Sat.Sep 05, 2020 - Fri.Sep 11, 2020

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The Best Payroll Services (In-Depth Review)

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half a day off to spend time with your family.

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Why High-Quality Website Content Needs SEO Too

Content Marketing Institute

You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading → The post Why High-Quality Website Content Needs SEO Too appeared first on Content Marketing Institute.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve.

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7 Best Marketing Automation Platforms (Compared for 2023)

ThemeIsle

We compare the top marketing automation platform options for more efficient marketing campaigns. We compare price and features to help you find a platform for emails, ads, and even social media. The post 7 Best Marketing Automation Platforms (Compared for 2023) appeared first on Themeisle Blog.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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An Introduction to Yelp Ads for Local and e-Commerce Businesses

Neil Patel

If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews.

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7 Unusual Ways to Increase Your Audience Response

Content Marketing Institute

People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know. Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute.

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SaaS Websites: Is shorter copy really better?

Copyhackers

Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. “It’s too long.”. Web copywriters get this feedback all the time.

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The Best Project Management Software (In-Depth Review)

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare. That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next.

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How to Get Your Podcast to Appear in Google Results

Content Marketing Institute

Your podcast has a lot of great content, but it’s not getting heard. Google Search is trying to help. Now, here are five ways to help Google get your content on its search engine result pages. Continue reading → The post How to Get Your Podcast to Appear in Google Results appeared first on Content Marketing Institute.

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How to Edit Your Blog Posts in 7 Simple Steps

ProBlogger

The post How to Edit Your Blog Posts in 7 Simple Steps appeared first on ProBlogger. This post is based on episode 168 of the ProBlogger podcast. We often talk about being a great writer. But most great writers are also great editors, because chances are their first drafts were far from perfect. So here’s how to be a great editor of your own work and have people think you’re a great writer, too.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Moz

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.

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A Simple Guide to the SERPs

Neil Patel

The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When it comes to digital marketing, organic traffic is something of a Holy Grail.

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Next-Gen Visuals Demand a Strong Foundation Today

Content Marketing Institute

Your audiences expect to see content delivered in the latest visual formats. Are your teams prepared to surf these seas of change? Follow this plan to ground your team to answer the call for seamless and stimulating visual experiences. Continue reading → The post Next-Gen Visuals Demand a Strong Foundation Today appeared first on Content Marketing Institute.

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Hreflang: A Beginner’s Guide to Targeting Languages and Regions

Neil Patel

Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Choose The Right Local SEO Agency

Neil Patel

Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . This is pretty big on its own. Then we see data showing that local searches are growing 50 percent faster than mobile search. This growth is amazing for local businesses, but many companies aren’t prepared to take advantage of this growth.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Neil Patel

Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.

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Why Is It Harder to Stop Than to Start? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday. Continue reading → The post Why Is It Harder to Stop Than to Start? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Become a Google Partner and Join the Google Ads Inner Circle

Neil Patel

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and focused instruction to help you boost your Google Ads performance.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Boost ROI with Optimized Buy Now Buttons

Neil Patel

E-commerce has become a cutthroat industry. With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff. That’s why you must do everything in your power to position yourself for more sales. One way to do that is to optimize your Buy Now buttons. What is a Buy Now Button, and Why is Optimization Important?

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How to Choose The Right Content Marketing Agency

Neil Patel

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable.

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Best Ecommerce Platforms

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage.

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The Secret Guide to VSEO: Video and SEO

Neil Patel

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.