Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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Content Writing 101: How to Become a Content Writer

Write Freelance

So, you are a new freelance content writer? You have no idea how to even get started, what to do first, or how to find online writing jobs. You have come across content writing projects online but you can never score a high paying project You keep applying to content writer jobs but never get a response back Your freelance writer portfolio isn’t impressive enough to get new clients You aren’t sure if you can even find a continuous stream of content writing work anymore You have try

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What is Freelance blogging?

Tina Dubinsky

Freelance blogging is the practice of writing blog articles for clients. A freelance blogger can charge per article, per hour or receive an income based on the advertising attached to the article. Often, a freelance blogger works with a creative agency to produce blogs for multiple clients. They may also form direct relationships with marketing. Read more.

Freelance 130
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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.

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3 Video Content Takeaways From Salesforce, TikTok, and Facebook

Content Marketing Institute

If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play. Continue reading → The post 3 Video Content Takeaways From Salesforce, TikTok, and Facebook appeared first on Content Marketing Institute.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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SEO and Google Discover

Moz

In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.

SEO 85
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But How Do I Find the Time?

David Meerman Scott

When I speak with people about life-changing projects like starting a business, getting fit and healthy, embarking on a creative project, or learning a new skill, I often hear something like: “I would love to do that, I just don’t have the time.”.

More Trending

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Personal Content Experiences Matter More Than Personalized Content [Video Series]

Content Marketing Institute

Why can’t marketers use all those great digital tech tools to realize their vision of becoming their audience’s favorite content brand? Because we’ve confused personalized for personal. Continue reading → The post Personal Content Experiences Matter More Than Personalized Content [Video Series] appeared first on Content Marketing Institute.

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The New Moz SEO Q&A: 100K URL Migration Case Study

Moz

Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we chose to improve it. Here’s how we did it.

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Jack Hart Talks about Wordcraft

The Subversive Copy Editor

Jack Hart  has spent five decades helping writers succeed, working shoulder-to-shoulder with journalists in newsrooms both big and small and with students at five universities. Writers who’ve worked with him have written national best sellers and won prizes that include five Pulitzers and a slew of other national awards. Hart is the author of  Storycraft , now in its second edition, and the newly published  Wordcraft , both available from the University of Chicago Press.

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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)

Content Marketing Institute

You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a cookieless, privacy-focused future. Continue reading → The post 21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent) appeared first on Content Marketing Institute.

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Magento SEO: The Guide to Optimizing Magento Websites

Moz

If you’re an SEO in the e-commerce space, it’s important to learn how to work with Magento. Today, Chris walks you through seven areas for SEO adjustments that are unique to the Magento platform.

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Shopify SEO Guide for Beginners: 5 Actionable Tips for Higher Rankings

ThemeIsle

We’ll look at some Shopify SEO best practices to help you get started. Then we’ll show you ways to improve your search engine rankings. The post Shopify SEO Guide for Beginners: 5 Actionable Tips for Higher Rankings appeared first on Themeisle Blog.

SEO 52
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8 Powerful Ways to Monetize a Blog That Generates Under 1,000 Visitors Per Day

Neil Patel

Can you really make money from blogging? If your blog gets over 10,000 monthly unique visitors, then yes – you can monetize your blog and create a nice revenue stream with it. The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. Just as in life, there are different stages to a blog’s life cycle. You can’t compare your new blog to one that’s been around for years.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice

Content Marketing Institute

As Instagram ups its game to be an entertaining destination, your brand should consider all the new and familiar options with this roundup of tips, examples, and expert advice. Continue reading → The post Get the Most Out of Instagram With These Tips, Tricks, and Expert Advice appeared first on Content Marketing Institute.

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Data Visualization: Win Friends and Influence People with Accurate Data

Moz

The key to good reporting is making sure your data elicits the key thought, implication, or decision that you want to leave the reader with. To do that, you'll need to make smart choices in how you choose and display your data. Here's how.

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Specific Writing Is More Relatable Writing: Standout Sentences #1

Ann Handley

Normally I celebrate standout marketing writing. But this week I’m sharing a line from a novel I’m reading. It’s simple. It’s compact. And it’s perfect: “His skin was not just clammy but the color and consistency of actual clams.” —Ann Patchett, Bel Canto. Ann is describing a Bel Canto character—a Russian bureaucrat named Fyodorov.

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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er)

Content Marketing Institute

Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know. Continue reading → The post Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er) appeared first on Content Marketing Institute.

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Create a Resources Page to Grow Your Traffic and Income

ProBlogger

The post Create a Resources Page to Grow Your Traffic and Income appeared first on ProBlogger. How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead of having to trawl through your archives to find them?

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Rein vs. Reign

Grammar Underground

You rein in spending, like a horse's reins, but your idea reigns supreme, like a queen or king reigns. Here's the whole story. The post Rein vs. Reign first appeared on Grammar Underground with June Casagrande.

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10 Tips for More Persuasive Commercials and Ads

Neil Patel

The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Upcoming Free Webinar: 7 Hidden Tactics From The Fastest Growing E-Commerce Companies

Neil Patel

Are you struggling to grow your e-commerce business? Sick of low conversion rates? You’re not alone. On average, only 3% of e-commerce website visitors converted into customers. Yikes. Yet, brands like the Dollar Shave Club and AppSumo are making millions even during a global pandemic. You want to join their ranks, but you’re just not sure what you’re doing wrong.

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Tinder Ads: How to Get New Customers to Swipe Right

Neil Patel

Are you looking for a bit of customer love online? Tinder could be the hookup your brand is looking for. With a monthly user base of 66 million people and 50 percent between 18-25, Tinder is the perfect place to connect with younger audiences, no matter the product offering. Ready to swipe right? Let’s take a deep dive into how Tinder Ads can help your business.

Ads 84
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Crisphead, buppie, axion and other words that haven't stood the test of time

Grammar Underground

Lexicographers spend all day looking for new words and new ways people are using old words. They search different “corpora,” or language databases, to see how often the terms show up. Then they try to gauge whether the word has become entrenched enough to warrant a spot in the dictionary. Often, they get it right. Other times, words don’t have quite the staying power lexicographers anticipated.

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Create a Resources Page to Grow Your Traffic and Income

ProBlogger

The post Create a Resources Page to Grow Your Traffic and Income appeared first on ProBlogger. This post is based on episode 74 of the ProBlogger podcast. How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead of having to trawl through your archives to find them?

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Create a Resources Page to Grow Your Traffic and Income

ProBlogger

The post Create a Resources Page to Grow Your Traffic and Income appeared first on ProBlogger. This post is based on episode 74 of the ProBlogger podcast. How many useful resources have you talked about in your blog posts over the years? Chances are you’ve mentioned dozens of them – tools, books, articles, websites, and so on. So wouldn’t it be nice if your readers could find links to them all on one page instead of having to trawl through your archives to find them?