Neil Patel

JULY 7, 2020

SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need? What other options do you have? Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings i

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SEO Keywords Landing Page Content Creation 145

Content Marketing Institute

JULY 9, 2020

When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading → The post 15 Mistakes You May Be Making in Your Content Development appeared first on Content Marketing Institute.

Content Creation 145

Content Creation Content Promotion Content Marketing 145

Moz

JULY 9, 2020

Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.

SEO 68

SEO Agency Persuasion IT 68

ThemeIsle

JULY 9, 2020

Whether you’re running an ecommerce store, a blog, or anything in between, newsletters can be an excellent way to drive conversions. We'll show you how to create an email newsletter in four simple steps. The post How to Create an Email Newsletter That Converts (2023 Guide) appeared first on Themeisle Blog.

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Blog Blogging Post SEO 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

JULY 6, 2020

So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page.

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Landing Page Utilities Copy Audience 145

Content Marketing Institute

JULY 6, 2020

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading → The post How to Create a Content Marketing Playbook appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Management 139

ProBlogger

JULY 9, 2020

The post 7 Areas to Focus on During Your Mid-Year Blog Review appeared first on ProBlogger. This post is based on episode 131 of the ProBlogger podcast. A lot of bloggers do an end-of-year-review, where they analyze how everything went in the previous year and set goals for the new one. But when you set such long-term goals, it’s worth checking in occasionally to see how you’re doing and make sure you’re still on track.

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Blog Blogging Editorial Advertising 46

Content Marketing Institute

JULY 7, 2020

Clickbait has a well-deserved bad rap. Yet, attracting an audience and getting it to click to a web page is a goal for many content marketers. Can you create clickbait that gets a good rap? Let’s discuss. Continue reading → The post Can Clickbait Be Used for Good? appeared first on Content Marketing Institute.

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Content Marketing Audience Marketing Content 136

Content Marketing Institute

JULY 8, 2020

No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones. Continue reading → The post Tools to Help Your Content Marketing Team Be Successful appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Writer 133

Content Marketing Institute

JULY 10, 2020

This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News. Continue reading → The post The Bad News (and the Good) About 2020 [The Weekly Wrap] appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 107

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Moz

JULY 9, 2020

Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.

SEO 68

SEO Agency Persuasion IT 68

Moz

JULY 6, 2020

Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices that will help you get ready to take on any online event you choose to attend this year.

Food 67

Food Social Media SEO Creativity 67

Moz

JULY 6, 2020

Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year.

Food 67

Food Social Media SEO Creativity 67

Moz

JULY 6, 2020

Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year.

Food 66

Food Social Media SEO Creativity 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing