Neil Patel

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.

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Content Marketing Institute

FEBRUARY 3, 2020

Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.

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Jeff Goins

FEBRUARY 3, 2020

"Why do we need art?" In a world that seems to more and more focused on "work works," is there still a place for beauty? Do artists matter anymore? I think they do.

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Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyo

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Neal Schaffer

FEBRUARY 7, 2020

Before I answer the question of how to start a blog, let me remind you of why you should be starting a blog. You have gained a lot of useful experience that you want to share with other users. Naturally, the ultimate goal is to attract new customers and increase sales. How to achieve this? — Create a blog. How to start a blog? — Read this article. Unlike social networks where your content lives only for several days, articles have attracted new readers for years.

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Content Marketing Institute

FEBRUARY 6, 2020

Here’s the truth. Brand awareness ­– everybody’s favorite­ content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading → The post 4 Content Marketing Goals That Really Matter to the Business appeared first on Content Marketing Institute.

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Moz

FEBRUARY 6, 2020

Posted by Cyrus-Shepard A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab!

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Content Marketing Institute

FEBRUARY 5, 2020

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] appeared first on Content Marketing Institute.

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Content Marketing Institute

FEBRUARY 4, 2020

Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading → The post Don’t Forget These 7 Tips to Get More Search Traffic appeared first on Content Marketing Institute.

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Moz

FEBRUARY 4, 2020

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4).

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Content Marketing Institute

FEBRUARY 7, 2020

This week Robert Rose ruminates on overthinking and content marketing in brand activism. He talks with the person of the week about gut instinct and shares an article to help fix inefficiencies to have a worry-free content pipeline. Continue reading → The post Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap] appeared first on Content Marketing Institute.

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