Nick Ursborne

APRIL 7, 2025

We live in uncertain times. Political discourse seems more divisive than ever. Many world economies are in a state of turmoil. And the rise of AI threatens the careers of knowledge workers everywhere. Its little wonder so many freelancers feel concerned about their future. How can you grow and thrive in the face of so much uncertainty? First, lets diagnose the underlying cause We feel anxious because we have no control over the world around us.

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Jane Friedman

APRIL 9, 2025

Todays post is by Charlotte Jones Voiklis, who manages the literary legacy of her grandmother, Madeleine LEngle (19182007). She is also a writer, speaker, and founder of Tesser Well Consulting , where she helps authors and estates navigate the intersection of creative work and long-term planning. I began working on my grandmothers literary business in 1999, after my uncle (her business manager) died and I had my first child.

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Backlinko

APRIL 7, 2025

Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results.

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Medical Content Keywords Engineering 96

ContentWriters

APRIL 9, 2025

Technical writing transforms complexity into clarity. It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. Of course, simplifying complexity isn’t always straightforward. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Grammarly

APRIL 7, 2025

About Western Governors University Western Governors University (WGU) is a nonprofit, fully online university dedicated to providing accessible, high-quality education to a diverse student population. Focusing on competency-based learning, WGU enables students to progress through their programs based on demonstrated mastery of skills and knowledge rather than time spent in class.

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Writing Education Proofreader Communication 59

Copywriter Collective

APRIL 11, 2025

In the age of attention deficits, the social media app, TikTok has emerged as the ultimate battleground for capturing the population. With over 1.5 billion monthly active users globally, the short-form video platform is no longer just a playground for Gen Z dances. Its a serious marketing channel. Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters.

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BKA Content

APRIL 7, 2025

Understanding how to boost site traffic and keyword rankings can be simplified down to one powerful strategy: regularly feeding Google’s algorithm with strategic, keyword-focused content. SEO can be overwhelming, especially if you’re not seeing results or havent even started optimizing yet. So, lets start by understanding why this strategy works and how to properly implement it.

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Grammarly

APRIL 9, 2025

Key takeaways: AI-generated text often follows predictable patterns, such as a steady tone, repetitive phrasing, and structured transitions. Certain phrases, like delve into and at its core, are common telltale signs and can make AI writing sound polished but stiff. Using AI responsibly means including human oversight in the workflows, adding transparency to the work, and properly citing sources and AI involvement.

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The Hoth

APRIL 8, 2025

If youre trying to improve your rankings on Google, its a no-brainer that youll need to build a strong backlink profile. Google uses backlinks to judge the quality and trustworthiness of a site, which is why link-building is such a major aspect of traditional SEO. But in the emerging generative search world ( ChatGPT , Perplexity , AI Overviews ), do backlinks still carry the same weight?

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Editorial Social Media Brand Awareness SEO 59

Ahrefs

APRIL 8, 2025

This is a recipe for mediocrity. Competitors dont always know what theyre doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole.

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Ads Copy Marketing 110

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Blogging From Paradise

APRIL 6, 2025

“What a jerk!” Anger seethed through my beginner blogger being.

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Blog Blogging Blogger 81

Grammarly

APRIL 9, 2025

Key takeaways ChatGPT generates text based on the data it was trained on, raising concerns about plagiarism. AI-generated content is not inherently plagiarism, but improper use can lead to ethical and academic issues. AI detection tools can help assess content originality, but theyre not always accurate. Best practices for maintaining integrity while using AI include citing AI assistance , verifying sources , and using tools like Grammarly Authorship for transparency.

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Writing Text Copy Construction 59

Jane Friedman

APRIL 9, 2025

This feature will work exactly like the Read Sample feature that already exists on Amazon today. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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Content 59

Ahrefs

APRIL 7, 2025

So far, it doesnt seem like it. There seems to be massive overlap in SEO and GEO, such that it doesnt seem useful to consider them distinct processes.

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SEO Engineering IT 93

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jasper

APRIL 9, 2025

Retail is ahead of the AI adoption curve in 2025, but gaps and opportunities remain. Get exclusive insights for retailers from Jaspers latest research.

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Retail Marketing 59

Grammarly

APRIL 7, 2025

Key takeaways AI detectors analyze writing patterns to estimate if content was AI-generated. AI detection isnt foolprooffalse positives and negatives are possible. For reliable results, combine AI detection with tools like Grammarly Authorship and plagiarism detection. With AI-generated content becoming more and more common, you might wonder how to determine if something was written by a human or AI.

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Writing Style Text Editorial Writer 52

Jane Friedman

APRIL 9, 2025

According to BookScan, print unit sales fell about 1 percent for the first quarter versus last year. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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Sales Content Publishing Publishing 59

David Meerman Scott

APRIL 7, 2025

New graduates should learn about AI and how it relates to the work you are interested in build a personal website to showcase who you are.

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Website Brand IT 57

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Grammar Underground

APRIL 7, 2025

Some people insist that the word "decimate" can't be used to mean "wipe out" or "destroy" because it's rooted in a Roman word that meant to kill one in 10 soldiers. But the definition of "decimate" is no longer that specific. The post Decimate first appeared on Grammar Underground with June Casagrande.

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Enchanting Marketing

APRIL 8, 2025

Long sentences? Really?!? Long sentences get a bad rap. Because many writers abuse long sentences, cramming too many thoughts into each sentence, muddling up their message and leaving readers confused. But long sentences can add poetic power and rhythm to your writing. The main trick is to communicate only one idea with clarity. Shall I show you? An example of a beautiful long sentence Tommy Orange is a master of poetic long sentences.

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Jane Friedman

APRIL 9, 2025

Shankle incentivized pre-ordersby offering the first three chapters for early reading, a digital discussion guide, and more. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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Content 59

Grammarly

APRIL 10, 2025

Great ideas dont appear out of thin airthey take exploration, structure, and sometimes the right tools to bring them to life. Whether you’re generating fresh concepts, solving complex problems, or collaborating with a team, brainstorming is the key to unlocking innovation. But how do you turn scattered thoughts into actionable insights? The right brainstorming tools can help streamline the creative process, making it easier to capture, refine, and organize ideas.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Backlinko

APRIL 10, 2025

SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working and what isn’t. But here’s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look presentable.

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SEO Agency Keywords Freelance 80

Freelance Union

APRIL 8, 2025

Tax Day (April 15, 2025) is just days away. Are you still scrambling to gather tax documents and get your return filed? If you just can’t complete your return accurately, you may be better off simply filing an extension with the IRS. Doing so allows you to have a six-month grace period to get your taxes filed without having the failure to file penalty assessed.

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Freelance Agency Management Finance 65

Jane Friedman

APRIL 9, 2025

Kaitlyn Arford has launched a tool to gather info on what freelancers working in the romance space are paid for their work. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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Freelance Content Publishing Publishing 59

Freelance Writing Jobs

APRIL 10, 2025

Freelance tech writers face a challenging but rewarding landscape. With rapid innovation in AI, cybersecurity, and web development, the demand for skilled communicators who can translate complex systems into accessible content has never been higher. The role requires more than strong writing; it demands a nuanced understanding of technological trends, audience behavior, and workflow optimization.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Utilities

The Hoth

APRIL 10, 2025

If youve spent any amount of time in the content marketing and SEO world, youve undoubtedly heard about E-E-A-T but what is it, and does it still matter for generative AI search? Its an acronym that stands for: Experience showcasing that you have first-hand experience with a topic (recounting real-world experiences, sharing images, etc.) Expertise demonstrating that you have real expertise on the subject at hand (sharing testimonials, reviews, and client stories) Authoritativeness showing yo

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Editorial Digital Marketing Government Keywords 59

Grammarly

APRIL 7, 2025

Parth Aidasani, Marina Adario, and Nitin Lakhara from Grammarlys Data Science team co-wrote this article. Grammarlys ongoing investment in paid marketing has helped to grow our active user base, making it an important part of Grammarlys marketing strategy. As we continue to use paid acquisition channels to support our growth goals, we want to continuously evaluate our budget allocation across each channel.

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Finance Marketing Ads Management 59

Jane Friedman

APRIL 9, 2025

The latest in AI, legal issues, Amazon, trends, and culture & politics. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

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Content 59

BKA Content

APRIL 10, 2025

With over 59,000 free plugins available for WordPress, its easy to get overwhelmed by the options. Whether you’re a business owner or a blogger, choosing the best SEO WordPress plugin is essential to optimize your sites performance and visibility. Given that WordPress powers over 40% of websites worldwide, finding the best plugin can make all the difference in ensuring your site stands out in a crowded online space.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration