Sat.Sep 22, 2018 - Fri.Sep 28, 2018

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How To Write A Short Artist Statement

Tina Dubinsky

A critical aspect of writing a short artist statement is to keep it easy to read. And this can be a difficult task when your art has so much to say, but you’re not sure how to tell it. Do you have a hard time expressing your process and thoughts? An artist statement provides information. Read more. The post How To Write A Short Artist Statement appeared first on Tina Dubinsky Freelance Writer.

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How to Use Social Media Monitoring as More Than a Listening Tool

Content Marketing Institute

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. First, let’s get one thing out of the way: Social media listening and social media monitoring are one and the same.

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The Benefits of Taking Time Off: Interview with Bob Lotich

Jeff Goins

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262: How Carolyn Started a Directory to Attract Readers to Her Blog

ProBlogger

The post 262: How Carolyn Started a Directory to Attract Readers to Her Blog appeared first on ProBlogger. How One Blogger Created a Directory that Attracts Readers. We continue our Blogging Breakthroughs series with Carolyn Edlund, whose Artsy Shark blog focuses on the business of art. Carolyn shares the story of how she created a directory to attract readers to her blog instead of having to chase after them.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Questions to Troubleshoot Your Content Marketing

Content Marketing Institute

? ?. Ever wondered why some content marketing programs are more successful than others? Does it come down to execution, strategy, timing, or any other contributing factors to success? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with good answers, chances are you’re going to have better success with your content marketing program.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing.

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Research Tells You How to Pick Better Images for Social Media

Content Marketing Institute

? ? What can your brand do to improve engagement on social media? Think more visually. Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? (Hint: Not all social media platforms have the same best practices when it comes to successful visuals.).

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13 Reasons Why You Should Consider Text-Based Marketing

Content Marketing Institute

The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.

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