Sat.Feb 19, 2022 - Fri.Feb 25, 2022

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New Release Spotlight: Cole Arthur Riley

Rachelle Gardner

Congratulations and happy release day to Cole Arthur Riley ! In her stunning debut, the creator of Black Liturgies weaves stories from three generations of her family alongside contemplative reflections to discover the “necessary rituals” that connect us with our belonging, dignity, and liberation. “From the womb, we must repeat with regularity that to love ourselves is to survive.

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How To Create Inclusive Content To Make Your Audience Feel Seen (and Heard)

Content Marketing Institute

Hear from founder of the African-American Marketing Association. She talks about how to bake inclusivity into your content marketing strategy, planning, creation, and distribution.

Audience 126
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How To Create a Memorable and Findable Product or Company Name

David Meerman Scott

Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.

Agency 112
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Storyselling 101: Build a Business Around Your Blog

CopyBlogger

Storyselling helps you strategically deliver stories that get people to take action. It supercharges your content marketing and copywriting to. Continue Reading. The post Storyselling 101: Build a Business Around Your Blog appeared first on Copyblogger.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Build an Email List For Authors in 7 Easy Steps

Freelance Writing Jobs

When you’re trying to promote your book on big online platforms, you’re trying to shout over the entire internet. When you’re trying to promote your writing on social media , one tweak to the system can smother your posts in an algorithmically generated feed. Writers and authors in all fields are getting sick of it. It’s why platforms like Substack have seen explosive growth over the past couple of years.

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Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

Content Marketing Institute

When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction.

Content 117

More Trending

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Literally

Grammar Underground

"The city was literally brought to its knees!" If you use literally this way, you'll be peeving a lot of people. But it's not wrong, exactly. The post Literally first appeared on Grammar Underground with June Casagrande.

IT 40
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How to Build an Email List For Authors in 7 Easy Steps

Freelance Writing Jobs

When you’re trying to promote your book on big online platforms, you’re trying to shout over the entire internet. When you’re trying to promote your writing on social media , one tweak to the system can smother your posts in an algorithmically generated feed. Writers and authors in all fields are getting sick of it. It’s why platforms like Substack have seen explosive growth over the past couple of years.

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Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]

Content Marketing Institute

Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you.

Content 111
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Hunter S. Thompson on being so loud they stop complaining about the noise.

Honey Copy

Hunter S. Thompson invented Gonzo Journalism, which he described as “first draft journalism” –– a rather oversimplified definition of a mode of writing that flipped journalism on its head. Before Hunter S. Thompson , journalists didn’t have opinions, they were never, under any circumstance, part of the story and they always presented their stories as a set of facts rather than feelings.

Writer 52
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Seven deadly adverbs you should cut from your writing

Grammar Underground

Adverbs aren’t just those -ly words that describe actions. They’re a broader class of words that includes “therefore,” “outside” and “tomorrow.” Any word that answers the question “where,” “when” or “in what manner” is probably an adverb. The “manner adverbs” we learned about in school are just a subset. When you want to know whether a word is an adverb, check a dictionary, skimming all its entries for each part of speech — noun, adjective, adverb — that applies.

Writing 40
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How to Use Social Media to Promote Your Blog

ProBlogger

The post How to Use Social Media to Promote Your Blog appeared first on ProBlogger. Photo by Adem AY on Unsplash. This month we’ve been looking at five different methods that I’d use to find readership if I were starting a new blog. So far we’ve explored guest posting , advertising and networking – but today I want to turn our attention to the dynamic area of social media.

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5 Signs It’s Time to Raise Your Prices

Ashleyn Writes

So it’s time to raise your prices…but whenever you start typing up that email to let your clients know, you freeze up with anxiety and the draft immediately goes into the trash. You find every way to justify why you should keep your rates the way they are and get overwhelmed with the thought of everything that could go wrong if you add even just another dollar to your prices.

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That Swipe File won’t make you a better writer. But, this will.

Honey Copy

I'm anti Swipe file. Here's why… Today, the "curator" is more appreciated than the "creator". This is splendid for "talking" about doing creative work. Less so for actually "doing" creative work that moves the culture forward, builds brands, challenges the conversation, etc. Just the other day, an online marketer with a huge following released a giant swipe file of advertisements.

Writer 52
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Brilliant Creative on a Tiny Budget: 5 Examples from an Unlikely Source

Ann Handley

Source: Getty. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * *. Has the pandemic made us more creative? I’ve been wondering this lately… Have the uncertainty and randomness of the past 18 months made us more resilient—determined to get through the insanity, to roll with the punches?

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How to Use Social Media to Promote Your Blog

ProBlogger

The post How to Use Social Media to Promote Your Blog appeared first on ProBlogger. Photo by Adem AY on Unsplash. This month we’ve been looking at five different methods that I’d use to find readership if I were starting a new blog. So far we’ve explored guest posting , advertising and networking – but today I want to turn our attention to the dynamic area of social media.

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15 Content Creation Tools You (Probably) Haven’t Tried Yet

Content Marketing Institute

Bookmark this list of content creation tools, including lesser-known options and an old favorite or two. From idea generators and headline analyzers to research and SEO resources, infographic creators to meme designs, you'll find tools to help you through the creation process.

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Your muscles will choose the path of least resistance (and so will you).

Honey Copy

"Your muscles will find the path of least resistance." For the past couple of weeks, I've been training with my girlfriend's bodyguard. He's ex-Special Forces. He's a black belt in something I can't pronounce. He weighs in at about 250-lbs and can pull double that from the floor as if it were nothing more than a moving box. He knows the name of just about every muscle in the human body and he knows precisely what exercises to run you through so that you feel every one of them, the very next day,

Food 52
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The giant looks in the mirror and sees nothing: Donda West on finding confidence without sacrificing humility.

Honey Copy

I loathed Kanye West. Then, I watched Jeen-Yuhs. The documentary showed me another side of Kanye, a younger, gentler side that was just as ambitious as the artist is today but without all the rage and the hatred and the vindictiveness. Early on in his career, while Kanye still struggled with bouts of mania and narcissism, he was incredibly grounded; a groundedness that was in no small part due to his mother, Donda West.

IT 52
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God hates cowards. And, the cowards can suck my d.

Honey Copy

Late last night, around 11 p.m., I found myself staring at a glowing screen, red-eyed, warring with hot tears fogging up the corners of my vision, dulling the feeling of razor blades collecting in my throat, as I thumbed through a sixty-comment Reddit thread where a sea of strangers had meticulously and rather violently tore me apart. Here's how I ended up in this hell.