Content Marketing Institute

JULY 1, 2019

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action. Continue reading → The post 7 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

Content 111

Content Content Marketing Marketing Post 111

Moz

JULY 4, 2019

Posted by BenjaminEstes After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done. In this week's episode of Whiteboard Friday, Benjamin Estes from Distilled presents his framework for making technical recommendations to clients and stakeholders to best position you for success.

SEO 58

SEO Persuasion Consulting Engagement 58

ThemeIsle

JULY 5, 2019

Do you ever wonder if you could get better Google rankings without spending most of your time building links? Did you know that Google uses numerous high-impact ranking signals based on your content? This SEO checklist will show you how to effortlessly optimize your blog posts for better search visibility. The algorithm takes into account. The post SEO Checklist: How to Supercharge Your Blog Posts for Search Visibility appeared first on Themeisle Blog.

Blog Post 52

Blog Post SEO Post Blog 52

ProBlogger

JULY 4, 2019

The post Seven Warning Signs That Your Blog Needs More Attention appeared first on ProBlogger. You might think you’re on top of your blogging. You’re publishing posts regularly. You’re even active on social media. But are you paying as much attention to your blog as you should be? If you’re in a bit of a blogging rut (i.e. you’re producing and promoting new content but not much else) then you might be neglecting some other crucial aspects of your blog.

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Editorial Blog Blogging Social Media 31

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JULY 3, 2019

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading → The post So Your Content Failed. Now What? appeared first on Content Marketing Institute.

Content 105

Content Publisher Publishing Publishing 105

Neil Patel

JULY 2, 2019

When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. But which reports do you look at on a regular basis? I bet you look at two main reports….

Blog 111

Blog Blogging Content Marketing Audience 111

Content Marketing Institute

JULY 2, 2019

How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it. Continue reading → The post How to Make the Content Marketing Case With ROI appeared first on Content Marketing Institute.

Content Marketing 102

Content Marketing Marketing Content IT 102

Content Marketing Institute

JULY 4, 2019

Can coaching a kids’ sports team really make you a better content marketer? Yes. These five coaching hacks offer valuable lessons and reminders. (And a bonus – if you read this, you don’t even have to become a coach to learn them.) Continue reading → The post Want to Create Better Content? Coach A Kids’ Team appeared first on Content Marketing Institute.

Content 95

Content Content Marketing Marketing Post 95

Content Marketing Institute

JULY 5, 2019

A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing. Continue reading → The post A Crash Course in ABM-Powered Content Marketing appeared first on Content Marketing Institute.

Content Marketing 90

Content Marketing Marketing Content Collaboration 90