Sat.Nov 17, 2018 - Fri.Nov 23, 2018

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213: The How of Happiness with Alli Worthington

Jeff Goins

Do you ever think about how you can be happier? Someone who knows is here to tell us! Our guest today, Alli Worthington, is sharing her knowledge on the how of happiness.

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Want More Creative Content Ideas? Break These 6 ‘Rules’

Content Marketing Institute

? ? “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.”.

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Announcing the 2018 Local Search Ranking Factors Survey

Moz

Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.

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Why Bloggers Should Pay Attention to Black Friday and Cyber Monday

ProBlogger

The post Why Bloggers Should Pay Attention to Black Friday and Cyber Monday appeared first on ProBlogger. Did you know that last year’s Cyber Monday was the largest online sales day in history with $6.59 Billion spent?! (source Adobe Analytics ). And from Black Friday (the day after Thanksgiving - the third Thursday of November) through to Christmas, one third of all annual retail sales are made.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What You Need to Do to Build a Loyal YouTube Audience

Content Marketing Institute

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers.

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Non-Gaming Brands Find Value in the Twitch Audience

Content Marketing Institute

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. With the help of streaming media technology and a virtually unlimited ability for consumers to build social communities around the things they love, massively popular video games like Call of Duty and League of Legends have

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14 Inspiring Quotes Content Marketers Are Thankful They Heard

Content Marketing Institute

? ? Happy Thanksgiving to all those in the United States who celebrate! Whether you are spending the day with your friends and loved ones, helping others in your community, or taking a little “me” time to relax and recharge, here’s something to ponder during those tryptophan-induced moments of self-reflection: If today were to be the last day of your content marketing career, would you feel that you left a meaningful mark on your industry – or at least made a positive influence on those who came

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3 Empowering Small Business Tips for Today, 2019, and a Better Future

Moz

Posted by MiriamEllis “American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.

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3 Toy Brands Unexpectedly Spark a Content Marketing Adventure

Content Marketing Institute

? ?. I am a bit of a nerd and I hold to that moniker with pride. From comic books and artwork to action figures and movie memorabilia, my office (and any corner of the house my better half allows me to have) is packed with pieces of pop culture. Speaking of my lovely wife, she accepted her fate when she married this “man-child” 20 years ago, and a bit of a hat tip to her, as she finally has agreed to let me put Star Wars sheets on our bed.