the watercooler conversations, betting pools, viewing parties, and other general excitement around the games.