Content Marketing Institute

NOVEMBER 24, 2017

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Do these terms pop up regularly in your reading and your conversations?

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ProBlogger

NOVEMBER 21, 2017

It’s every blogger’s worst nightmare. Your latest post gets shared by a big-name blogger, and you start getting lots of traffic. Hurrah! But then someone sends you an email (or worse, leaves a comment) pointing out a glaring mistake in the first paragraph. Mistakes can knock your reader’s confidence in you. A study in the UK a few years ago suggested that spelling mistakes might be costing businesses millions of dollars.

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Content Marketing Institute

NOVEMBER 20, 2017

“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so logical, natural, convenient, and simple that I hardly noticed it.

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Content Marketing Institute

NOVEMBER 18, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

NOVEMBER 23, 2017

Whether you’re celebrating Thanksgiving or not, for many the frenzied sale activity on the weekend following Thanksgiving - from Black Friday to Cyber Monday - does present a great opportunity to take advantage of some incredible deals on things that will be useful to you and your blog. As bloggers it’s a good time to reflect and take stock of 2017, and also to make plans for 2018.

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Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. This guide reveals this year’s top books for: Content marketing newcomers and holdouts – If you’re a newcomer to content marketing or dealing with holdout

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ProBlogger

NOVEMBER 20, 2017

4 Things to Consider When Choosing a Domain Name for Your Blog. This episode is perfect for anyone who’s preparing and planning their first blog, as well as those thinking about starting a second blog. Today I’m talking about what to consider when naming your blog and choosing a domain name for it. I’ll share four things to consider when choosing a domain name.

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Content Marketing Institute

NOVEMBER 23, 2017

Happy Thanksgiving to all those in the United States who celebrate! I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today. If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while dodging your aunt’s probing questions about your love life and heated family debates on politics (or while letting your food coma runs its course).

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Social Media Media Brand Food 101

Content Marketing Institute

NOVEMBER 21, 2017

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. Writers focus too much on the “blog” part and not enough on the “guest” part, says @AnnGynn.

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