Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative.

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ThemeIsle

OCTOBER 19, 2017

Most bloggers focus entirely on forging ahead, pouring several hours into new content each week. They do a major marketing blast for each article when it comes out, then promptly forget it exists. They certainly don’t think about how to revive old blog content with new marketing campaigns. Does this sound familiar? If so, it’s. The post How to Revive Old Blog Content and Give It New Life appeared first on Themeisle Blog.

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ProBlogger

OCTOBER 19, 2017

This post is by ProBlogger expert Ellen Jackson of Potential Psychology. Have you ever uttered the phrase, ‘One day I’ll…’? Of course you have. We all have. One day I’ll schedule my social media. One day I’ll improve my web site. One day I’ll organise my images (a personal favourite). One day I’ll start a podcast… Next we say, ‘When…’. When I have more time.

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Content Marketing Institute

OCTOBER 16, 2017

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business.

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Brand Awareness Social Media Sales Construction 100

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

OCTOBER 19, 2017

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these teams working together. When I do, as happened at the Intelligent Content Conference, my technical writer’s heart goes pitter-pat.

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Content Marketing Institute

OCTOBER 17, 2017

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Not a simple problem. Why? Is there really that much competition for top talent ? Yes. In a survey from The Creative Group, creative and marketing professionals with hiring authority named “content creation and content marketing” as one of the top three

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Content Marketing Recruitment Marketing Content Creation 68

Content Marketing Institute

OCTOBER 18, 2017

Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List. 20 Ridiculously Easy Ways to Get More Email Subscribers. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. Of course you have, and I understand why: For us content marketers, eyeballs are everything.

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Entertainment Education Audience Sales 109

Content Marketing Institute

OCTOBER 14, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders spurts of success. In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting.

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ProBlogger

OCTOBER 16, 2017

Ways You Can Simplify Your Business and Increase Your Blogging Profitability. Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons I think apply to many aspects of blogging and online business. It’s all about simplifying what you do while making more profit. I’m heading to Dallas for our Success Incubator event and to speak at FinCon in a few days time.

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Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. Knowing images are crucial to the success of the post, I focus on the matter even more.

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Blog Post Post Content Blog 111

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration