Content Marketing Institute
APRIL 5, 2021
While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading → The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute.
Neil Patel
APRIL 7, 2021
There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? The sheer number of metrics can be overwhelming, but in this piece, I’ll show you the eight most important conversion rate metrics. Measure and optimize for these, and you’ll start to see an uptick in how well your site does.
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Moz
APRIL 9, 2021
On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.
ThemeIsle
APRIL 6, 2021
Canva revolutionized the design world by providing simple tools for all experience levels to make beautiful designs. However, it does have some downsides, making some users opt for Canva alternatives. In general, Canva provides a wonderful space for designing things like presentations and blog images, but since it was acquired by Atlassian we’ve seen price changes, feature restrictions, and attempts to upsell customers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
APRIL 8, 2021
You spend a lot of time driving people to your content on your site. But you still don’t know who those visitors are. Take time to entice them to give you their email address. Here are 14 options to consider. Continue reading → The post 14 Ways to Get More Opt-Ins From Your Content appeared first on Content Marketing Institute.
Neil Patel
APRIL 7, 2021
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Grammar Underground
APRIL 5, 2021
Ever see both numerals and spelled out numbers in the same sentence, like "Between five and 15 people can book a group tour"? That's not an accident. Here's what you need to know about writing numbers. The post When Should You Spell Out Numbers? first appeared on Grammar Underground with June Casagrande.
Content Marketing Institute
APRIL 7, 2021
Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading → The post Is Proving Content Marketing ROI an Impossible Dream? appeared first on Content Marketing Institute.
Neil Patel
APRIL 9, 2021
What is an insight? According to Merriam-Webster , it’s the “power or act of seeing into something.” LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.
Moz
APRIL 8, 2021
In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Grammar Underground
APRIL 5, 2021
No matter how long you’ve been speaking English, no matter how hard you’ve worked to perfect your grammar, some past tense verbs can stump you. For example, the day after you decide to grin and bear it, would you say “I grinned and bore it?” Beared? Born? That shiny car you saw yesterday, would you say it shined as it drove by? Or it shone? Would you say you weaved baskets or that you wove them?
Content Marketing Institute
APRIL 9, 2021
Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Continue reading → The post How to Elevate Brand Stories So They Pack an Emotional Punch [Examples] appeared first on Content Marketing Institute.
Neil Patel
APRIL 6, 2021
As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand.
Moz
APRIL 5, 2021
Local brands that had to make quick changes in 2020 to continue serving the public are now having to make longer-term decisions based on the COVID-19 recession, altered consumer behavior, and budget. How should you handle Google My Business listings when circumstances force consolidation?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ProBlogger
APRIL 8, 2021
The post How to Update Your Blog Design (and Why You Should) appeared first on ProBlogger. This post is based on episode 71 of the ProBlogger podcast. When was the last time you took a long, hard look at your blog’s design? While having great content is important, your blog’s design will also play a part in how successful it (and you) will be. If new readers find the navigation confusing or can’t make sense of what’s in the sidebar, they may never come back to read your latest masterpiece.
Content Marketing Institute
APRIL 6, 2021
Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading → The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.
Neil Patel
APRIL 8, 2021
Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around. IaaS is one acronym you might have seen, but what does it mean, and how can it affect your e-commerce store?
Moz
APRIL 7, 2021
This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
APRIL 7, 2021
Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader?
Neil Patel
APRIL 6, 2021
If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on the web right now, they need to use it.
Neil Patel
APRIL 9, 2021
As a business or marketing professional, when consumer habits change , you must pay attention. Perhaps nothing is changing more rapidly or drastically than how people consume video content. To leverage this shift, you must first understand two of the most common video consumption methods: video on demand (VOD) and over-the-top (OTT). We cover both in this guide.
Neil Patel
APRIL 5, 2021
Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll look at ten different landing page testimonial examples and discuss why they work and how they build trust.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Neil Patel
APRIL 6, 2021
Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. This feature allows you to highlight all of your best content right at the top of your profile in an organized way so people can easily find what they want.
Neil Patel
APRIL 7, 2021
Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates. Plus, they guarantee your paid ads can generate leads every day with minimal effort on your part.
Neil Patel
APRIL 5, 2021
With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull.
Neil Patel
APRIL 6, 2021
If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. This makes managing your campaigns much more efficient and allows you to maximize return on ad spend.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Neil Patel
APRIL 5, 2021
No matter what you’re selling, images are a critical component of your marketing strategy. From website design and blog-featured images to custom graphics and paid ads, images are a reflection of your brand wherever people see them. Being able to edit photos in Photoshop gives you the power to develop a unique look that you can keep consistent across all the images you use for your brand.
Neil Patel
APRIL 5, 2021
SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what should you do? Well, just look at the graph below. It breaks down the last 4 years of click on Google. According to data that we pulled from Ubersuggest , 62.41% of all searches globally get 0 clicks.
Neil Patel
APRIL 6, 2021
No matter how creative and convincing your marketing can get, when you are trying to sell to someone, they sense they are being sold to. Maybe they are primed for that sale and ready to buy, or maybe not. On the flip side, someone telling a story about their experience with a brand and recommending it is a lot more convincing, especially when they aren’t paid to do it.
Neil Patel
APRIL 8, 2021
According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? You’re not alone. It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manag
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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