Sat.Aug 21, 2021 - Fri.Aug 27, 2021

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How to Write Compelling Meta Descriptions That’ll Boost Your Rankings

Neil Patel

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.

Writing 145
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Outsourcing Content Creators: The Complete How-To Guide

Content Marketing Institute

Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading → The post Outsourcing Content Creators: The Complete How-To Guide appeared first on Content Marketing Institute.

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When Fandom Turns Into a Cult

David Meerman Scott

I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.

IT 88
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The Top Skills to Look for When Hiring Your Next In-House SEO

Moz

Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.

SEO 76
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Here’s a Customized List of Keywords You Can Rank For Today

Neil Patel

Everyone says SEO takes a while and it does. Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”. But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.

Keywords 145
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Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience

Content Marketing Institute

Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship. Continue reading → The post Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience appeared first on Content Marketing Institute.

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Conversion Rate Optimization for B2B

Moz

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them at each different stage in their journey.

Sales 75
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All About Substack: Competitors, Features, and Audience

Neil Patel

Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, many people get their journey started writing free content in newsletters and blog posts.

Audience 137
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Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’

Content Marketing Institute

Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate. Continue reading → The post Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’ appeared first on Content Marketing Institute.

IT 133
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How to Monetize a Blog in 2024 (4 Proven Ways)

Neal Schaffer

Blogs are a big business. What were once small corners of the internet to find like-minded users and share content are now multi-million dollar operations. Blogging has become a career choice for many, and there are an increasing numbers of full-time bloggers. So, just how exactly can you monetize a blog? Monetizing a blog takes […] How to Monetize a Blog in 2024 (4 Proven Ways) appeared first on NealSchaffer.

Blog 52
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Internal Linking for Mobile-First & Mobile-Only Indexing

Moz

Internal linking is a vital SEO tactic, and usually the easiest way to build a page’s authority. But is Google still valuing your links in its mobile-first index?

SEO 77
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11 Marketing Instagram Accounts to Follow

Neil Patel

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Whether you’re looking for actionable tips to enact in your classic campaigns , inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone.

Marketing 128
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3 Content Lessons To Keep You Off the Long Road to Ruin

Content Marketing Institute

This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content influence’s real people’s buying decisions, and a Zoom initiative featuring strategically placed CTAs. Continue reading → The post 3 Content Lessons To Keep You Off the Long Road to Ruin appeared first on Content Marketing Institute.

Content 130
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How to Monetize a Blog in 2023 (4 Proven Ways)

Neal Schaffer

Blogs are a big business. What were once small corners of the internet to find like-minded users and share content are now multi-million dollar operations. Blogging has become a career choice for many, and there are an increasing numbers of full-time bloggers. So, just how exactly can you monetize a blog? Monetizing a blog takes strategy and know-how but before you’re even at the stage of being ready to make money from it, you need to make sure your blog is well set up and optimized.

Blog 52
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Building a Basic Adobe Analytics Dashboard for SEO

Moz

Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO Learning Center!

SEO 71
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Quora Marketing: Why and How to Use It

Neil Patel

If you are looking to build up your professional brand as an authority in your niche or industry , one great way to do so is to answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic, from digital marketing to Zumba.

IT 118
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How to Run an Email Drip Campaign (Plus Top Tools to Do It)

ThemeIsle

We’ll introduce you to email drip campaigns and their benefits. We’ll also share some essential tips to consider when crafting your strategy. Finally, we’ll cover the top drip marketing tools to help you get started with your own campaigns. The post How to Run an Email Drip Campaign (Plus Top Tools to Do It) appeared first on Themeisle Blog.

IT 52
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12 “Secrets” to Writing High Quality Content for Your Blog

Neal Schaffer

Keeping a blog is more than just telling the world what you like. By posting useful information online, you attract many readers who become your customers in the modern digital age. When you gain a considerable community of followers on your blog, you can earn money from promoting your own products or publishing partners’ content […] 12 “Secrets” to Writing High Quality Content for Your Blog appeared first on NealSchaffer.

Writing 52
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Beg the Question

Grammar Underground

Is it wrong to say "It begs the question" when you mean to say "It raises the question"? Not exactly, but you may want to avoid it anyway. Here's why. The post Beg the Question first appeared on Grammar Underground with June Casagrande.

IT 40
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How Inspiring Your Readers Drives them to Search for Information (and Interact)

ProBlogger

The post How Inspiring Your Readers Drives them to Search for Information (and Interact) appeared first on ProBlogger. Photo by Zden?k Machá?ek on Unsplash. One of my mantras that I’ve shared many times when speaking, and here in posts on ProBlogger, is to build blogs that: Inspire. Inform. Interact. My experience is that a blog can really come alive when you not only provide readers with information, but also give them inspiration and a place to interact with one another.

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How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

Neil Patel

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. While GA has been around for some time, many people still don’t use it to its maximum potential. They only scratch the surface.

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Content Syndication: What It Is and What It Is Not [Examples]

Content Marketing Institute

Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples. Continue reading → The post Content Syndication: What It Is and What It Is Not [Examples] appeared first on Content Marketing Institute.

IT 115
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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'In regards to'?

Grammar Underground

If you’re ever tempted to write “in regards to,” don’t. Ditto that for “with regards to.” It’s too risky. Readers may think less of you if you do. True, you can’t police everything you write to appease sticklers. After all, they can find fault with almost any arrangement of words. But “in regards to” and “with regards to” are more dangerous than most snob-bait phrases because they don’t seem to have any defenders.

Writing 40
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How Inspiring Your Readers Drives them to Search for Information (and Interact)

ProBlogger

The post How Inspiring Your Readers Drives them to Search for Information (and Interact) appeared first on ProBlogger. Photo by Zden?k Machá?ek on Unsplash. One of my mantras that I’ve shared many times when speaking, and here in posts on ProBlogger, is to build blogs that: Inspire. Inform. Interact. My experience is that a blog can really come alive when you not only provide readers with information, but also give them inspiration and a place to interact with one another.

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How to Write Headlines: a Step-by-Step Guide

Neil Patel

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. In this article, I’m going to share a step-by-step process to get you producing consistently great headlines. Why Should You Care About Headlines?

Writing 145
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How Inspiring Your Readers Drives them to Search for Information (and Interact)

ProBlogger

The post How Inspiring Your Readers Drives them to Search for Information (and Interact) appeared first on ProBlogger. Photo by Zden?k Machá?ek on Unsplash. One of my mantras that I’ve shared many times when speaking, and here in posts on ProBlogger, is to build blogs that: Inspire. Inform. Interact. My experience is that a blog can really come alive when you not only provide readers with information, but also give them inspiration and a place to interact with one another.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes

Neil Patel

We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. It can be frustrating to pour hours of work and money into content, only to watch the next Evil Kermit or Sponge Bob meme pull more traffic. Is there a way to learn from the memes without pandering? As it happens, a cottage industry is popping up.

Marketing 145