CopyBlogger
JUNE 30, 2022
We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, Continue Reading. The post How to Create a Content Marketing Strategy appeared first on Copyblogger.
Content Marketing Institute
JUNE 28, 2022
Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits.
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AIIP
JUNE 28, 2022
By Maureen Shields Sue Lacey Bryant, currently National Lead for NHS Library and Knowledge Services in England, presented an engaging and thought-provoking keynote at the recent AIIP Annual Conference. A seasoned and gifted information professional with a broad portfolio career throughout the knowledge management industry, Sue opened her talk with a short history on her… Read More » The post Embracing Technological Change: How Info-Entrepreneurs Can Prepare for the Opportunities appeared fi
David Meerman Scott
JUNE 29, 2022
Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ThemeIsle
JUNE 27, 2022
Google News. We all see its suggestions when using the search engine. But how do you get your articles there? Are there requirements? An application process? In this guide, we show you how to publish on Google News Publisher Center along with the types of pieces usually chosen as high-ranking results. The post How to Publish on Google News Publisher Center (Step by Step) appeared first on Themeisle Blog.
Content Marketing Institute
JUNE 27, 2022
An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
CoSchedule
JULY 1, 2022
When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. [table of contents]. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.
Copify
JULY 1, 2022
Email campaigns make a good way to connect with your customer base, helping to increase sales and engagement. The post How to write an email marketing campaign in 10 steps appeared first on Copify Blog.
Content Marketing Institute
JUNE 29, 2022
Having so much data available to craft compelling stories is great. It’s also a big challenge to dig through the numbers to find compelling stories. Here’s how to make data the star of stories your audiences will love.
Content Writing
JUNE 30, 2022
Anytime vs any time ? They have a tendency to be used in the same exact contexts, however that one little space could make plenty of grammatical difference. In this article, we’ll speak about how and when to apply each form and provide an explanation for which one is an adverb and why. Don’t understand what that means? Read on to discover more about anytime vs any time!
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
CoSchedule
JUNE 29, 2022
When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. A big reason for this shift is due to the COVID-19 pandemic. Read on for a full report. [table of contents]. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.
Contented
JUNE 26, 2022
The expression ‘work-life balance’ is an odd one. It implies work is not part of life, and yet the average person spends a third of his or her lifetime at work. Your work has a huge impact on your wellbeing and your overall quality of life. If you don’t like your job, you’ll spend a lot of time in survival mode, feeling tired and overwhelmed, and struggling to be your best self. .
Content Marketing Institute
JUNE 30, 2022
Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind.
Grammar Underground
JUNE 27, 2022
The word "every" has an unusual property: Add it to a some sentences that require a plural verb, like "The dog and cat are in the yard," and suddenly you need the singular verb: "Every dog and cat is in the yard." Here's the whole story. The post The Peculiar Power of 'Every' first appeared on Grammar Underground with June Casagrande.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CoSchedule
JUNE 29, 2022
When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. As a professional platform, users engage primarily on weekdays during business hours. According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn.
ProBlogger
JUNE 29, 2022
The post How to Build a Blog that Has Lasting Impact Upon Its Readers appeared first on ProBlogger. Photo by Kristian Angelo on Unsplash. If you want to have a blog that makes a difference in the lives of those who read it, I would highly recommend getting clarity around these three simple (yet powerful) questions: Who are your readers? What do they need?
Content Marketing Institute
JULY 1, 2022
Content marketers often lament the difficulty of doing something new because it requires stopping or changing something old. Robert Rose shares four questions to ask to keep your content strategy from running aground.
Grammar Underground
JUNE 27, 2022
"Magician used slight of hand skills to steal money while working at the cheese counter at Harrods,” announced a headline in the Daily Mail. Don’t make this mistake. Trickery involving sneaking movements is “sleight of hand.”. According to Merriam-Webster’s Collegiate Dictionary, sleight is a noun meaning deceitful craftiness, stratagem, dexterity or skill.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Powered
JULY 1, 2022
Blog posts live or die based on their organization and, perhaps more importantly, how easy they are to skim. People have very short attention spans today – half of you probably already checked out of this paragraph – and most prefer to skim through posts to find the specific information they're looking for. The dirty secret of content marketing is that most of what we write isn't meaningful on it's own.
ProBlogger
JUNE 29, 2022
The post How to Build a Blog that Has Lasting Impact Upon Its Readers appeared first on ProBlogger. Photo by Kristian Angelo on Unsplash. If you want to have a blog that makes a difference in the lives of those who read it, I would highly recommend getting clarity around these three simple (yet powerful) questions: Who are your readers? What do they need?
Content Workshop
JULY 1, 2022
After two and a half years, we’ve decided to merge the Ebner.Marketing brand into Content Workshop. Why? In a single word: focus. Ebner.Marketing grew quickly after our launch in 2019 and was pivotal to our survival through the pandemic era. However, Ebner.Marketing’s trajectory pales in comparison to our sister brand, Content Workshop, whose growth has […] The post Ebner.Marketing Merges with Content Workshop appeared first on Content Workshop.
Article Writing
JUNE 27, 2022
What are the Best Channels for Leveraging IT Blog Content? Blog content about information technology should always focus on one word – it’s literally in the name – technology! IT blog content should always capitalize on the various technologies to help brands position themselves in the eyes of clients and prospects. From social media to email marketing, there is a bevy of ways to ensure your blog content is constantly read and evokes the sort of positive emotional response that creat
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Content Powered
JUNE 25, 2022
The modern internet relies on content to function. Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.
Honey Copy
JULY 1, 2022
Most of marketing and advertising is hoopla and horse s**t. And, if anyone in the business ever tries to tell you anything different, then I’d stick my bare ass in a piranha pond before ever considering cutting them a check. The internet –– especially LinkedIn and Twitter –– is filled with marketers, advertisers, copywriters, designers and growth hackers that are handsomely rewarded for pretending to have all the answers you’re looking for.
ProBlogger
JUNE 30, 2022
The post Discover a New Way to Protect Yourself from Data-Loss Nightmares appeared first on ProBlogger. Photo by Cookie the Pom on Unsplash. How do you backup your computer/s? This past month I’ve changed my approach and I wish I’d done it earlier. In this article I’ll tell you why I’ve switched. For many years I’ve used hard drives onsite at my house and have then backed up those drives to others offsite at a family member’s house.
Article Writing
JUNE 27, 2022
If you’re on Facebook, regularly looking at other people’s hilarious statuses/posts, or on Instagram viewing an eye-catching photo or reel, you already know the benefits of social media. Social media is the ultimate connector, allowing you to reach the people you care about instantly and vice versa. It’s also the easiest way for IT brands like yours to attract eyeballs and position yourself as an industry leader that readers take seriously every time you share your latest take on software servic
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
ProBlogger
JUNE 30, 2022
The post Discover a New Way to Protect Yourself from Data-Loss Nightmares appeared first on ProBlogger. Photo by Cookie the Pom on Unsplash. How do you backup your computer/s? This past month I’ve changed my approach and I wish I’d done it earlier. In this article I’ll tell you why I’ve switched. For many years I’ve used hard drives onsite at my house and have then backed up those drives to others offsite at a family member’s house.
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