Sat.Mar 16, 2019 - Fri.Mar 22, 2019

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Calculate Your Influencer Marketing ROI in 5 Steps

Content Marketing Institute

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading → The post Calculate Your Influencer Marketing ROI in 5 Steps appeared first on Content Marketing Institute.

Marketing 111
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5 Google Business Profile Tweaks To Improve Foot Traffic

Moz

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic.

Retail 71
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What Is a Blog? Plus How Blogs and Websites Are Different

ThemeIsle

What is a blog? In simplest terms, it’s a website where you’re regularly posting new content. Often you will see the terms blog and website used interchangeably. However, a blog and a website are very different concepts and if you want to create a successful blog or website, or both, then you need to be. The post What Is a Blog? Plus How Blogs and Websites Are Different appeared first on Themeisle Blog.

Website 52
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How one of our clients works smarter, not harder

Contented

In my work as a content strategist, I meet many web content teams, who tell me they are overworked and undervalued. If you look after a website with hundreds or even thousands of pages, you probably know what I mean. In the web or communications team, you can spend your days pulling your hair out, policing and rewriting digital content, that is not fit for purpose.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What the H? How to Make Your Tags Matter in SEO

Content Marketing Institute

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags ( ) to get your content found. Continue reading → The post What the H? How to Make Your Tags Matter in SEO appeared first on Content Marketing Institute.

SEO 110
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SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Moz

Posted by KameronJenkins “Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied.

SEO 68

More Trending

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17 Charts That Show Where Content Marketing is Heading

Neil Patel

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion.

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Client and Content Agency Share Insider Tips to Successful Relationship

Content Marketing Institute

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership. Continue reading → The post Client and Content Agency Share Insider Tips to Successful Relationship appeared first on Content Marketing Institute.

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The One-Hour Guide to SEO, Part 2: Keyword Research - Whiteboard Friday

Moz

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your

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How to Smash Silos and Better Integrate Marketing Teams

Content Marketing Institute

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there. Continue reading → The post How to Smash Silos and Better Integrate Marketing Teams appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Need a New Web Domain? Read this First

Content Marketing Institute

Even if you already have your primary website, your domain days aren’t done. A new content hub? Microsite? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute.

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Win That Pitch: How SEO Agencies Can Land New Business

Moz

Posted by TheMozTeam If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day.

Agency 52