Sat.Aug 10, 2019 - Fri.Aug 16, 2019

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How to Generate More Traffic with Google’s New Features

Neil Patel

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

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Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

Content Marketing Institute

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes appeared first on Content Marketing Institute.

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How to Get a Customer to Edit Their Negative Review

Moz

Posted by MiriamEllis “When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer. Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss.

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How to Create an Infographic With Canva: No Design Skills Needed

ThemeIsle

Infographics are an easy, attractive way to transform your ideas into amazing visual content sources. These illustrations not only make your pages media-rich, but also go a long way toward reducing bounce rate, which could ultimately boost your Google ranking. This post will show you how to create an infographic without requiring any special design.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos

Neil Patel

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios.

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7 Things Successful Marketers Do With Original Research

Content Marketing Institute

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project. Continue reading → The post 7 Things Successful Marketers Do With Original Research appeared first on Content Marketing Institute.

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How to Make a Full-Time Income From Your Blog

ProBlogger

The post How to Make a Full-Time Income From Your Blog appeared first on ProBlogger. This post is based on episode 48 of the ProBlogger podcast. While there are no guarantees, earning a full-time income from your blog can be a realistic goal provided you’re willing to: get specific about your money goals. be patient and consistent. break the work down into achievable chunks.

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How to Make Your Brand’s Podcast Soar to Top of the Charts

Content Marketing Institute

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field? Continue reading → The post How to Make Your Brand’s Podcast Soar to Top of the Charts appeared first on Content Marketing Institute.

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How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)

Content Marketing Institute

“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope for the future. Continue reading → The post How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist) appeared first on Content Marketing Institute.

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The Weekly Wrap: Data Makes Content Marketing Better

Content Marketing Institute

In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use. Continue reading → The post The Weekly Wrap: Data Makes Content Marketing Better appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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5 Common Objections to SEO (& How to Respond) - Whiteboard Friday

Moz

Posted by KameronJenkins How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn. In today's Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses.

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"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Moz

Posted by KristinTynski In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that provides little or no value.”.