Jeff Goins

SEPTEMBER 18, 2019

The best marketing you can do for your work is not to build an empire, but to find a few friends who care. We all want to reach the masses and see our work get into the mainstream. We want to have an “impact.” But the only way to reach the many is to first reach the few. This is all marketing is: Finding a handful of misfits who appreciate your work before anyone else does, then giving those people the tools to help spread the message.

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Marketing 100

Neil Patel

SEPTEMBER 17, 2019

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post.

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Content Marketing Institute

SEPTEMBER 19, 2019

SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year? Continue reading → The post Why You Should Do This Helpful SEO Audit Once a Year appeared first on Content Marketing Institute.

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Moz

SEPTEMBER 15, 2019

Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion: “Don’t ask for links!”.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

SEPTEMBER 19, 2019

The post Six First Income Streams Recommended for Bloggers appeared first on ProBlogger. This post is based on episode 198 of the ProBlogger podcast. If you’ve been blogging for a while but haven’t started monetizing your blog, you might be wondering what income stream you should add first. This can be a sticking point, whether you’re a new blogger or have been blogging for a while.

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Content Marketing Institute

SEPTEMBER 17, 2019

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading → The post Creative + Logic = Most Helpful Content Experiences appeared first on Content Marketing Institute.

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Content Marketing Institute

SEPTEMBER 18, 2019

Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes? Continue reading → The post Failure Is Always an Option (and an Opportunity) appeared first on Content Marketing Institute.

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Content Marketing Institute

SEPTEMBER 20, 2019

This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage. Continue reading → The post The Weekly Wrap: All About How to Win at Presenting appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 79

Moz

SEPTEMBER 16, 2019

Posted by James_McNulty Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed ) as one of the signals used by its algorithm to rank pages , it's important to have that insight down to the page level.

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Moz

SEPTEMBER 19, 2019

Posted by HeatherPhysioc Spending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your clients in this week's Whiteboard Friday presented by Heather Physioc.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration