Sat.Dec 14, 2024 - Fri.Dec 20, 2024

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Does Your Company Have a Personal Business Writer?

Express Writers

Your published content is your business ambassador to the world. The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.

Writer 52
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What Are Orphan Pages? (How to Find & Fix Them)

Backlinko

Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the sites normal navigation, meaning users and search engines cant find them by browsing or crawling your website. However, users and search engines can still find them through external links or direct URL access. This means Google can still index them (more on that soon).

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What Makes a Great Marketer?

David Meerman Scott

In the past month, Ive been a guest lecturer in marketing classes at a half dozen Universities that use my book The New Rules of Marketing and PR in class. Ive also worked with several marketing teams at companies. While people ask the question in different ways, Im frequently asked in these sessions something like: What makes a great marketer?

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Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI. It took a bit of back and forth, but Im happy with what we finally came up with.] This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Get Paid to Write: 13 Fresh Health and Wellness Markets to Pitch

Make a Living Writing

Want to get paid to write in the health and wellness niche? Pitch these fresh 21 markets to connect with prospects and land more freelance work. Even before the pandemic, demand for content in this niche was growing. And it’s not just health magazines. You can get paid to write about health and wellness for: Local, regional and national health and wellness magazines University and hospital publications Trade pubs and association magazines Gyms, supplement companies, fitness equipment busin

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3 Valuable Life Lessons I’ve Learned From Writing

Enchanting Marketing

Whats your most valuable lesson of 2024? At the end of each year, I reflect on what I’ve learned. I’m less interested in achievements, more interested in intangible benefits. How do I become a better human? This year, I’ve struggled to pinpoint just one lesson because it feels like it’s been a year of relearning and reinforcing several life lessons.

Writing 130

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Claude AI 101: What It Is and How It Works

Grammarly

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Heres an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Claude AI vs. ChatGPT How to use Claude AI Advantages of Claude AI Disadvantages of Claude AI Conclusion What is Claude AI?

IT 96
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Building Real Estate Backlinks: The Complete Guide

The Hoth

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. This means SEO is an essential marketing channel for real estate agents. If you want to generate a steady pipeline of clients and compete with big dogs like Keller Williams and RE/MAX, you need a strong presence on search engines.

SEO 97
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15 AI Content Creation Tools to Add to Your Tech Stack

Ahrefs

In any case, they are 15 of my top finds, complete with example workflows and use cases. Here they are, in no particular order: Heres a tool that needs little introduction.

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What Does Instagram’s Hashtag Move Mean for Marketers?

Content Marketing Institute

Instagram ended hashtag following this week. Some experts say its time to rethink your brands hashtag strategy, and some of their ideas may sound familiar to get your content discovered.

Marketing 103
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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A freelancer's guide to boosting writing speed and quality with AI tools

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] You might think of the best AI writing tools as a recent invention that makes everything easier for freelance writers.

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Test Redirect

Content Hacker

Master the art and science of AI-driven content with Content Hacker. Learn SEO, content, and AI.

SEO 98
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I Reviewed the Best AI Search Engines for 2025

Ahrefs

I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life on the internet. I want to find information in the fastest, most effortless way possible.

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Why Your Great Content Isn’t Driving Great Results — And How To Fix It

Content Marketing Institute

You have great content. It's published on the platforms where your audience is. But your content isn't revving your companys marketing engines. So, lets get to troubleshooting and fixing.

IT 102
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The heavyweight champion of the world of success hacks

Ben Settle

About 14 years ago during the week between Christmas and New Years, I decided Id had enough of client work. I was doing a lot of copywriting for others at the time. But I grew tired of it and wanted to be my own client. So I sat down during that week and hammered out a detailed plan to build out a business selling info products and supplements to a male health-related niche.

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Why Grammarly Is a Must-Have for Every Student (Especially Before the Holidays)

Grammarly

For the past 15 years, Grammarly has been committed to improving students written communication. Strengthening basic writing skills will significantly impact academic and professional success, even in the new AI era. Grammarly offers AI writing support as you write, helping you stay in the flow and ensure that your most authentic voice comes through.

Text 96
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Brand Monitoring: 3 Must-Track Areas for Success

Ahrefs

But often, brand monitoring is more than just responding to comments that mention your brandits about understanding customer sentiment and using feedback to shape your brand reputation in real-time.

Brand 105
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The Grinch That Stole Creativity: 2024 in Seussian Review

Content Marketing Institute

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How to Research a Blog Post

Blogging From Paradise

Researching before blogging verifies the accuracy of your content. Credible bloggers share proven information obtained from reliable sources.

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7 Tips to Create Browsable Content for Web and Mobile Optimization

Express Writers

There is a very high chance you are reading these posts on your smartphone. Smartphone usage is increasing, right along with smartphone capabilities. Phones have changed so much over the years. In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. Now, you have the entire internet at your fingertips.

Content 52
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PPC Spying: 7 Ways to Spy on Your Competitors’ Ads

Ahrefs

In this article (for your eyes only), Ill share what PPC spying is, why its important, and share seven ways you can start spying on your competitors paid search campaigns.

Ads 102
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The Era of Hyper-Personalized Customer Support with AI

Grammarly

To date, the biggest evolution in customer support has been in hyper-availability. Businesses are effectively supporting customers at any time, on any channel, and with self-serve, automated, and live interactions. The next transformation will be hyper-personalization driven by a mix of human and AI agents. While gen AI has already brought new efficiencies to CX teams, agentic, autonomous AI will bring new personalized experiences to customers.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to Conquer Blogging Obstacles

Blogging From Paradise

Conquering blogging resistance comes part and parcel with your experience. Everyone faces obstacles sometimes.

Blog 84
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Top 14 Competitor Analysis Tools

Backlinko

Need help analyzing your competition to find ways to outperform them? Youve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs? Consider the following: Features: Which aspects of your competitors business are you looking to analyze?

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Event Marketing: The Ultimate Guide That Cost $300k to Make

Ahrefs

It wasnt just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday.

Marketing 100
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The Era of Hyper-Personalized Customer Support with AI

Grammarly

To date, the biggest evolution in customer support has been in hyper-availability. Businesses are effectively supporting customers at any time, on any channel, and with self-serve, automated, and live interactions. The next transformation will be hyper-personalization driven by a mix of human and AI agents. While gen AI has already brought new efficiencies to CX teams, agentic, autonomous AI will bring new personalized experiences to customers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Tips to Keep People on Your Blog

Blogging From Paradise

Successful bloggers do the best job keeping readers onsite.

Blog 74
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5 Ways Solopreneurs Can Save Time and Money on Healthcare

Freelance Union

The cost of healthcare continues to rise for all Americans. But affording it can be especially challenging when you're self-employed. To make a health plan more affordable, you must get the most from your benefits, be strategic, and reduce medical costs wherever possible.  Here are five ways freelancers can save time and money without sacrificing quality healthcare for themselves and their families. 1.

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12 Gifts for Writers (That Will Arrive Before Christmas)

Freelance Writing Jobs

I like completing my Christmas shopping list earlythe first week of December at the latest, but life happens, and sometimes, we have one or two left with barely a week before the 25th. If you’re like me, and you still need to get that perfect (albeit last-minute) gift for your writer friend , then here are 12 (the magic number during this season) gifts for writers that will arrive before Christmas (if you order now).

Writer 85
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K-Nearest Neighbors (KNN): What It Is and How It’s Used in Machine Learning

Grammarly

K-nearest neighbors (KNN) is a foundational technique in machine learning (ML). This guide will help you understand KNN, how it works, and its applications, benefits, and challenges. Table of contents What is the k-nearest neighbors algorithm? How does KNN work? Difference between k-nearest neighbors and other algorithms How is KNN used in machine learning?

IT 97
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.