Rachelle Gardner
MAY 3, 2022
Happy book release to Kirsten Watson ! As a mom of seven kids, wife of a professional athlete and cohost of a popular podcast, Kirsten is often asked by other women, “How do you do it?” They see her with her hands full and wonder, What keeps her going—and smiling—with everything she’s juggling? Kirsten’s answer begins with a simple first step: take a breath.
Blogging Wizard
MAY 5, 2022
How do you reduce PDF size without degrading quality? You’ve probably compressed a few images and videos here and there as a way to save on space. What you may.
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CopyBlogger
MAY 5, 2022
Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, Continue Reading. The post 10 Timeless Persuasive Writing Techniques appeared first on Copyblogger.
Content Marketing Institute
MAY 4, 2022
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
David Meerman Scott
MAY 3, 2022
I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other countries. An audiobook version is coming by mid-Summer.
Freelance Writing Jobs
MAY 4, 2022
Freelancers know too well the struggles of landing a client. That’s especially true for newer and intermediate freelancers. Therefore, when an opportunity to bag multiple clients comes along, most freelancers will always embrace it. Unfortunately, managing multiple clients is not an easy task. It requires a great deal of organization and prioritization.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 2, 2022
Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains.
Grammar Underground
MAY 2, 2022
Stationary and stationery, breath and breathe, dessert and desert, compliment and complement: Here are the words that can cause errors even if you know better. The post 50 Easily Confused Words to Watch Out For first appeared on Grammar Underground with June Casagrande.
Freelance Writing Jobs
MAY 4, 2022
Freelancers know too well the struggles of landing a client. That’s especially true for newer and intermediate freelancers. Therefore, when an opportunity to bag multiple clients comes along, most freelancers will always embrace it. Unfortunately, managing multiple clients is not an easy task. It requires a great deal of organization and prioritization.
ProBlogger
MAY 5, 2022
The post Giving Underperforming Posts a Second Chance with Updates appeared first on ProBlogger. Photo by Jeffrey F Lin on Unsplash. If at first you don’t succeed, try, try again… Have you ever written a post that you thought would hit the spot with your readers, generate lots of interest and/or stimulate a great conversation and then find it fell flat on it’s face?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
MAY 3, 2022
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.
Grammar Underground
MAY 2, 2022
When you’re writing titles of movies, books and other compositions, you usually have a choice between using italics and putting them in quotation marks. Associated Press style says to put movie and book titles in quotation marks. “Star Wars.” “Slaughterhouse Five.” That makes sense when you consider that AP is a news writing style and early printing presses could not make italics.
Kayleigh Moore
MAY 6, 2022
Can you put out quality content without a documented style guide? The answer, as always, is: It depends. BUT : I will say that if you’re hiring freelance writers who are external to your organization (or if you’re having people across various departments write for a company), it is hard. Consistency is often lacking across voice/tone/formatting, and the result is that the organization communicates in a way that’s all over the place (which cuts away at its ethos.
ProBlogger
MAY 5, 2022
The post Giving Underperforming Posts a Second Chance with Updates appeared first on ProBlogger. Photo by Jeffrey F Lin on Unsplash. If at first you don’t succeed, try, try again… Have you ever written a post that you thought would hit the spot with your readers, generate lots of interest and/or stimulate a great conversation and then find it fell flat on it’s face?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
MAY 5, 2022
A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.
Content Writing
MAY 6, 2022
In present-day English, there are many types of conjunctions to use. Conjunction is part of speech that creates a sentence and allows you to connect words, clauses, and terms collectively. Types of conjunctions had been an essential part of English grammar. Knowing a list of conjunctions or the conjunction examples list will assist you not only be clear with your sentences but additionally sound more knowledgeable.
Content Marketing Institute
MAY 6, 2022
Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits.
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