Positive Writer
JUNE 1, 2021
Have you ever thought you may quit writing? Most writers have at one point or another, usually when facing some sort of difficulty. Maybe you’re struggling with writer’s block, you’re… The post 4 Questions to Ask When You’re Thinking of Quitting Writing first appeared on Positive Writer.
Neil Patel
MAY 31, 2021
I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I dive in, let me give you a little bit of context. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow.
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Content Marketing Institute
JUNE 1, 2021
While no magic bullet exists to rise to the top of Google rankings, you can always work harder to improve your content’s position. Here’s a refresher so you can move forward today. Continue reading → The post This SEO Refresher Can Make Your Content More Attractive to Google appeared first on Content Marketing Institute.
David Meerman Scott
JUNE 1, 2021
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Moz
JUNE 2, 2021
Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time?
Neil Patel
JUNE 1, 2021
If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ThemeIsle
MAY 31, 2021
Search engine optimization (SEO) is essential for attracting the traffic that your website content deserves. However, the tools you use to build your site can work against you. That’s why it’s important to choose the best website builder for SEO. The post Best Website Builder for SEO: 5 Top Options Compared appeared first on Themeisle Blog.
Moz
JUNE 4, 2021
We're thrilled to announce our acquisition by iContact Marketing Corp! Check out Sarah and Michael's chat discussing the details, and please celebrate with us as we chart the future of Moz together.
Neil Patel
JUNE 4, 2021
Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Here’s what those features are, why they matter, and a few examples of them in action. What Is TikTok Stitch?
Content Marketing Institute
JUNE 2, 2021
The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated. Continue reading → The post Content Management and Strategy: The Big Wave Is Here [New Research] appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Ann Handley
JUNE 3, 2021
Image Cred: Powell’s Books. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. From time to time I answer reader questions. This is one of those times. <Hoists mailbag onto table. Rummages around. Pulls out reader letter.> *.
Moz
JUNE 4, 2021
Fixing broken links has long stood as an SEO best practice. But if you've run into situations where you've fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of seeing the benefits.
Neil Patel
JUNE 2, 2021
Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.
Content Marketing Institute
JUNE 4, 2021
This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world. Continue reading → The post 20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories) appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ThemeIsle
JUNE 2, 2021
Google Core Web Vitals are the latest tool to help Google analyze your website. Google will still be using things like speed, content quality, and mobile-friendliness to rank websites. The post Google Core Web Vitals in WordPress: How to Optimize Your Site appeared first on Themeisle Blog.
Moz
MAY 31, 2021
The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy.
Neil Patel
JUNE 2, 2021
A web presence is essential for getting found online, especially these days. According to Statista.com, nearly a third of consumers in the United States look online for a local business every day. It’s simple: websites are essential for attracting new customers. A website proves invaluable in other ways, too, like showcasing your products and increasing leads.
Neal Schaffer
JUNE 1, 2021
Whether you’re just starting a blog or have gotten stuck in a rut recently, finding ideas is important. Nobody wants to read content that’s too much like all the other bloggers in your topic. Fortunately, if you know what to blog about then it’s much easier to differentiate your blog. Before you know it, your blog can become a “go to” destination. Find Your Niche as a Blogger If you started a blog already but don’t have a niche, you need one fast.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Grammar Underground
MAY 31, 2021
"Whom are you talking to" sound too formal? Good news: the rules on when to use "whom" are even more flexible when it's the first word in the sentence. "Who" vs "whom" at the beginning of s sentence. The post Who vs. Whom at the Beginning of a Sentence first appeared on Grammar Underground with June Casagrande.
Animalz
JUNE 1, 2021
The largest fish ever caught by rod and reel was a 2,664-pound great white shark. That’s over a ton of prehistoric saw-toothed terror, dangling from one end of an impossibly thin braided wire. At the other end was Alfred Dean, a hobbyist angler and professional fruit grower from Southern Australia. Aside from a few modifications to Alf’s get-up — like a “fighting chair” and bait made from slabs of porpoise meat — an amateur angler would recognize the equipment he used: steel hook, weighted sinke
Neil Patel
JUNE 3, 2021
You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Let’s find out if you should try this strategy yourself.
Copyhackers
JUNE 1, 2021
“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out , quite a lot. The table helped shape the winning offer – which included more than just the condo. And the table provided critical insight into the condo buyers’ mindset.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Grammar Underground
MAY 31, 2021
A lot of people get tripped up on suffixes, unsure whether to hyphenate them or whether it’s okay to slap them right on the ends words, thereby forming conglomerations that send spellchecker into panic mode: words like “neighborhoodwide,” “instrumentborne,” and “dismissable.”. The alternatives don’t look much better: neighborhood-wide, instrument-borne, dismiss-able. neighborhood wide, instrument borne, dismiss able.
Income Diary
JUNE 2, 2021
When you become an entrepreneur it is about much more than just starting a business. It’s a mindset, a lifestyle, and the right kind of person will make it all happen, even if they aren’t wildly successful at first. Perhaps that is you? Here’s how to become an entrepreneur — and start your own business — like a pro. How To Become An Entrepreneur – What You Need To Know.
Neil Patel
JUNE 3, 2021
If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Why do you need to know this? Because products in different stages demand different strategies, be that for physical products or for services.
Neil Patel
JUNE 2, 2021
Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand. Still, you can’t just blindly follow those trends. Popular platforms become saturated with dozens of competitors, and standing out becomes nearly impossible.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Neil Patel
JUNE 1, 2021
Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one. That’s why if you run an e-commerce store, you should make it easy for your customers to select one of your products as a gift.
Neil Patel
JUNE 1, 2021
Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets ignored or flat-out denied because they aren’t high priority.
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