Content Marketing Institute
AUGUST 20, 2018
Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. But once you finally get them on your page, you must work even harder to keep them there. Lots of technical ways can keep them from bouncing (faster load times, minimum pop-ups, clear site navigation, etc.).
ProBlogger
AUGUST 22, 2018
The post How Long Should Your Blog Post Be? appeared first on ProBlogger. Today’s post is by ProBlogger writing expert Ali Luke. When I started blogging in 2008, there was a (roughly) agreed-on standard for blog posts: you should post around 500 words every weekday. Now that I look back on that, it seems pretty silly. Some topics can be adequately covered in 300 words, while others might need 5,000.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
AUGUST 21, 2018
Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). Data from your customers and prospects is almost limitless. You can follow each and every digital interaction they have with your brand.
Content Marketing Institute
AUGUST 23, 2018
Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
AUGUST 20, 2018
The post 257: 3 Writing Tips That Helped Kelly Grow Her Readership by 500% appeared first on ProBlogger. How One Blogger Grew Her Readership by 500% with Help from Three Practical Writing Tips. In this episode we continue our Blogging Breakthroughs series, this time with a story from my friend Kelly Exeter. Kelly is a regular speaker at our events, has contributed ProBlogger content as a guest writer, and has been a guest on this podcast several times.
Content Marketing Institute
AUGUST 22, 2018
What does it mean to create loyal customers in a world where your competitors can be everywhere at once, shopping habits are increasingly search driven, and a single social misstep can quickly erode the favorable reputation it took your brand years to build? It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone.
Content Marketing Institute
AUGUST 24, 2018
Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. Sites that covered social media best practices, such as Social Media Examiner, outranked it.
Expert insights. Personalized for you.
104 
Let's personalize your content