Sat.Feb 09, 2019 - Fri.Feb 15, 2019

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How to Make Your Writing More Powerful

Content Marketing Institute

Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises. Continue reading → The post How to Make Your Writing More Powerful appeared first on Content Marketing Institute.

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How to Build Backlinks in Less Than 1 Hour

Neil Patel

I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… you just go and write it. It may not be great content, but nothing is stopping you starting, learning, and improving.

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The Basics of Building an Intent-based Keyword List

Moz

Posted by TheMozTeam This post was originally published on the STAT blog. This week, we're taking a deep dive into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects.

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Five Ways to Quadruple Your Blog’s Income

ProBlogger

The post Five Ways to Quadruple Your Blog’s Income appeared first on ProBlogger. Let’s say you’ve already monetized your blog – at least to some degree. But while you’re bringing in some revenue each month, it’s not as much as you’d like. Perhaps you want to be quit your day job, or take your business to the next level. So how can you start earning more?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Here’s What We Learned From 50 of the Most Popular Blogs

Content Marketing Institute

Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans. Continue reading → The post Here’s What We Learned From 50 of the Most Popular Blogs appeared first on Content Marketing Institute.

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What You Need to Know About Native Advertising

Content Marketing Institute

Your prospects are online all day, consuming a lot of media. But how do you reach them with your media and your message? Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading → The post What You Need to Know About Native Advertising appeared first on Content Marketing Institute.

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Do Agencies Practice the Content Marketing They Preach? [New Research]

Content Marketing Institute

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Do Agencies Practice the Content Marketing They Preach? [New Research] appeared first on Content Marketing Institute.

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search.

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A guide to setting up your very own search intent projects

Moz

Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT.

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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Moz

Posted by KameronJenkins When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Moz

Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi.

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Do Businesses Really Use Google My Business Posts? A Case Study

Moz

Posted by Ben_Fisher Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines , your Google My Business profile can help give your company FREE exposure on Google’s search engine.

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How to Identify and Tackle Keyword Cannibalisation in 2019

Moz

Posted by SamuelMangialavori If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “ cannibalisation ” does not sound very suitable for digital marketing, this core concept has been around for a long time.