Enchanting Marketing
FEBRUARY 14, 2023
I bet you know someone. Someone who rambles on so much you can’t follow their story. Worse, you lose the will to listen. Of course, you are a different communicator. You focus on your listener or reader. You try to be clear and concise. But could it be that a dash of wordiness sneaks into your writing? It’s easily done. Shall I explain? Let me tell you a quick story first … It was 2011.
Elna Cain
FEBRUARY 12, 2023
Look – What’s the fastest way to build your freelance writing business when people are losing their jobs everywhere you look? The tech and media industries are laying off thousands of workers. All over Twitter, I’m seeing posts from writers sharing about the latest layoffs. In the past few weeks, Google’s parent company, Alphabet, laid off 12,000 workers, representing 12% of its workforce.
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Nick Ursborne
FEBRUARY 16, 2023
As freelancers we all need to invest in our futures by learning. This means subscribing to some newsletters, listening to podcasts, buying relevant business books, and sometimes investing more heavily in online courses, products or programs. But before you take the leap and invest a few hundred or thousand dollars in that next program, think carefully about what you are doing, and why.
Melanie Saxton
FEBRUARY 16, 2023
RESERVE YOUR SPACE WITH AN EDITING RETAINER! —> Contact me today <— and we’ll place you on my editorial calendar. An Editing Retainer Ensures You’ll Receive the Time and Attention You Deserve — When You Need It! If this is your year to start your manuscript, finish your novel, invest in editing, or get serious about marketing, then reserve your spot!
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
FEBRUARY 11, 2023
It’s so funny how many people are concerned about ChatGPT and Bard. Not necessarily from a content creation standpoint but more so how it is going to kill search. When Google announced Bard, their stock fell 7%. It cost them more than 100 billion dollars… that’s a lot of money. Why such a big drop in their stock price ? Google’s ad showed an incorrect description of the telescope used to take the first pictures of a planet outside our solar system, for example.
Smart Blogger
FEBRUARY 14, 2023
The best work from home jobs today provide well-paying and legitimate work options for remote employees. It’s frustrating to waste time in traffic. Plus, daycare costs cut into your paycheck. Fortunately, as shown during the COVID lockdowns, we have the technology to work as digital nomads. And while some companies demand that employees return to the office, other companies embrace the benefits of remote work.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Melanie Saxton
FEBRUARY 16, 2023
When it’s time to hire a blogger, what better candidate is there than an award-winning journalist and book editor? That’s me! I absolutely love the wordsmithing and technical aspects of blogging. It’s a specialty type of content creation. Writing effective blog posts is a blend of art and science and comes with a dual audience: humans and bots.
Jane Friedman
FEBRUARY 14, 2023
Photo by Sora Shimazaki Is it querying? No. Networking? No. Marketing? No. Of course such skills are terrific assets, but if I could wave a magic wand, I’d grant all writers the skill of negotiation. By and large, writers don’t even consider trying to negotiate; they just accept the terms/contract/pay that is initially offered. This is partly a quirk of an industry where writers regularly get stepped on and asked to work for free in exchange for exposure.
Contently
FEBRUARY 14, 2023
Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.
Animalz
FEBRUARY 13, 2023
Content marketing never ends. As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. And the problem with being on an infinite treadmill is that, at some point, you’re going to get so tired that you will fall off.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Melanie Saxton
FEBRUARY 16, 2023
It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. That’s the whole point — helping business owners, nonprofits, and authors reach their full messaging potential! Learn more about my copywriting services HERE.
Smart Blogger
FEBRUARY 16, 2023
As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Plus, time and resources are a serious concern for you. Right? Well, no worries. We’ve got you. Using these digital statistics you can identify the best channels and tactics for your strategy.
CopyBlogger
FEBRUARY 16, 2023
If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger.
Content Marketing Institute
FEBRUARY 16, 2023
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Melanie Saxton
FEBRUARY 15, 2023
Melanie Saxton Media — Melanie is an author, book editor, ghostwriter, journalist, web copy/SEO strategist, and WordPress SEO blogger for clients in all industries. It’s so nice to own my standalone name — Melanie Saxton — in a domain once again! The backstory is that I’ve always owned Melanie Saxton Media ( melaniesaxtonmedia.com ), and I also purchased melaniesaxton.com.
Jane Friedman
FEBRUARY 16, 2023
Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. Learn more. While book sales were down in 2022 compared to 2021, they’d be down much further if it weren’t for TikTok. In fact, the growing sales of adult fiction since 2020 can be credited partly to TikTok’s influence as well as to Colleen Hoover, who is active there.
AWAI
FEBRUARY 17, 2023
AI can be a very helpful, high-level writing assistant. Here is a deeper dive into how writers can use AI effectively, along with real examples. For content and copywriters, AI tools can handle several key tasks, banish writer’s block, and save a lot of time and effort.
Content Marketing Institute
FEBRUARY 14, 2023
Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neal Schaffer
FEBRUARY 16, 2023
Websites are all about giving information to visitors. But it’s crucial to create two-way communication. And contact forms are one of those few instruments for making it possible. Contact forms can boost user engagement if designed right. They are also helpful for building a smooth and effective workflow of tracking and processing inquiries from clients.
Quick Sprout
FEBRUARY 15, 2023
Our recommendation for most users is WooCommerce , as it’s a versatile and powerful solution for building and managing an ecommerce store. Get started with a 30-day free trial. The best WordPress ecommerce plugins make starting and managing an online store a lot easier, but not every option out there is worth your time. The Quick Sprout research team spent three weeks analyzing top ecommerce plugins for WordPress websites and found feature-packed and high value-for-money tools that simplif
Neil Patel
FEBRUARY 17, 2023
Want to increase your conversion rate? Look no further than the colors you’re using on your website. I’ve noticed myself that colors and marketing can make a huge difference in the effectiveness of your site, and research backs that up. With a few simple color tweaks, you can dramatically boost clicks, subscriptions, registrations, and purchases. All it takes is a little understanding of the colors you want to use and what will work best.
Content Marketing Institute
FEBRUARY 15, 2023
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Grammarly
FEBRUARY 17, 2023
Many people use the words who and that interchangeably, but it’s important to know the difference between them. In short, who is used to refer to people, while that is used for inanimate objects, organizations, and types of people. Still confused? Don’t worry; we’ll go over when to use who versus that so you’ll know which relative pronoun to use in your writing.
AWAI
FEBRUARY 17, 2023
Barefoot Writer magazine walks you through top answers to the biggest questions in starting a paid writer’s life — and shows you pathways to a lucrative writing career. Today is the last chance to join for just $11.
Freelance Union
FEBRUARY 16, 2023
It feels like every week, there’s new groundbreaking tech that’s shifting the playing field for freelancers across the globe. For instance, we recently saw an explosion of popularity with OpenAI’s ChatGPT as it makes waves across the internet, redefining how we generate ideas for content. But that’s just one example of the many trends that are currently shaping the independently-driven freelancing community.
ContentWriters
FEBRUARY 15, 2023
Two and a half hours— that’s the amount of time the average person spends on social media every day. That may sound like a potentially frightening statistic to parents or even to social media users, who may be looking at their app activity stats as they read this. However, for marketers, it’s music to our ears. The volume of time that users are consuming social media content marks an excellent opportunity for businesses to connect with their current and prospective customers.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Grammarly
FEBRUARY 14, 2023
Celebrating Valentine’s Day can be fun and joyful—a reason to let the person or people in your life know that you care about them. But there are times when it can also feel like a generic way to express your feelings. So, even if you’re not into the occasion or aren’t partnered, there are still lots of ways to express your very genuine love and feelings of affection for the special people in your life.
AWAI
FEBRUARY 16, 2023
AI has opened a world of possibilities when it comes to writing. In this overview of how you can leverage AI in your writing career, you’ll discover six ways you can use AI tools. AI can be the ultimate writer’s assistant and offer a huge productivity hack once you know how to use it effectively.
Smart Blogger
FEBRUARY 13, 2023
With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool. Whether or not you’re familiar with video marketing, this ultimate guide will tell you everything you need to know to get started and drive business.
Ahrefs
FEBRUARY 15, 2023
There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of roadmaps. As a senior SEO strategist at Kaizen, I oversee the SEO strategy for all clients.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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