Neil Patel

SEPTEMBER 2, 2021

There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.

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Food Social Media Promotion Advertising 145

Content Marketing Institute

SEPTEMBER 1, 2021

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 145

Moz

AUGUST 30, 2021

Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!

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Ann Handley

AUGUST 28, 2021

Image credit: presentandcorrect. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Long before I wrote books and your favorite newsletter ??, I wrote for a financial newspaper about Federal Reserve regs and housing prices.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

SEPTEMBER 1, 2021

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.

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Content Marketing Institute

SEPTEMBER 2, 2021

Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide. Continue reading → The post 22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces appeared first on Content Marketing Institute.

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David Meerman Scott

SEPTEMBER 3, 2021

Have you noticed that communications from organizations that should know better often comes with an opening “Dear Colleague”?

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Communication 52

Neil Patel

AUGUST 30, 2021

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1.

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Content Marketing Institute

AUGUST 30, 2021

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques. Continue reading → The post 13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams appeared first on Content Marketing Institute.

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Creativity Content Marketing Marketing Content 142

Moz

SEPTEMBER 1, 2021

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Grammar Underground

AUGUST 30, 2021

The difference between "compared to" and "compared with" is often exaggerated. The post 'Compared To' or 'Compared With'? first appeared on Grammar Underground with June Casagrande.

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Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results.

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Content Marketing Institute

SEPTEMBER 3, 2021

Are you keeping up with all the shifts in the content marketing game? This week’s hot takes will get you up to speed in three areas: creating episodic content, insights into Instagram strategy, and the idea of ‘always-on’ content. Continue reading → The post 3 Hot Takes: The (Always-On) Show Business of Content appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 133

Moz

SEPTEMBER 3, 2021

Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.

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SEO 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Grammar Underground

AUGUST 30, 2021

Every once in a while, I come across a sentence that uses “others” like this: “Smith’s poems have appeared in the New Yorker, PoetsQuarterly, and Reflections, among others.”. It’s the kind of thing that you could let slip by you a thousand times and think nothing of it till one day you pause long enough to ask: other whats? “Among others” is used as a sort of catch-all to suggest there are more than just the things listed.

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Neil Patel

SEPTEMBER 3, 2021

Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job Fair? A virtual job fair is an online event that allows job seekers to network with potential employers.

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Recruitment Marketing Social Media Government 138

Content Marketing Institute

AUGUST 31, 2021

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute.

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ProBlogger

SEPTEMBER 2, 2021

The post 9 Tips to Help you Post More Frequently On Your Blog appeared first on ProBlogger. Photo by Juli Moreira on Unsplash. This post was first published on: Jun 17, 2008 . Problem: Perhaps the fastest way to let your blog go is to stop posting to it. It can happen for many reasons whether it be your life getting busy, suffering from a bout of bloggers block or becoming distracted by another project.

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Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Neil Patel

AUGUST 31, 2021

Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all? This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates.

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Marketing Social Media Lead Generation Concept 137

Neil Patel

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage.

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ProBlogger

SEPTEMBER 2, 2021

The post 9 Tips to Help you Post More Frequently On Your Blog appeared first on ProBlogger. Photo by Juli Moreira on Unsplash. Updated post first published Jun 17, 2008 . Letting Your Blog Go #1. Problem: Perhaps the fastest way to let your blog go is to stop posting to it. It can happen for many reasons whether it be your life getting busy, suffering from a bout of bloggers block or becoming distracted by another project.

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Post Blog Blogging Blogger 40

ProBlogger

SEPTEMBER 2, 2021

The post 9 Tips to Help you Post More Frequently On Your Blog appeared first on ProBlogger. Photo by Juli Moreira on Unsplash. Updated post first published Jun 17, 2008 . Letting Your Blog Go #1. Problem: Perhaps the fastest way to let your blog go is to stop posting to it. It can happen for many reasons whether it be your life getting busy, suffering from a bout of bloggers block or becoming distracted by another project.

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Post Blog Blogging Blogger 39

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Neil Patel

SEPTEMBER 2, 2021

Paid ad costs are rising. In highly competitive industries, you can expect to pay $50 or more per click. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work.

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Neil Patel

AUGUST 30, 2021

Let’s face it: a picture really is worth a thousand words, but an image you made yourself? Priceless. Compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares. In short, images convert. According to Venngage, 64 percent of marketers say images are “very important” or “essential” to their marketing strategy.

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Neil Patel

AUGUST 30, 2021

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. By using tracking, you can then use your visitor’s information for behavior analysis to get to know them even better.

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Neil Patel

AUGUST 31, 2021

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes ? You risk losing potential customers! That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business.

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Website SEO Recruitment Brand Awareness 145

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content