Neil Patel

JANUARY 12, 2021

With SEO one of the most important things is data. You make your decisions based on what the data tells you. If you make a change and your rankings go up, you know you’ve made the right choice. And if your rankings go down, well, you’ll have to look into what happened and why. But SEO data goes far beyond just rankings. And in Ubersuggest we provide those metrics such as backlinks count, newly found links, domain authority, estimated traffic, keyword volume, and even rankings.

Keywords 145

Keywords Text SEO Projects 145

Content Marketing Institute

JANUARY 14, 2021

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

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SEO Engineering Content Marketing Brand 145

Neal Schaffer

JANUARY 13, 2021

I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. I say “website” because WordPress is not just for blogs: As a CMS or Content Management System, it is estimated that WordPress powers 35% of all websites on the Internet.

Content Management System 52

Content Management System Social Media Blog Blogging 52

ThemeIsle

JANUARY 13, 2021

Naming a business is something that a lot of entrepreneurs can struggle with. You need to consider a lot of things and it's not easy keeping them all in mind. This is why you should consider a business name generator. The post 9 Best Business Name Generator Tools for Catchy Name Ideas appeared first on ThemeIsle Blog.

Blog 52

Blog Blogging IT Post 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

JANUARY 11, 2021

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is. But people watch billions of hours of YouTube every day. That means not using YouTube Live is like holding onto a winning lotto ticket until it expires.

Landing Page 145

Landing Page Audience Engagement Content Creation 145

Content Marketing Institute

JANUARY 12, 2021

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading → The post Why Rushing Your Writers Never Leads to Great Content appeared first on Content Marketing Institute.

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Writer Content Content Marketing Writing 140

Grammar Underground

JANUARY 11, 2021

Most nouns form their plural by adding s or, in some cases, es. But lots of words, especially words adapted from foreign languages, don't follow that pattern. Some of them give you a choice. For example, indexes and indices are both correct in English. But how do you know where to find answers? Here's what you need to know. The post Indexes or Indices?

Ads 40

Ads Copy Post 40

Neil Patel

JANUARY 11, 2021

Have you ever been looking for something but didn’t know where to find it? If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that you can use to find just about anything on the Internet. Use them to follow discussions about your industry, monitor your online reputation , and much more!

Engineering 144

Engineering Content Management System Creativity Entertainment 144

Content Marketing Institute

JANUARY 13, 2021

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough. Continue reading → The post Demand Gen for Content Marketing in the Next Decade [New Research] appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 138

Moz

JANUARY 10, 2021

Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ? Thích Nh?t H?nh , Buddhist teacher. Image credit: Maulvi. My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry.

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SEO Food Agency Medical 65

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Grammar Underground

JANUARY 11, 2021

David John Moore Cornwell, better known by his pen name John Le Carre, passed away in December. The author of “Tinker, Tailor, Soldier, Spy” and “The Spy Who Came In From the Cold” leaves behind a legacy of treasures not just for readers but for any writer who would learn from a master. Take, for example, this expert bit of writing wisdom attributed to Le Carre: “I don’t use adjectives if I can possibly get away with it.

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Writer Writing IT Post 40

Neil Patel

JANUARY 12, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The website you’re currently on gets over 2,530,346 visitors and generates over $1 million in annual revenue through its blog. Now, that’s a lot of visitors and certainly a lot of money. But what did it take me to achieve this? Taking the giant leap of faith and launching my website.

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Website Content Management System Insurance Portfolio 142

Content Marketing Institute

JANUARY 11, 2021

Do you struggle to create engaging content that lands in a top spot on Google? Luckily, there is a potential solution that also builds a library of useful content for your target audience. Continue reading → The post How to Get Ranked and Read With a Topic Cluster Model appeared first on Content Marketing Institute.

Engagement 132

Engagement Content Marketing Audience Marketing 132

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor's Note : Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here !

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SEO Keywords Brand Agency 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

ProBlogger

JANUARY 14, 2021

The post How to Create a Content Calendar for Your Blog appeared first on ProBlogger. This post is based on episode 76 of the ProBlogger podcast. Can you believe we’re halfway through January already? Perhaps it’s because we were so keen to see the end of 2020. But whatever the reason, you need to get organised quickly for the coming year. And that means creating a content calendar for your blog.

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Content Blog Blogging Editorial 42

Neil Patel

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. But, Twitter isn’t a ghost town. It has over 330 million active monthly users! Participating on Twitter is a lot more fruitful than you think. It’s an audience that can’t be ignored. I regularly tweet and use my Twitter account to promote my blog posts and other content.

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Content Marketing Institute

JANUARY 15, 2021

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels. Continue reading → The post That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

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Recruitment Agency Content Marketing Audience 80

Moz

JANUARY 14, 2021

Posted by jocameron In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy! Click on the whiteboard image above to open a high resolution version in a new tab!

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Landing Page Keywords SEO Education 60

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Neil Patel

JANUARY 13, 2021

When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. So big was its success that it sparked a whole movement in photo styling. Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context.

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Long Form Content Content Creator Social Media Keywords 135

Neil Patel

JANUARY 12, 2021

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

Marketing 135

Marketing Social Media Entertainment Advertising 135

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of corporate branding to help you know how it can drive your business forward, no matter how big or small your business is.

Sales 130

Sales Brand Social Media Advertising 130

Neil Patel

JANUARY 13, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is a tool that helps you create a repeatable and seamless workflow. A system that lets you look at the bigger picture of any given work process and its current status. A place where you can make sure your whole team is on the same page, so your boss doesn’t scream at you.

Management 130

Management Collaboration Projects Creativity 130

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Neil Patel

JANUARY 13, 2021

Yahoo Groups was one of the original online communities. You could use it to create or participate in online chats with people from across the world who have the same interests and ideas as you. A host of new online communication tools have been released in recent years. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020.

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Brand Awareness Agency Advertising Communication 128

Neil Patel

JANUARY 15, 2021

Making a personal connection can be an effective way to increase sales, but the cost of personally reaching out to each customer is prohibitive. In addition to it being costly, phone calls are also time-consuming. Most sales reps handle a high volume of calls, many of which don’t even reach a human on the other end of the line. Cold calling can also lead to burnout within your sales teams as they face repeated rejections or unanswered calls.

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Text Script Sales Engagement 127

Neil Patel

JANUARY 12, 2021

The traditional boomerang is a curved throwing stick, created sometime between 25,000 and 50,000 years ago. A popular version you might have heard of is the “ returning boomerang.” This stick is curved, flattened, and designed to return to the thrower. The Boomerang app , on the other hand, creates fun mini-videos you can share online. What are the similarities?

Social Media 117

Social Media Media Marketing Brand Awareness 117

Neil Patel

JANUARY 10, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Starting an employee retirement plan is not too hard or expensive, even for small businesses. Plus, these programs offer tax advantages to both the employees and the company, which leave more money in everyone’s account. Offering such benefits is a great way to attract qualified candidates and gives your top talent a huge reason to stay.

Government 115

Government Portfolio Insurance Management 115

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Neil Patel

JANUARY 12, 2021

On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Neil Patel

JANUARY 11, 2021

eMarketer predicts businesses will spend $1 billion on podcast ads in 2021, and 54% of podcast listeners are more likely to buy a product recommendation. Before you hit record and start carving out a slice of the podcast pie for your brand, you need somewhere to record, edit, and publish your episodes. With so many podcast software options out there, it can feel a bit overwhelming deciding what is best for you.

Publisher 103

Publisher Publishing Publishing Creativity 103

Neil Patel

JANUARY 14, 2021

Not sure what a 302 redirect is or when to use them? Are you curious about the impact on your SEO efforts? I’ve got good news: 302 redirects are actually pretty simple. At its core, a 302 redirect is a way to tell search engines and users that a page has moved temporarily and to direct them to a new page for a short period. Simple enough, right?

Landing Page 98

Landing Page Manufacturing Engineering SEO 98

Neil Patel

JANUARY 11, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Starting your own business is the dream, right? It’s also easier than ever, thanks to the golden age of entrepreneurship we currently live in. Almost anybody can start up a business – all you need is a great idea, the right systems, and the drive to see it through.

Banking 128

Banking Manufacturing Freelance Projects 128

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment