Content Marketing Institute
DECEMBER 9, 2021
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.
David Meerman Scott
DECEMBER 7, 2021
When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me.
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Neil Patel
DECEMBER 8, 2021
Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do. Creating it can be a different story. It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content.
ThemeIsle
DECEMBER 6, 2021
Maybe you have heard of Google Trends before and know a thing or two about how it works. What you might be missing, however, is some actionable tips on how to actually use it to your site's benefit. That's why we're here! What you'll read next is a guide on how to use Google Trends for a variety of purposes. The post How to Use Google Trends: 9 Tips to Improve Your SEO and Rank Higher appeared first on ThemeIsle Blog.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
DECEMBER 6, 2021
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading → The post 7 Insights To Improve Your Content Marketing SEO in 2022 appeared first on Content Marketing Institute.
iWriter
DECEMBER 10, 2021
How would you rate your web presence? We live in a day and age where business owners without one are left “dead in the water” In fact, just having a web presence isn’t enough in today’s economy. You need to have an effective web presence. You need to work with someone who can help you with SEO, someone who can help you with PPC or paid ads, and you need to look for the best content writing service you can afford.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Honey Copy
DECEMBER 8, 2021
I’d prefer you not follow me around. But, if you were to disobey this preference, I’m afraid you wouldn’t find my life terribly interesting. There is nothing entertaining about watching someone write. I’d say the same for reading. But, I do find it difficult to pull my eyes off of a person enraptured in a book. Perhaps, this is because I’m a writer with ambitions of one day writing books that demand this level of obsession.
Content Marketing Institute
DECEMBER 8, 2021
Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that. Continue reading → The post Stop Juggling Content Creation; Follow This 5-Step Planning Process appeared first on Content Marketing Institute.
Grammar Underground
DECEMBER 6, 2021
What's longer than a hyphen, shorter than an em dash and can do some jobs better than either? Meet the en dash. The post All About the En Dash first appeared on Grammar Underground with June Casagrande.
Neil Patel
DECEMBER 9, 2021
As a marketer, you already know how hard it can be to drive conversions. More often than not, when you ask a user to take an action, they do the exact opposite and abandon the form fill or their shopping cart. If this scenario sounds familiar, you’re not alone. The struggle of conversion plagues many marketers across every industry. While there are many steps and strategies you use to drive conversions, you still might not see the needle move in the right direction.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ProBlogger
DECEMBER 8, 2021
The post Say Goodbye to Bad Habits: Five You Should Ditch in the New Year appeared first on ProBlogger. Photo by Bobby Johnson on Unsplash. I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better.
Content Marketing Institute
DECEMBER 7, 2021
A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading → The post How’d You Make That Flipping Awesome Content for Monster appeared first on Content Marketing Institute.
Grammar Underground
DECEMBER 6, 2021
I don’t remember much from school (who does?) but I do remember quite clearly being told that “too,” “either,” and “also” are set off with commas in uses like: Greg saw it, too. I’d like some, also. Tina didn’t come, either. The idea is that when one of these adverbs modifies a whole sentence, and especially when it comes at the end of a sentence, it should be set off with commas.
Neil Patel
DECEMBER 10, 2021
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Income Diary
DECEMBER 7, 2021
When it comes to email copywriting, most people have it all wrong. They focus on the message and not on the reader. That’s like asking a boring person to your party. You know they are only going to talk about themselves, right? The truth is simple. When people look at their inbox, they want novelty not marketing. Four Pillars of Email Copywriting. 21 proven ways for getting your emails opened and read….
Content Marketing Institute
DECEMBER 10, 2021
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading → The post Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 8, 2021
If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. At this point, you likely already want to optimize your site for Yandex SEO. However, before you start loading your site with Russian backlinks, let’s take some time to break down this search engine. Just because you’ve optimized for Google doesn’t mean you’re fully optimized for Yandex.
Neil Patel
DECEMBER 8, 2021
Holiday shopping season is quickly approaching, so now is a great time to start thinking of ways to attract shoppers to your online store and increase e-commerce conversions during the holiday season. Since 2020, e-commerce seasonal holiday sales in the United States have amounted to nearly 186 billion dollars , with most spending occurring on Cyber Monday.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
DECEMBER 8, 2021
Ever wondered how content goes viral ? You’re not alone. In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their content? The good news is that “viral status” is totally achievable. It’s not something you need to leave to chance, but you don’t need to be a content marketing expert to create viral content, either.
Neil Patel
DECEMBER 9, 2021
Twitter’s “toxicity” is a sore spot for many users and brands. Could its newest potential feature be a way to help the platform become a more positive place for everyone? Yes and no: Downvotes can alert the algorithm to spam, but trolls can abuse it to squash useful information. That’s only the tip of the iceberg. Here’s what downvotes on Twitter could mean for digital marketers and how you can prepare.
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