Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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7 Easy Ways to Super Boost Your Newsletter Open Rate

Content Marketing Institute

Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Continue reading → The post 7 Easy Ways to Super Boost Your Newsletter Open Rate appeared first on Content Marketing Institute.

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How to Enable Instagram Shoppable Posts for WooCommerce

ThemeIsle

You’ve most likely seen them mixed between the usual family, travel, and pet pictures on Instagram. It’s the business side of Instagram that allows eCommerce stores to sell products directly through the popular social platform. We’re talking about Instagram shoppable posts. What are Instagram shoppable posts? How do they work? The idea is to capitalize.

Post 52
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Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

Moz

Posted by Dr-Pete They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode that's highly popular to this day. Join Dr. Pete as he explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treate

SEO 50
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The Ultimate Guide To Creating Evergreen Content For Your Blog

ProBlogger

The post The Ultimate Guide To Creating Evergreen Content For Your Blog appeared first on ProBlogger. This post is based on episode 136 of the ProBlogger podcast. Back in 2007 I was asked a question: “If you could only write one type of content on your blogs forever, what would it be?”. My answer then is the same as my answer now: evergreen content.

Content 34
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Make Your Content Marketing Strategy Useful – Do It in Visuals

Content Marketing Institute

Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals. Continue reading → The post Make Your Content Marketing Strategy Useful – Do It in Visuals appeared first on Content Marketing Institute.

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How to Get Started With Content Curation for Your Blog

ThemeIsle

When it comes to running a blog, one of the biggest challenges is creating a large volume of content that’s also high quality. Often, it seems you can either have many posts written quickly and poorly, or well-crafted posts that take days or weeks to write. However, content curation provides an alternative. Choosing to curate. The post How to Get Started With Content Curation for Your Blog appeared first on Themeisle Blog.

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How to Rank Your Old, Outdated Content

Neil Patel

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic. Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

Content 111
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32 (Surprising?) Ways to Define a Home Run in Content Marketing

Content Marketing Institute

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute.

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The Big Difference an Apostrophe Makes in a Brand’s Stories

Content Marketing Institute

What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a framework to do better. Continue reading → The post The Big Difference an Apostrophe Makes in a Brand’s Stories appeared first on Content Marketing Institute.

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32 (Surprising?) Ways to Define a Home Run in Content Marketing

Content Marketing Institute

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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3 Fixes for Your Engagement Measurement Mistakes

Content Marketing Institute

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better. Continue reading → The post 3 Fixes for Your Engagement Measurement Mistakes appeared first on Content Marketing Institute.

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MozCon 2019: Everything You Need to Know About Day Three

Moz

Posted by KameronJenkins If the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn't judge — there were so many insights), don't fret. We captured all of day three's takeaways so you could relive the magic of day three. Don't forget to check out all the photos with Roger from the photobooth! They're available here in the MozCon Facebook group.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Posted by Suzzicks While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking. Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. This search result focuses on surfacing and re-publishing content in ways that feed Google’s cross-device monetization opportunities better than simple websites e

SEO 50
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MozCon 2019: The Top Takeaways From Day One

Moz

Posted by KameronJenkins Rand, Russ, Ruth, Rob, and Ross. Dana and Darren. Shannon and Sarah. We didn’t mean to (we swear we didn’t) but the first day of MozCon was littered with alliteration, takeaways, and oodles of insights from our speakers. Topics ranged from local SEO, link building, and Google tools, and there was no shortage of "Aha!" moments.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.