Sat.May 06, 2023 - Fri.May 12, 2023

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Clients are Checking for AI-Generated Content and Accusing Freelance Writers

Elna Cain

Picture this: You finally landed a freelance writing client, and you’re ecstatic. You go through the onboarding process with your new client, and they give you a content brief in the next few days. So you get to work. You write the content and source examples and use Grammarly to check for errors. You go the extra mile and get your friend to proofread it over and finalize your article.

Writer 264
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An Open Letter to Anyone Who Feels Writing Is (Sometimes) Hard

Enchanting Marketing

It’s one of the most asked questions in my inbox … Why is writing so hard? And variations of that question: What should I do when the words don’t flow? How can I get my thoughts on paper? What are the routines that make writing easier? I always try to help people out. But my answers by email feel insufficient. Writing IS hard. Yet, there are ways to make writing more joyful.

Writing 261
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The Future of Content is Parasocial

Kayleigh Moore

Think about the content you seek out in your free time. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to. The influencer accounts you check in on even if you don’t follow the person because you don’t really need them in your feed, but you like to know what’s going on with them from time to time. (Wait…does anyone else do this?

Content 189
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Your personal brand is a fictional character. So make it a good one.

Nick Ursborne

As a freelancer or other type of solo professional, you doubtless worry about how you can stand out among so many competitors. You write articles. You send Tweets. You keep in touch on Facebook and LinkedIn. But so does everyone else. So how can you separate yourself from the crowd? One way is to present yourself as being a little larger than life. A little out of the ordinary.

Brand 130
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Why You Should Start Promoting Your Writing Before You’re “Ready”

Jane Friedman

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). Years ago, I had a freelance article go viral, or at least modestly viral, racking up over 50,000 Facebook shares. I received my first-ever invitations to appear as a guest on podcasts and even NPR. I also received dozens of friendly and often deeply personal messages from readers, plus a handful of job offers, right out of the blue.

Promotion 137
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How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

Content Marketing Institute

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.

Website 124

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A Guide to Noun Clauses

Grammarly

A noun clause is a type of subordinate clause (dependent clause) that acts as a noun in a sentence. Most of the time noun clauses begin with a relative pronoun like what or whatever. In this noun clause example, “I like who you are,” the noun clause “who you are” acts as a single noun, specifically the direct object for the verb like. Noun clauses are considered advanced English because they can get a little confusing.

Writing 113
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Using ChatGPT for Book Research? Take Exceeding Care

Jane Friedman

Photo by Jason Tuinstra on Unsplash Today’s post is by author and book coach Susanne Dunlap ( @susanne_dunlap ). WARNING: Research Rabbit Hole Ahead I do a lot of research for my historical novels, so I’m interested in knowing about anything that might make that process faster or easier for me. And honestly, I’m curious about ChatGPT in general. So I thought I’d put the app to the test against my usual internet searches and see how it measured up.

Website 130
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Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Content Marketing Institute

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.

Content 123
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The State of Freelance Isn’t Free

Freelance Union

Policy change is in the air for US freelancers! Freelance Isn’t Free Law is already in effect in New York City , Seattle , and Minneapolis and continues to move across the country with recent legislative wins in Los Angeles and Columbus, Ohio. Now, New York has re-introduced the statewide bill and California,  New Jersey, Illinois, Kansas, and Missouri also have similar proposals on the docket for this year.

Freelance 112
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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20 Idioms About Money

Grammarly

Understanding and using idioms is one of the easiest ways to sound like a native English speaker, especially when it comes to idioms about money. Money idioms can be heard at the bank or during budget negotiations, job interviews, and everyday conversations that may not even be about finances. While these cultural phrases are easily understood by native speakers, language learners may be tripped up by their meaning.

Banking 113
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What is Content Writing? 10 Essential Tips for Irresistible Content

Smart Blogger

Are you wondering how to elevate your content writing game? You’ve landed at the right place. In the ever-evolving digital world, mastering the art of content writing is crucial — but how can you stand out? Here’s the deal. We’re about to take a deep dive and unveil its mysteries by sharing actionable tips that have worked wonders for industry experts.

Writing 108
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When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]

Content Marketing Institute

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.

IT 112
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Spotify Marketing: Learn How the Music Streaming Giant Became a Smartphone Staple

ContentWriters

Spotify, arguably the most popular music streaming platform in the world, has been growing rapidly since its inception in 2008. The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Write a Great Executive Summary

Grammarly

In business, a lot of information is conveyed through lengthy, comprehensive documents like white papers, business plans, case studies, and research reports. A lot of money and other resource investments are on the line in most business decisions, so leaders and investors need to understand every factor and variable involved before making those decisions.

Writing 113
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Affiliate Marketing For Beginners: What It Is + How to Succeed

Ahrefs

According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7 billion by 2024.

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Content Marketing Deserves More Respect From In-House Agencies

Content Marketing Institute

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.

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Affect vs Effect: How to Choose the Right Word for Your Writing

The Write Life

Ever sat down to write a piece of text and found yourself stuck on whether to use effect or affect ? You’re not the only one! In fact, learning the difference between affect vs effect is one of the most common questions people have, which is understandable seeing as they can both be verbs and nouns, and their meanings can overlap—triple threat! Table of Contents Here’s how to remember affect vs effect Affect vs Effect in a Sentence Examples of When to Use Affect vs Effect Using Effect a

Writing 98
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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A Guide to Tone Indicators: How They Work and How to Use Them

Grammarly

Have you ever accidentally offended someone over text message? It happens. Unlike in speech, tone can be hard to convey and detect in written communication. Once you hit send, it’s up to the recipient to interpret your tone. This is where tone indicators come into play. Tone indicators are simple symbols or letter combinations that show what sentiment a message is meant to express.

Text 109
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Are Copyediting Certificates Worth It? + 3 Options

Make a Living Writing

If you have been interested in becoming a copyeditor, you might have wondered if it is worth it to get any copyediting certificates. Afterall, certificates can be cheaper than going back to school to get your degree in writing. It can also give you enough confidence to start to apply to jobs or do some copy editing freelance work. However, you might be wondering if they actually matter when it comes to succeeding as a copyeditor or if you should take a different path.

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10+ Essential Copywriting Skills (& Tips) to Help You Flourish

Smart Blogger

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. In a world where attention spans are shrinking, and competition is fierce, there’s no better time to sharpen your copywriting skills than now. So, are you ready to discover the essential skills (and a few copywriting tips) that’ll turn a good copywriter into a great one?

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25 Types of Content You Can Use for Content Marketing

Ahrefs

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and sell what you do in the process.

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Google I/O 2023: How Google's Search Generative Experience (SGE) May Impact SEO

Jasper

Google previewed its new generative AI search experience today at Google I/O 2023. What do the changes mean for SEOs and content marketers?

SEO 105
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Hobby or business: here’s what to know about that side hustle

Freelance Union

IRS Tax Tip 2023-61, May 3, 2023 Sometimes the line between having a hobby and running a business can be confusing, but knowing the difference is important because hobbies and businesses are treated differently when it's time to file a tax return. The biggest difference between the two is that businesses operate to make a profit while hobbies are for pleasure or recreation.

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“Proceed” vs. “Precede”: What’s the Difference?

Grammarly

There are a lot of confusing words out there: homophones like affect and effect , different tenses of the same word like choose and chose , or the grammatically challenging who vs. whom. Another particularly puzzling pair of words is proceed and precede. These two words have similar pronunciations and similar meanings. Proceed refers to a forward motion, while precede refers to one thing coming before another.

Writing 90
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Google Ranking Dropped Dramatically? (Here’s What to Check)

Ahrefs

But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted.

SEO 92
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Jasper and Google Cloud Announce New Partnership Bringing Greater Flexibility to the Jasper AI Engine and On-Brand Assistance to Millions in the Google Cloud Marketplace

Jasper

On the heels of the release of Jasper Brand Voice, we are excited to announce a brand new partnership with Google Cloud that will enhance Jasper’s AI Engine.

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100+ Colorful Jargon Examples from Business, Literature & More

Smart Blogger

Are you tired of feeling like you need a secret decoder ring just to understand jargon examples these days? Don’t worry, you’re not alone. As a writer, you know jargon is an important tool for clear communication. It quickly conveys complex ideas and concepts without long explanations. But it can be confusing. Well, whether you’re a technical writer , a copywriter , or a novelist, in this article you’re going to get examples of all kinds of jargon — the good, the bad, and

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6 Tips for Running Successful Brand Strategy Sessions with Your Client

Freelance Union

Involving your freelance client at the earliest stage of strategy & idea development can really help to increase their engagement from the beginning and cultivate a shared sense of project ownership. It can also help you to gain a deeper understanding of your client’s key themes and challenges. By following a structure such as the Navigatebydesign outlines below, along with useful tools like immersion sessions, brainstorming sessions and virtual word clouds, you too can have the confi

Brand 84
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What Patients Expect From Healthcare Organizations in 2023

Contently

Healthcare marketers face the ever-growing challenge of maintaining patient privacy in a world where data reigns supreme. That’s one of the reasons healthcare organizations have avoided adopting emerging tech into their patient and marketing processes until years (and sometimes decades) later than other industries. However, the seismic shifts from the pandemic and the increased use of AI have fundamentally changed how consumers interact with brands — especially when it comes to healthcare.

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7 Tips to Drive Blog Traffic through Twitter

Blogging From Paradise

Twitter serves as a potential goldmine for bloggers. Using the platform effectively drives steady traffic to your blog.

Blog 104
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Science Writing Jobs 101: A Super Simple Guide to Getting Hired

Smart Blogger

If you love science and have a talent for writing, then science writing jobs may be the perfect career choice for you. These jobs are highly sought-after, and the good news is that the demand for science writers is increasing every year. But I know that breaking into a new industry can be intimidating. So I’m here to help. In this blog post, we’ll explore everything you need to know about science writing jobs, including: What they are How to become a science writer What kind of salar

Writing 87
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How to Work with Your Bosses to Implement Modern Marketing Including AI

David Meerman Scott

Marketers know that staying up to date with the latest marketing techniques is essential to stay ahead of the competition. Those who understand modern marketing are in demand in today’s fast-moving world. So how do you convince your bosses to implement new technologies like AI even when they’re skeptical?