Sat.May 15, 2021 - Fri.May 21, 2021

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These 10+ Expert Tips Explain How to Really Scale Content Production

Content Marketing Institute

To scale your content marketing, stop thinking like a home cook and start thinking like a restaurant chef. That means creating systems and processes for delivering delicious content – no matter who’s involved in creating and distributing it. Here’s how, according to 10 content experts. Continue reading → The post These 10+ Expert Tips Explain How to Really Scale Content Production appeared first on Content Marketing Institute.

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How to Use Lucrative Keywords in Question Form to Answer Users’ Queries

Neil Patel

Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight percent of Google searches are questions. It doesn’t sound like much, right? Let’s break down the numbers. Google processes 3.5 billion searches per day , which means 28,0000,000 searches are questions.

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Time to Eliminate Toxic Military Metaphors in Communications

David Meerman Scott

The language of war is used in business and the media so frequently that people don’t even question the appropriateness. Let's work together to eliminate these old tropes from the way we communicate.

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SEO and Accessibility: Content [Series Part 2]

Moz

As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.

SEO 61
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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3 Quality Signals That Help Content Rank Higher in SERPs

Content Marketing Institute

In Google, beauty is in the eyes of crawlers. They look at everything from your text to your meta tags to your style sheets. Here are three strategies to make that picture even better to boost your search rankings. Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute.

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How to Recover From Any Google Penalty

Neil Patel

SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty. Fixing these penalties should be a top priority, as a drop in your search engine ranking can result in lost customers and lost sales.

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Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care

Moz

In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the reasons why accessible websites typically rank higher in search engines — making accessibility the right choice all around!

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With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It

Content Marketing Institute

Coming to grips with how to apply ethics to everyday content and marketing decisions is hard. That’s why we’ve gathered insight, advice, and a few examples to help you choose a path that feels both responsible and ethical to you. Continue reading → The post With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It appeared first on Content Marketing Institute.

IT 132
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How to Grow a Successful CRO Program

Neil Patel

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent , some of the highest performing websites online see conversion rates as high as 11 percent. This means top advertisers are outperforming competitors by more than double.

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'Than I' or 'Than Me'?

Grammar Underground

Is it better to say "He is taller than I" or "He is taller than me"? Both are acceptable, but if you want to stay true to the rules of syntax, "than I" is probably better. The post 'Than I' or 'Than Me'? first appeared on Grammar Underground with June Casagrande.

IT 40
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How Optimizing for Voice Search Will Impact Your SEO Plan in 2021

Moz

A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture more of that traffic will work a bit differently.

SEO 60
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Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples]

Content Marketing Institute

More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences. Continue reading → The post Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples] appeared first on Content Marketing Institute.

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How to Find a Mentor Online

Neil Patel

Success in many areas of life depends on personal and professional development, and finding a mentor can help. You can’t successfully take the journey to personal and professional development alone. Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth. How to Find a Mentor. Finding the right mentor is never an easy task.

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Should you put a comma before 'too,' 'either,' or 'also'?

Grammar Underground

I don’t remember much from school (who does?) but I do remember quite clearly being told that “too,” “either,” and “also” are set off with commas in uses like: Greg saw it, too. I’d like some, also. Tina didn’t come, either. The idea is that when one of these adverbs modifies a whole sentence, and especially when it comes at the end of a sentence, it should be set off with commas.

IT 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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MozCon Virtual 2021 Interview Series: Ross Simmonds

Moz

We're absolutely thrilled to welcome Ross back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

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How Content Operations (Done Well) Magically Balances Creativity and Scale [Video Series]

Content Marketing Institute

Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Here’s how we got to where we are today and four models to consider now. Continue reading → The post How Content Operations (Done Well) Magically Balances Creativity and Scale [Video Series] appeared first on Content Marketing Institute.

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How to Decide on a Business Name: Tools, Tips, and Strategies

Neil Patel

There are dozens of considerations entrepreneurs have to keep in mind when launching a new company, from the logo to the product to the packaging. The business name, however, may be the most important of all. There are over 30 million small businesses in the U.S., according to the U.S Small Business Administration. That means you have to go above and beyond to stand out.

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10 No Code Creation Tools to Build Websites, Apps, and More

Neil Patel

While you once had to be fluent in code to successfully build a website or an app, those days are now far behind us. How? Thanks to no-code creation tools. These revolutionary interfaces allow users without classic programming backgrounds to build websites and apps through a graphical interface rather than using code. The utility doesn’t stop there: No-code tools can help entrepreneurs and marketers achieve feats that in the past were reserved exclusively for programmers.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Claim Knowledge Panels in Google For More Organic Visibility

Neil Patel

If something is written about your brand online, you want to know about it, right? That’s even more true if it’s an authoritative source speaking about your brand and giving information to the public about what you sell, where you’re located, your hours, your website, and more. When Google shares information about your brand in what is called Google Knowledge Panels, you don’t want to just know about it—you want to claim it.

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When to Target Low Search Volume Keywords

Neil Patel

Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the line, at least that’s the standard belief. Do you think that’s true? There might be some truth to it, but there are many reasons to target low search volume keywords whether your site is brand-new or well-seasoned.

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Are You Ready to Sell Like QVC?

Moz

Signs are emerging that we’re on the verge of the next online sales phase: video. Let's deconstruct what’s happening on QVC, and how and why you may need to learn to apply it as an SEO, local SEO, or business owner — sooner than you think.

Sales 57
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How to Create the Most Effective Facebook Business Page

Neil Patel

With 1.82 billion daily active users , Facebook is one of the most powerful social media outlets in the world. Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Use Semantic Search for Paid Ad Campaign Copy

Neil Patel

Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query. Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can help you narrow down to the perfect audience.

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4 Spectacular Site Traffic Sources That’ll Help You Move Beyond Google

Neil Patel

Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind. It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. It was the most visited website on the internet, dwarfing every other site. A whole new industry was created to optimize business websites as per this big daddy’s requirements.

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5 Excel Tricks for Creating Paid Ad Campaigns

Neil Patel

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your data, track metrics, and improve conversions.

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