Content Marketing Institute
FEBRUARY 2, 2023
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.
Freelance Union
JANUARY 31, 2023
The IRS begins accepting tax returns soon, which means if you want to expedite any potential deductions so you can get your return sooner rather than later and reduce your tax burden as much as possible you should consider completing your tax return and consider these deductions: 1. Business travel expenses. If you travel for work to attend conferences or see clients related to your business, you are generally eligible to subtract any ordinary and necessary expenses you incurred such as transpor
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AWAI
FEBRUARY 1, 2023
Do you want to LAUNCH your writing career in just 5 days? Then check out our February Launch Party!
Nick Ursborne
FEBRUARY 3, 2023
Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. Not so. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Why? Because, as a freelancer, your brand is YOU. You can’t create your business without putting yourself front and center.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Elna Cain
JANUARY 28, 2023
If you are one of the 63% of Americans living paycheck to paycheck, then budgeting is a must. Fortunately, adding a side hustle like freelance writing, can help you live more freely (travel around the world) and sustainably. One of the best reasons I love about being a freelance writer is you can make up your own salary and rates. But in the beginning, when you’re learning the ropes, getting consistent (high-quality, paying) writing jobs can be a little more difficult to come by.
Melanie Saxton
FEBRUARY 1, 2023
One of my favorite books and children’s authors, Miriam Young. It’s Children’s Authors and Illustrators Week during this first, exciting week of February! Many public libraries are celebrating and/or hosting this event, from the Jacksonville Public Library in Florida to the Rogers Public Library in Arkansas to the Sloan Public Library in Iowa.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
FEBRUARY 3, 2023
Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I bet you don’t remember what it was like before.
Neal Schaffer
JANUARY 31, 2023
You hear a lot of talk about SEO, but looking at the stats, one could say that WordPress SEO is extremely important as well. Let’s begin with WordPress’ popularity. Do you know that WordPress powers 43% of all websites? That means that WordPress manages more than one-third of the Internet! Because of these statistics, many choose WordPress as their website’s CMS.
Melanie Saxton
FEBRUARY 1, 2023
As a children’s book editor, it’s always a thrill when the American Library Association rolls out its yearly honors. Last month (January 2023), the American Library Association Announced the 2023 Newbery, Caldecott, and Printz Award Winners, and more! Freewater by Amina Luqman-Dawson (published by Little, Brown Books for Young Readers) is the w inner of the John Newbery Medal and also the winner of the Coretta Scott King Author Award.
CopyBlogger
FEBRUARY 2, 2023
If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
JANUARY 31, 2023
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
Quick Sprout
FEBRUARY 3, 2023
For better or worse, it’s safe to say that virtual meetings have a special place in all of our hearts. Think about it: Where would we all end up if we never had to ask, “can you hear me okay?” again? Virtual meetings increase employees’ productivity, boost efficiency, and bring new meaning to collaboration. And virtual call software tools like Zoom and Microsoft Teams have empowered companies to do business on a global scale.
Melanie Saxton
FEBRUARY 1, 2023
As a storytelling editor, it’s fun to share holidays that uplift the literary community. National Storytelling Week is one of those yearly festivities, spanning from January 30 to February 5, 2023, and is celebrated around the globe and especially across the pond (perhaps more so than in America). This event celebrates storytellers and the storytelling cultures and practices.
Jane Friedman
FEBRUARY 1, 2023
Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Chase ( @KarenAChase ). Certain words and phrases are bandied about all the time in publishing, but they don’t always make sense. One of the biggest is author platform. You may have attended enough writing seminars and conferences to recognize that even people in publishing aren’t consistently using the term.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Copyhackers
JANUARY 30, 2023
Preference testing isn't just for testing copy. You can also use it to test book cover designs. Here's how we used UsabilityHub to test cover designs. AND launch The Copyhackers Classics Series (cover reveals included). The post Take the guesswork out of book cover design with user testing (a Copyhackers case study) appeared first on Copywriting for startups and marketers.
Quick Sprout
FEBRUARY 1, 2023
Want to get started with WiFi faxing immediately? RingCentral is the best online fax service for most businesses. Click here to start a 30-day free trial of RingCentral now. Many believe faxing to be outdated and obsolete. And although the fax machine now has its place in technological nostalgia, the need to send documents securely over the internet remains.
Melanie Saxton
FEBRUARY 1, 2023
Writer Melanie Saxton — author, book editor , ghostwriter , journalist , and web copy/SEO strategist. Since I’m known as writer Melanie Saxton, it’s so nice to own my unique, standalone name in a domain once again! The backstory is that instead of renewing melaniesaxton.com , I inadvertently let the domain name slip through the cracks a while back.
Grammarly
JANUARY 30, 2023
A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. Here, we’ll cover what a white paper is, its purpose, the different types, and examples.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Jane Friedman
JANUARY 31, 2023
Photo by DS stories Today’s guest post is by Ariel Curry and Liz Morrow of the Hungry Authors podcast. Imagine you’re starting out on a road trip. First, you have to know where you’re going; then, you need a map to help you get there. It’s the same with books. So often, aspiring authors start off on a “road trip” without a clear sense of where they’re going, let alone how to get there—and so they end up lost.
Quick Sprout
FEBRUARY 1, 2023
WebiMax is the best online reputation management company to remove Yelp reviews, helping you maintain a positive public image. Get your free proposal to get started today. As a business owner, online reviews make or break your business, as many customers take them as the gospel. Negative reviews are detrimental to your business’s survival, especially when they appear on a popular platform like Yelp.
Content Marketing Institute
JANUARY 30, 2023
What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience.
AWAI
JANUARY 31, 2023
For new and aspiring writers — How to Choose Your Writing Niche. Discover how this program will help you make one of your first key decisions as a writer “What you’ll write about” and set you up for success from the start.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Ahrefs
JANUARY 30, 2023
If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues. Indexability is a webpage’s ability to be indexed by search engines.
Verblio
FEBRUARY 2, 2023
I’m going to walk through everything we know about whether AI content can and should be used for SEO, plus the upsides, downsides, and risks associated with doing so. Prepare for extreme whiplash. Quick (important) note to be clear on exactly what I’m talking about: SEOs and content marketers have been using AI-powered tools for SEO research for years (think Surfer, Clearscope, MarketMuse, et al).
ProWritingAid
JANUARY 31, 2023
Want to write a book but don't know how to start? These 9 practical steps will help you find your creative voice. Learn all you need to know on how to start writing a book in this article.
AWAI
JANUARY 28, 2023
Learn how to land clients quickly and generate double fees for yourself. (You get paid once to create the site content audit, and then once again to write the content your client needs.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Smart Blogger
FEBRUARY 2, 2023
Searching for medical writing jobs on Google can feel like a roller coaster. The idea of earning decent money as a medical writer is exhilarating, but the job requirements can make your heart drop. Every job requires at least a bachelor’s degree in life sciences — and some require a doctorate. Also, even “beginner” jobs require work experience. How can you get work experience without a job?
Express Writers
JANUARY 31, 2023
Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game. They want you to remember their product if or when you see it on supermarket shelves. In contrast, direct-response copywriting focuses on the immediate moment. This is copy that’s about inspiring the buyer to take action as soon as they’re finished reading.
Freelance Union
JANUARY 30, 2023
One of the first decisions taxpayers must make when completing a tax return is whether to take the standard deduction or itemize their deductions. There are several factors that can influence a taxpayer's choice, including changes to their tax situation, any changes to the standard deduction amount and recent tax law changes. Generally, most taxpayers use the option that gives them the lowest overall tax.
AWAI
JANUARY 29, 2023
Site content audits are such an easy “sell” to prospective clients. You’ll find they almost always say “yes!” and are happy to pay your fee. With site content audits, you can grow your reputation and your business VERY quickly.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
Expert insights. Personalized for you.
132 
Let's personalize your content