Jeff Goins
FEBRUARY 3, 2019
Do you remember when you started it, this thing you now call your craft? Do you remember when you did it because you loved it, because you couldn’t stop doing it? I don’t. But I’d like to remember. I’d love to go back to being an amateur if I still can.
Neil Patel
FEBRUARY 5, 2019
Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there.
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Content Marketing Institute
FEBRUARY 8, 2019
One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills. Continue reading → The post 6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019 appeared first on Content Marketing Institute.
Moz
FEBRUARY 4, 2019
Posted by rjonesx. Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority broug
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
FEBRUARY 7, 2019
The post International Start a Blog Day Class of 2019 appeared first on ProBlogger. I was wrong. I thought I was too late to start blogging in 2002. I thought I had missed the boat. But I started a blog anyway. I loved expressing myself and making connections with people around the world who had similar interests to me. I also loved seeing my blog grow and the community that built around my blog.
Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
FEBRUARY 7, 2019
Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy.
Content Marketing Institute
FEBRUARY 6, 2019
If you want to succeed, it never hurts to dream big. Ask any entrepreneur what their goals are, and their responses likely boil down to one thing: Growing bigger. They want to make a name for their business, increase marketplace visibility, close more sales, earn more revenue, expand the teams to do the work, and secure a spot in the annals of industry success.
Content Marketing Institute
FEBRUARY 4, 2019
? ? Strap in tight. 2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Google already promotes no-click search results, often providing answers without the need to click for more details. The no-click (also known as zero click) searches will remain a factor for marketers.
Moz
FEBRUARY 4, 2019
Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of that size in a such a short period of time required hands-on training and a clear communication of goals and expectations within the role — but what metrics are indicative of success in digi
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
FEBRUARY 5, 2019
Posted by TheMozTeam Google let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets , and now we’re taking you for a ride on the carousel snippet. We’ll explore how it behaves in the wild and which of its snippets you can win.
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